How Did I Become a God
Vol 2 Chapter 125: Understand the business model
In the early hours of the morning, the Beijing International Airport is still busy. Accompanied by Xiao Qiao, Jing Gao exchanged the registration card, and then met with Bai Xingguo, who had arrived early, went through the security check and boarded the plane together.
Sitting in the first-class seat, Jing Gao was a little excited.
How to get involved in the textile industry is a big goal. After chatting with An Zhiwen, he has a general understanding of the textile industry, but he has no idea how to do it. It was impossible for An Zhiwen to tell him.
I hope that Professor Wei who is going to meet today can give a feasible plan. This is what he must know when he meets with the bosses of the textile industry looking for investment on Monday.
While waiting for the flight just now, Bai Xingguo briefly introduced Professor Wei's resume, a very competent professor of economics.
He is looking forward to it.
When Shenhao is now, Jing Gao's heart is a bit close now.
The so-called "novice period" of Shenhao, in addition to all kinds of new lives, also means a social "newcomer".
Specifically, he is a complete newcomer to all circles of society. Doesn't anyone have a debut time?
The easiest way for him to spend Shenhao's "novice period" is to "enhance his social status."
To intervene in the textile industry is to enhance his social status!
Xiao Qiao has become more and more trendy recently, a long-sleeved Dior white T-shirt, high-waisted pink loose-fitting trousers, with a bow at the waist. The beauty with long legs and a height of 1.72 meters, with a pair of flat glasses, is a little familiar with Yujie Faner.
She sat next to Jing Gao and complained half-truth: "Ms. Jing, working for you is really day and night."
She has recently resigned from the real estate agency and went to work at Zhongrun Company. But there are a lot of things to deal with. As a result, Jing Gao came to accompany him on a business trip to Modu.
Jing Gao was in a good mood and joked: "Little Joe, don't drive."
Xiao Qiao was taken aback for a moment, then reacted. Can't help but roll his eyes in disbelief, "Ms. Jing..."
The beautiful young woman stewardess who was coming to pour Jing Gao's wine smiled slightly, looking forward to the circulating style, leaning over, and said softly, "Ms. Jing, the red wine you want."
Jing Gao's gaze passed over her prominent peaks naturally, and he nodded slightly in greeting, "Thank you." Smelling the fragrance from her body, "We're kidding. How long will it take to get to the magic city?"
With delicate makeup on the eyebrows and fierce bulging eyes, watching the flight attendant who is less than 30 years old, said with a smile: "Ms. Jing, it takes 2 hours and 20 minutes for China Eastern Airlines to fly from the capital to the magic city. The weather is good today. It won't be late."
Jing Gao smiled, and a few small words with her ended.
Just a few words. This is within the normal social context. Although he asked her for a phone call with a high probability of success, Xiao Yan had already stolen his vault last night. He is in sage time.
…
…
At nine o'clock in the morning, Jing Gao and his entourage arrived at the building of the School of Economics of Aurora University on time and met Professor Wei Shenliang.
He is the vice dean of the School of Economics at Aurora University. He is 62 years old, with a round face, kind eyebrows, and a pair of black-rimmed glasses, smiling and greeting Jing Gao to sit down. His graduate student made two cups of tea.
Professor Wei said straightforwardly: "I know a little bit about the textile industry. I am more about studying Japanese consortia. Mr. Jing listens to my views, and pay attention to the private goods I carry. This is not the case in Beijing. Slightly."
Jing Gao sat in front of the coffee table in the bright office with a notebook in his hand, smiled and nodded, "Professor Wei, I will."
He roughly understands what this means. Domestic economics is also divided into schools. The views of Aurora University and several universities in Beijing are not necessarily the same.
Professor Wei picked up his usual glass tea cup and sipped his tea, and began to come slowly, "When talking about the textile industry, we must talk about these points. First, the status quo of the upstream and downstream of the industrial chain. Second, the domestic policy. Third, the international situation. . Fourth, the future development prospects.
