I Am a Nobleman in England

Arthur found that whether it is looking for investors or people who meet with banks, making money for projects, they must brag. Of course, they can't brag.

　　 Some people say that the biggest Niu Shi 13 is probably the Niu Shi 13 that you had blown back then has been realized.

　　 Indeed, I have to say that in this world, there are a group of people who are no different from ordinary people. Their biggest shortcoming is to brag thirteen, and their greatest advantage is that all the bragging thirteen have been realized. . .

　　 In fact, when everyone is bragging, they are more or less believing that one day they can really achieve it. Looking at it from another angle, these awesome blurts are actually everyone's dream.

　　The difference is that some people finally achieve these thirteenths, but some people can only brag thirteenth for a lifetime. . .

　　 So, don’t be afraid to brag in public, what you have to think about is how to achieve it!

　　Anyway, facing the scrutiny of a group of people from Barclays Bank, Arthur is full of confidence and bragging on the surface, drawing the pie of the world's largest cinema chain, but he is actually quite tired. . .

I have to say that bragging is a personal effort. The vital capacity must be enough to not lose heart. It is also a technical task. The strength is not too big or not to break the cowhide. Well, Arthur is not too shameless, and there is a bit of conscience, although it is bragging. , But after all, he really wants to buy the largest cinema chain in Europe. As long as the money is in place, he can fulfill this dream.

　　 As long as the acquisition is completed smoothly, it will not be "braggering", but true! So ah, the bull still has to brag, what if it happens?

"... Production, publicity, theaters and theaters have become an indispensable part of the film industry chain. If you compare a movie to a feast, then the producer "makes" and does this. The chef of the Dao Feast is in control of the taste, and the master "announcement" is the promoter of the Dao Feast, attracting more diners to patronize.

　　 The main "platoon" of the theater serves as a waiter to present this feast to the diners, while the theater is the main "product", providing a place for diners to taste this feast. "

　　 Arthur had a calm and confident smile from beginning to end. While talking, he gracefully held up the coffee cup in front of him, paused for a short time, took a sip, put down the coffee cup and continued to brainwash the industry for the people at Barclays Bank.

　　"As we all know, the final revenue of a movie comes from the box office. It ranges from tens of thousands to more than one billion, which are accumulated by the audiences. The division of labor in the industry chain determines the flow of each ticket.

The core of 　　theatrical chain is to have the qualification license for film distribution. It refers to relying on the cinema as the link, and simply understanding the cinema chain is an organization that manages the following cinemas it includes.

　　 is similar to a fast food chain franchise. A cinema is like a fast food restaurant, and a cinema is like a brand, but the cinema brand is only responsible for the distribution of the film, not the specific operation. Cinemas are essentially asset-light operations and qualified operations. You can get about 7% of the total box office of a movie.

　　 Cinema and cinema are two concepts, and most people confuse cinema and cinema. The theater is a heavy asset operation model, from the design, expansion, construction, transformation, operation, technology, equipment, screening and other aspects all require the theater to complete.

　　It can be said that cinema is the most terminal and most important link in the entire industry chain. What users are exposed to in actual movie viewing is the final effect presented by the theater!

　　 Cinema also occupies the most important link in the industry chain. Cinema takes 50% of the box office revenue. The theater arranges films for its own theaters. The better the quality and the larger the number of films arranged, the box office will naturally not be bad.

　　My goal, Ordin Group, has 244 cinemas in the UK and Europe, with a total of 2,200 screens. As the largest cinema chain in Europe, as long as I acquire it, I will use it as a fulcrum, and then carry out a series of mergers and acquisitions to expand the market to Central and Eastern European countries. When we stabilize our market and position in Europe, we can enter North America. market.

British movies have long been overwhelmed by Hollywood movies, but we can get some face from the lineup and box office, as long as the number of our screens exceeds 5,000 yuan, or even more, then, our voice and influence , Any Hollywood company will have to accept our rules! "

At the end of Arthur's speech, his eyes became extremely bright and sharp, and the whole person exuded a strong confidence, which made everyone at the Barclays Bank on the opposite side slightly moved. Well, the main thing is that Arthur said "make rules". Let the representatives of Barclays Bank have a strong interest.

Everyone knows that monopolistic business is the best and most profitable. If Arthur can really build the world’s largest cinema company through capital operations and mergers and acquisitions, then everything Arthur is talking about now has great The possibility becomes reality.

