I Am a Nobleman in England

For a long time, Arthur has been instilling his own investment preferences in Angela's investment consultants. He is very fond of projects that have stable performance, guaranteed returns, and low risk, and can continuously obtain "after-sleep income".

　　 Even if the initial investment funds will be very high at the beginning, as long as the initial investment can be fully recovered within 10 years, the rest is the so-called "net income"!

　　 Cinema line can continuously generate safe and lasting stable income, which meets Arthur's long-term income standard!

　　 Cinema has always been the leading industry in the entire film industry. And large film production companies support the theater, because everyone wants their films to be shown exclusively on the big screen for a period of time.

"Boss, this is Odeen’s financial report. It can be seen that 90 million movie tickets are sold every year. The main income comes from the box office revenue of movie screenings, sales of products, advertising sales, equipment sales, etc., and sales of various departments. The ratio of sales to sales is as follows, and box office revenue is maintained at 60% to 65%.

Although wired streaming media or other service models pose challenges to the development of cinema chains, I think the advantages of cinema chains cannot be replaced in the short term. I think that at the moment, cinema chains still have a lot of room for upgrading, but they need to be more refined. Oriented operation strategy.

　　 If we position the theater as a theater that only provides viewing, then we will continue to be threatened by other forms of entertainment or be replaced by other peers. If you want to run the theater, I think the value of the theater is to provide our users with an excellent social venue. "

　　 Regarding Angela's suggestion, Arthur frowned and nodded, deeply convinced that why the Tianchao's small goal would build the movie theater in his own mall, the most important thing was to increase the customer's retention time.

　　 "Indeed, if possible, build the theater into a complex cultural paradise, where people can gather together to experience various types of social entertainment needs from movies, music, performances, games to food and beverages.

　　Through these differentiated and characteristic services, the audience's stay time in the theater can be increased, and these waiting times are another excellent sales opportunity for the theater.

　　 At the same time, the online ticketing system can also be upgraded to attract moviegoers through targeted marketing strategies for young audiences. "

　　 Thinking of his previous experience of watching movies, whether it is the preferential price of tickets purchased on the APP, or the behavior of buying popcorn and drinks, Arthur also said these good ways.

　　 And these words, when Angela heard these words, her eyes lit up, and there was a lot of admiration in her gaze at Arthur, and she continued talking about her plan for the night last night.

"I checked most of the theaters of the Odeon Group, and found that there are also theaters that have been old for a long time and are difficult to make profits. For these theaters, my suggestion is not to close those poorly managed theaters, but to renovate and renovate them. These theaters have returned to the audience's vision. They are equipped with larger screens, better seating systems and impressive entrance halls to increase audience expectations."

　　 "Tsk, that would cost a lot of money." Arthur said helplessly.

"Boss, money must be spent, and not only to spend money on repairs, but also to raise more money, because once we enter the cinema industry, we can only move forward, not staying still." An Ji Latin America's eyes flickered sharply, and the tone was very firm.

　　 "Raise more funds? You mean to continue M&A?" Arthur raised his eyebrows slightly, asking somewhat uncertainly.

"Yes, although the UK's film box office has maintained an upward trend for three consecutive years, the growth rate has been slow. Compared with the early explosive growth, the growth of European films has fallen into a period of stagnation. This is the main driving force that drives us to expand. .

　　 Whether it is in the UK or North America, the cinema market is a mature market, very stable and unbreakable. According to the report of the industry research organization IHS, in 2009, the global average annual movie viewing data showed that Iceland was about 4.3 times per person, Singapore 3.9 times per person, Australia 3.7 times per person, and the United States 3.5 times per person. British 3.3 times per person.

　　Emerging markets such as Central Europe, Eastern Europe, and Asia certainly have great potential for high growth, but in my opinion, mature markets such as the UK, Western Europe, and North America still have their development value.

　　 For movie theaters, mergers and acquisitions or self-built is a multiple-choice question faced by many theaters. Compared with the current high land price and location problems faced by the construction of new theaters, the acquisition of existing theaters is a way of rapid expansion. Therefore, choosing to acquire existing theaters to achieve rapid expansion is our only way out in the future.

　　My suggestion is to choose to enter the local market in the form of acquiring the leading theater chain, which saves the time of exploring and polishing in the local market, and at the same time injects the unique brand management characteristics we have established. A unified brand and standardized output of business strategies. "

　　 "Hehe, I think now that you have already figured out your future expansion strategy, you should also have a fancy goal?" Arthur still has some understanding of his investment and financial advisor.

To be honest, Angela’s talents and abilities are truly impeccable. If it weren’t for her previous professional failures that caused her ethics to be questioned, which made her “label” and isolated in the investment world, he would really It may not be possible to include her in the advisory group at a cheap price.

　　Picturehouses is one of the most successful art theater brands in the UK. It owns more than 20 art theaters ~www.readwn.com~ Some of its theaters are renovations and renovations of old theaters, and it also owns an art film production company. . . "

　　 "There is also a film production company? How much does it cost?" Arthur's eyes lit up slightly and asked the most concerned question.

"Hehe, I estimated that it only takes about 30 million pounds to eat it!" Angela smiled confidently, "However, to acquire it, we must move fast, because the Film World Group is also focusing on it. So, I think we can first acquire Picturehouses and then Odeen Cinemas."

　　 "Movie World Group? What is it?" Arthur asked with a slightly raised eyebrow.

"Movie World Group was founded by American Steve Wiener in 1995 with the support of private equity funds in the United Kingdom. In May 2007, it was listed in London and became the first listed theater company in the United Kingdom. It currently ranks third and its The ambition is great, and it has been carrying out mergers and acquisitions and expansion.

It’s worth noting that in the past, only the six major Hollywood film production companies had the ability to distribute movies globally. If we complete the integration of Odeon’s cinema circuit and acquire another North American cinema circuit, we can control the terminal channels in the future. It may become the only non-US company with global film distribution capabilities. "Angela looked at the young boss with extremely bright eyes, and said the ultimate goal of her plan.

And this ultimate goal also made Arthur excited. If he really completes this plan, then he will also become a pivotal figure in the global entertainment industry and become the most powerful group of people in the entertainment industry. Those stars will still Don't open the door obediently and greet him?