…"
After more than an hour, Jing Gao asked while remembering, and his knowledge about the textile industry was refreshed again. The country still supports the textile industry. This is an industry related to the national economy and people's livelihood. To this end, the country has established more than one hundred textile industry clusters.
These industrial clusters are basically distributed in Beijing-Tianjin-Hebei and coastal areas. Because of the downstream industrial chain of the textile industry, the clothing industry has a large amount of exports.
As we all know, Christmas gifts in Europe and America are basically madeinchina. This includes a large number of textile products.
But in recent years, with the rise of environmental protection, the textile industry has gradually shifted to small and medium-sized cities. As far as Beijing is concerned, it is moving to northern Hebei Province. The neighboring Cangzhou, Baoding and Langfang are all undertakings.
Rongcheng County, located less than 100 kilometers away from the capital, is the clothing industry cluster. Therefore, if he wants to set up a garment factory or acquire a factory, it is best to go to Rongcheng County.
Professor Wei smiled and said: "As for how you want to control the textile industry cluster, there are roughly two paths. Do you usually follow Ali and Tencent?
Alibaba’s strategy for acquiring the company is to acquire wholly-owned assets and do it yourself. Tencent’s strategy for acquiring the company is to acquire about 20% of its shares, form an industrial alliance, and build a commercial moat. The business and academic circles have their own opinions on which of these two approaches is better.
As for me, I work on a Japanese consortium. Take the Mitsui Consortium as an example. Its core company is Mitsui & Co. What they adopted is the strategy of holding about 20% of the shares in related companies and maintaining their influence on related companies.
After integrating upstream and downstream enterprises, they can open up the entire industrial chain to capture high profits. As a result, their related companies can gain an advantage in the global competition in a certain industry.
For example: Mitsui & Co., Ltd. extracts more than US$1 billion in profits from my country in the iron ore industry every year.
For example: Toyota Motor Group ranks among the world's six largest automobile groups.
In a few words, it is difficult for me to make it clear at once. I will recommend a few books for you to read later.
Specific to the textile industry you care about, if you follow the practice of the Japanese consortium. You need to master the entire industrial chain of the textile industry.
That is, the production of raw materials such as cotton, cashmere, wool, cocoon silk, chemical fiber, feather and down, to textile manufacturing, cotton, chemical fiber, hemp, silk, knitting, printing and dyeing.
Then open up the downstream industry chain: clothing industry, home textiles, industrial textiles.
From the perspective and output value of the entire industry, the best choice is the clothing industry, especially the sportswear industry. This is currently the most promising sector. You can benchmark Shenzhou International, which is the most profitable company in the entire textile industry.
The largest sales volume is Rongsheng Petrochemical, which produces direct-spun polyester filaments. There are also Tongkun Group and Xinfengming Group in this direction.
In addition, Rainbow Textile, Anta Group, Hailan Group, etc. are all leaders in the textile industry. Some are doing sports, some are making clothing, and some are making cotton textiles~www.ltnovel.com~ Therefore, it is up to you to decide which sub-industry to enter. Every field is made up of outstanding people.
Let me say one more thing, if you enter the apparel industry, you need to continue to expand into the downstream industry chain. For example: fashion design, fashion magazines. And the West grabs the right to speak in fashion design. "
Jing Gao understood the model of the Japanese consortium that Professor Wei was talking about, and only felt that it was an epiphany and hearty.
The original business model can be played like this!
He needs to follow the model of the Mitsui Consortium to set up a core enterprise, and then use this enterprise to mobilize the entire industrial chain of a certain segment of the textile industry, kneading it together, reduce the cost of intermediate links, and then engage in global competition. .
The key to "mobilization" is to control the equity of related companies! And conduct close personnel exchanges with related companies. Just like Mitsui & Co. and Vale.
Jing Gao is not a fool, and Professor Wei's inclinations are still very obvious. People, mutual benefit can maintain the relationship. Immediately he said: "Professor Wei, I listen to you, and give priority to entering the clothing industry."
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