I Am a Big Winner in Life
Chapter 1634
Chapter 1634
Faced with Anliang’s inquiry, both Xia Hexin and Xia Ruyi said they did not know whether the price should be reduced.
Anliang did not continue to ask them, they are teachers majoring, not economics majors.
“Price cuts don’t make any sense!” Anliang first set the tone.
Price cut?
impossible!
Want to be beautiful!
“The reason?” Xia He asked curiously.
“The fundamental contradiction between the private kitchen and complaining customers is not a price issue. After all, there are only two complaints about the dining environment.” Anliang explained.
“The fundamental contradiction between the two complaints is that the expectations are too high, and the service provided by the private kitchens of Xinxinyi is deviating from their expectations, so complaints will appear.” Anliang added.
“Even if we choose to cut prices, they are still not our target customers.” Anliang made a judgment.
Anliang continued to add, “You were in the Louis Vuitton store just now. It seems that you asked 28 a lot of questions, and the staff answered patiently, right?”
Xia Ruyi and Xia Hexin nodded together, they really asked a lot of questions just now.
“Xiao Tang will answer patiently. The reason is that Louis Vuitton’s clothing is very expensive, your purchase intention is very high, and her commission is also very high, so she is willing to answer patiently.” Anliang explained the reason.
“If Xiao Tang ignored you when you were asking, would you still buy it?” Anliang asked again.
Xia Ruyi and Xia Hexin shook their heads at the same time.
Xia Ruyi said, “Then go to Gucci’s house!”(Read more @ wuxiax.com)
“Yes.” Xia Hexin also agreed.
“So why should we lower the price?” Anliang asked rhetorically.
“We did what we should do. The problem is not ours, but the customer’s own.” Anliang added, “Just as you asked at Louis Vuitton for a long time and didn’t buy it, you think that Louis Vuitton will be like a private store. Bargaining with you and wooing you to change your mind by reducing prices?”
The answer is naturally negative.
“Louis Vuitton will not do such a thing, even if you don’t buy it, it doesn’t matter. Its customer unit price is here. This high customer unit price supports it to provide quality services.” Anliang added.
“Various luxury stores, jewelry stores, and luxury car stores have good service attitudes. In fact, their high customer unit prices make them profitable and support such quality services.” Anliang added.
“A simple price reduction has no effect at all. In fact, the lower the positioning, the easier it is to meet such picky customers, because the lower the level, the easier it is to care about, and the higher level is willing to tolerate.” Anliang said not very nicely. The truth.
“For the complaints we encountered, I think we can do the opposite, raise the price of customer orders, actively screen customers, and screen out the first order customers.” Anliang explained.
“As for the second order customers, they will basically not become repeat customers, and we don’t need to worry.” Anliang totally denied the price cut.
Price cuts really can’t solve the problem!
Take the Cadillac brand of the President of the Bald Eagle Country as an example. Once Cadillac was a symbol of luxury cars, now Cadillac has fallen to almost the same level as Toyota and Honda.
Not to mention competing with the traditional top three of Mercedes-Benz, BMW, and Audi, even the second-tier Lexus is incomparable.
The most fundamental reason is the various price cuts of Cadillac. The price cuts have hurt the brand value and caused the brand to fall.
If the price of the private kitchen restaurant is reduced, how can the high box usage fees of the four boxes be maintained?
The price cut is drinking poison to quench thirst!
“By the way, what is the current turnover rate of the private kitchen?” Anliang asked.
There are only 16 tables in the lobby of the private kitchen, plus four boxes. The turnover rate determines the income of the private kitchen.
Xia Hexin responded, “The turn-over rate in the hall is okay. At night, it basically exceeded the 200% attendance rate.”
The so-called 200% attendance rate means that during the evening hours, one table receives two tables of guests.
“That’s great!” Anliang replied, “Tell me to my aunt, saying that the price of the private kitchen will be increased from May 20th, and the price increase will let them figure it out, at least 10%. ”
Anliang smiled 130 and added, “May 20 is also a good day, right?”
Xia Ruyi quickly calculated, “With an increase of more than 10%, isn’t the 888 yuan braised beef close to 1,000 yuan?”
Anliang responded, “I think Yuan is more suitable, it seems that we are very kind.”
Xia Ruyi and Xia Hexin glanced at Anliang together. The yuan price is still very kind?
“You are really a profiteer!” Xia Ruyi snorted.
Anliang shook the shopping bag in his hand, “If you are not a profiteer, how can you buy it for you, so you can only be forced to be a profiteer and make money!”
Anliang once again reaped the white eyes of the two sisters of the Xia family, but for Anliang, their white eyes are not lethal at all, but the little taste between lovers.
Anliang took Xia Hexin and Xia Ruyi to the 88th floor of the IFC Building 1. The two sisters of the Xia family had been here before. This time Anliang took them to his office…
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