I Am a Big Winner in Life

The essential reason for h1990: it is still an interest! 4/5]

Facing An Liang’s inquiry, Liang Xue responded, “There are many restrictions on the specific cooperation method.

“First of all, the invitation fee for the live broadcast is 2 million.” Liang Xue said, “but there are restrictions on sales and return rates. If the sales volume is not reached, the invitation fee will be reduced according to a certain percentage, or even canceled directly.”

“The return rate also affects the invitation fee. When the return rate is greater than 10%, the invitation fee will drop by 10%. For every 1% increase in the return rate, the invitation fee will drop by 1%.” Liang Xue continued to explain .

“If the return rate is greater than 40%, the invitation fee will be cancelled directly.” Liang Xue added.

An Liang raised his eyebrows, “What’s the sales requirement?”

“Two million!” Liang Xue responded.

“What type of clothing does this live broadcast sell?” An Liang asked again.

“It’s mainly summer clothing. The self-operated Internet celebrity brand is trendy. The average price of T-shirts in summer is about 100 yuan, and the shorts are about the same. The price of a set fluctuates around 200 yuan.” Liang Xue explained.

After listening to this, An Liang sighed, “You little fool, the other party obviously wants to prostitute for nothing.

“Huh?” Liang Xue wondered.

Although “the sales requirement of 2 million seems to be a big problem, but in fact there is a hidden mystery here!” An Liang directly cleared the fog to see the truth.

“What do you mean?” Liang Xue wondered.

“Although the sales volume of the other party’s goods is only 2 million, it seems easy. After all, 10,000 sets of sales are 2 million sales, but in fact this goal is difficult to achieve.” An Liang pointed out the problem first.

“Looking at the whole network, why is there a high probability that when celebrities bring goods, it is the result of overturning, but there is no problem with Internet celebrities bringing goods?” An Liang asked a new question.

Liang Xue wondered, “It seems that there is such a problem, but the celebrity should be more famous. Why does the celebrity roll over and the Internet celebrity sells?”

“Your statement has already pointed out the reason!” An Liang put one arm around Liang Xue’s waist and pinched Liang Xue’s tender face with the other.

“Ah?” Liang Xue showed a puzzled look.

An Liang explained, “As you said, celebrities are more famous, but what’s the use of fame?”

“Fame, popularity, popularity, etc., are all illusory concepts. According to traditional concepts, these are the foundation of stars, but more and more things prove that the popularity and fame of stars are not necessarily convertible. For economic benefit,” An Liang added.

“Take the movie as an example, some movies brought in the popular little fresh meat to play the leading role, but why did they fail at the box office?” An Liang cited an example.

“Not to mention in the field of live broadcast, there are many examples of star failures, and the incidents of overturning trucks with goods one after another.” An Liang gave another example.

“For consumers, the quality of the product is the essence. For example, Apple’s mobile phone does not invite celebrity endorsements, but it dominates the world in the field of mobile phones.” An Liang listed another example.

Let’s go back to the field of live broadcasting and look at the situation. The reason why celebrities bring goods in live broadcasts is to hope that fans will pay the bills, thereby creating value for the stars, but fans who like stars are like the works of stars, whether it is songs, TV series, or movies, not A product endorsed by celebrities.” An Liang analysis.

“Take the national fashion clothing you received this time as an example, the price range of about 100 yuan is really not expensive, but there are a large number of fast-selling brands in this brand range to choose from. Your fans can watch your live broadcast and regard the live broadcast as yours. Treating film and television works, but asking fans to pay for it, would be completely different?” An Liang shook his head slightly.

…0 for flowers. …

“As for the success of Internet celebrities bringing goods, it is because the Internet celebrities who bring goods are doing things to bring goods, and the viewers who watch their live broadcasts also know that they are doing things to bring goods, and they know that when they are live broadcast, they really do it. It can bring economic benefits,” An Liang added.

“Take Li Xi’s live broadcast as an example. When he sells goods on the live broadcast, most products are indeed cheaper. For consumers, it means there are discounts and benefits, so they are willing to buy.” An Liang points The underlying reason.

In fact, it is for profit!

Because consumers have interests, they will choose the live broadcast of Internet celebrities.

Interest is the answer to everything behind the scenes!

“Celebrities bring goods overturned, Internet celebrities bring goods for hot sale, the essential difference is whether there are benefits. If you want to bring goods from a well-known brand, and it is genuine and has a discount, it can also be hot.” An Liang said correct answer.

After An Liang’s explanation, Liang Xue finally understood the reason.

“Speaking of which, this cooperation really means that the other party wants to prostitute for nothing!” Liang Xue hummed lightly.

“Of course!” An Liang said affirmatively, “2 million sales, the mystery is that even if you buy 2 million products out of your own pocket, the other party will cheat you through the return mechanism, so you can’t be paid by the 2 million invitation fee. 2 million prostitutes.”

“No matter what, you will lose money!” An Liang said with a sigh, “The merchants have also learned shrewdly, and they are all thinking of prostituting live broadcasts for free.

“Then I won’t accept the live broadcast this time.” Liang Xue explained.

“Hmm.” An Liang nodded.

He thought to himself, could it be that Liang Xue was short of money, so he was thinking about all things including live broadcast and delivery? Nine.