I Am a Nobleman in England

"... Therefore, I think that in a town with a strong sense of community, there is no institution more important than the local newspaper. The newspaper delivers a comprehensive and reliable message to the close community. Coupled with a wise Internet strategy, the newspaper will be in Stay competitive for a long time."

　　 In the office, Arthur leaned back in the boss chair, looked at Garcia sitting opposite, and explained his reasons and opinions on the local Xing newspaper.

When Garcia thoughtfully nodded his head to recognize these opinions, but showed suspicion, Arthur looked sharply at the unknown Garcia and said: "Your information, I have read it in detail, it is an excellent talent, don't Not to mention, the ability to compete with Murdoch’s heavily-funded "London" for three years without losing the wind, this makes people have to admire..."

"Thank you, boss, for your recognition and praise, but this is not all my credit, and it's just that they burn more money than each other, after all, they have been losing money." Garcia shook his head with a bitter smile and said truthfully. .

　　 "Well, indeed, it is a free newspaper after all, and competition is inevitable. It is inevitable to burn money to grab the market. However, now the "London News" has closed its doors, but there is a new competitor "The Evening Standard".

　　 I said before that if you change the release time to the morning, you still have to win with content. Let alone other things, on the subway, we must maintain our market share of "London Leisure". "Arthur looked at Garcia and said without a doubt.

"This boss, you can rest assured that it is not that we are arrogantly underestimating the enemy. Evening Standard has no way to compete with us for at least one or two years. The market for free evening papers has basically been monopolized by us. However, because of the economic downturn, advertising has decreased. , And it is precisely because of monopolizing the market that the loss will be serious. The more you send, the more serious the loss..." Garcia shook his head with a helpless smile.

"It will get better. In this process, we must not lose our market share." Arthur also knew this, so he did not ask Garcia to find a way to make a profit, because it was difficult for a strong man. He asked the other party to come over. Not to talk about the "London Leisure" newspaper.

"The reason why I asked you to temporarily take over as the CEO of Bolin Newspaper Alliance is to know that you are an individual. I hope you can integrate the resources of these local xing newspapers and make good use of them so that "London Leisure" will become the mainstay of the group. Other newspapers become branches, allowing the company to grow into a healthy and strong tree, do you understand?"

"Understand, thank you boss for your trust and value!" Garcia was really touched and excited about this. He didn't expect that the new boss would make such personnel arrangements at the meeting, not only did not weaken the power, but suddenly let There are twenty more local newspapers under his hand.

"You and Jerry cooperate well, integrate the company as soon as possible, and form a real media force as soon as possible." Of course, Arthur will naturally not let Garcia dominate the "Southern Daily Echo." The editor-in-chief of Jerry Fuller became the president of the new company.

　　 "Understand!"

　　. . . . . .

　　The youngest billionaire, Earl Arthur Boleyn bought 20 newspapers in a big way. The news was quickly learned by the media. This heavy news immediately attracted enthusiastic attention from inside and outside the industry.

　　 "I think he has too much money, he has to try to spend some." This is a ridicule of the young Arthur in the British media industry.

　　 However, the British "Financial Times" wrote a special report titled "Behind the Rich People's Acquisition of Paper Media", which attracted more people's attention and discussion.

　　Nostalgic complex? Public relations responsibility"

　　Well, Arthur Boleyn is a billionaire with a great sense of public responsibility?

　　 sounds like a character walked out of the craziest dream of a certain newspaper executive. Regardless of whether this idea is wishful thinking or not, as Arthur, the new newspaper upstart, came to the front, many people began to face up to the influence of the young nobleman Arthur Bolin.

　　"...Why is he interested in newspapers?

　　 You must know that in business terms, newspapers and publishing industries used to be very profitable businesses in the last century, and they have made a group of tycoons such as Henry Luce, the founder of Time Magazine, and Murdoch, who is still alive.

　　 But the current situation is very obvious. It is not very profitable to be a newspaper at all. It is not bad to lose money, and even news itself is not very profitable, whether it is the old media or the new media.

　　 In this case, buying newspapers is not for making money, you don’t need to buy newspapers to make money! "

Arthur, in his pajamas, sat on the sofa and watched TV. The BBC’s special program for his newspaper acquisition was a bit dumbfounding. However, he also raised interest and wanted to listen to these so-called experts and scholars. How do we see ourselves.

　　"... Since it doesn't make sense from the perspective of economic benefits, then the only thing about newspapers and news may be their influence.

After all, newspapers still have relatively strong credibility and are worthy of public trust. Although their profitability is declining, their influence still exists. This is also the case in the United States, where the Internet is developed. It is difficult to imagine if newspapers and newspapers were run by themselves. The website and the flow of information might be one of the fundamental reasons why a rich man like Arthur Bolin bought a newspaper~www.readwn.com~ Of course, this does not necessarily mean that he is using the newspaper he bought to promote Your own views and opinions, and then serve your own business interests. It would be too narrow to understand his intentions in this way.

　　 In fact, owning a prestigious and influential newspaper itself, and never intervening in the production of news, is a kind of influence, which can enhance its perception and status in society. "

　　"... Indeed, I very much agree with your point of view. There have been such views before that newspapers should become a kind of non-profit organization, operated by foundations, and their existence is to serve the public interest.

　　 If newspapers still have value for existence, in fact they do have value for existence in the foreseeable future. This can be regarded as a way of existence. Of course, given Arthur Bolin's experience, we hope that he can be successful and find a way out for the development of the newspaper. . . "

　　 Listening to these experts and scholars' positive comments on him, the corners of Arthur's mouth could not help but not to mention, his own purchase of 20 newspapers has begun to benefit him.

　　 No matter who it is, he now needs to re-measure the weight of his media upstart. Having the right to speak and the influence of public opinion is undoubtedly having a core weapon.

　　 The role of media in public opinion is also immeasurable. There are two opposite processes in the formation of public opinion.　One is from the spontaneity of the people, and the other is from purposeful guidance.

　　 The power of the media is sometimes more powerful than guns. The power of the media is everywhere!