　　Hollywood's film industry is not only developed but also powerful, let alone its cultural output, in terms of market and economy alone, Hollywood movies have almost occupied most of the world's market share. This benefit is really very attractive.

David Wright, the vice president of Barclays Bank, looked at the information about the Odeon Group in his hand, squinted his eyes slightly, and after a while pondering, he raised his head and smiled at Arthur and said, "Your Excellency Bolin, your plan It is indeed very attractive. As a good partner, we are willing to support you in fulfilling this great ideal..."

　　 "Hehe, thank you, but this requires a lot of money!" Arthur smiled and said, staring at David Wright.

　　 "Oh? How much do you need?" David Wright asked with a smile looking at the valuation of the assets of the Odeon Group in his hand.

　　 "At least three billion U.S. dollars!" With a faint smile, Arthur Lion said a number that stunned everyone in the conference room. Even Angela, the investment consultant of Arthur Financial Management, looked at him with surprise.

　　 "Ahem... Your Excellency Bolin, O'Dion's asset valuation..." David Wright almost vomited a mouthful of old blood, and said helplessly, smiling at Arthur.

"Hehe, I'm talking about at least 3 billion U.S. dollars, but it's not just Odeon Group. To be honest, if I only acquire Odeon Group, I don't need to trouble your bank at all. The cash in my hand is enough to complete the acquisition of it. ." Arthur smiled confidently and calmly. Amid the suspicious expressions of everyone, Arthur continued.

"My goal is to become the world's largest theater operator. Naturally, it will not only be the acquisition of Odeon. It is only the first step in my ambition to expand worldwide. My ultimate goal is to occupy the world in ten years. Twenty percent of the movie's box office.

Recently, I will go to the United States. North America is the world’s largest box office market. There is a contender there. Affected by the economic crisis, as the prosperity index of the US film market declines and people’s viewing habits change, the theaters and theaters there Life is very difficult.

　　 It is because of the deep waters and the low value period, I am going to choose one! "

Everyone was stunned, but there were also frowns, and David Wright questioned: "Will this be too radical? Acquisition is easy, but digestion is not so easy, whether it is restructuring, management, or profitability. With the US film industry down, will this acquisition be profitable, or will there be "snake swallowing" indigestion?"

　　 Arthur smiled and didn't avoid the other's sharp question. Instead, he smiled and said: "The acquisition of theater chains in North America is only the first step in internationalization. Whether we can make a profit can not just look at our eyes. If we establish contact channels with the information flow and talent flow of the world's major economies, it may appear. New profit growth point.

　　 As for indigestion, hehe, then slowly digest it, adjust personnel, and carry out reforms. It is time to split up and sell off. It is not difficult to make a profit, what do you think? "

　　 As Arthur said, the expressions of the people present could not help but changed slightly, and their hearts were chilled. Looking at the smiling, calm and confident young earl in front of him, there was a trace of awe.

　　Because of the reforms Arthur said, it is undoubtedly to wield the butcher knife of layoffs. This is the simplest way and the most ruthless way.

　　 Split, packaged and sold, it is undoubtedly the same as the cub selling Ye Tian, ​​this is the most common method of barbaric acquisition and the most criticized method of extracting the final value.

"As long as we achieve scale and UU Reading www.uukanshu.com has a part of the right to speak, then we can negotiate with Hollywood production companies, and then we will be able to have a share in the field of film production... ." Arthur saw everyone's expressions in his eyes, but he didn't care, but continued with a smile.

　　 Regarding the post-acquisition, Arthur just said to reassure the bank. If he is really pursuing short-term profits in an squeezing manner, unless he really wants to play a short and fast cash out.

　　 "Your Excellency Bolin, we are very willing to support you in completing this big plan. However, we believe that it is safer to achieve step by step. To acquire the funds of Odeon Group, we can sign the contract now..."

　　 David Wright pondered, and smiled at Arthur and said, "As for the goal of North America, if you make a decision, we will stand by your side and support you at any time, how about?"

Hearing what the other party said, Arthur pretended to think about it, then smiled and said, "Well, it should be done step by step. Let’s start with O'Dion. I will reserve a seat for you in the negotiation team. , Participate in the acquisition all the way, if the acquisition is successful, I will also give you a seat in the company’s management to supervise, this is my sincerity!"

"Haha, thank you, happy cooperation!" David Wright smiled when he heard Arthur's words. You must know that the most worried thing about the lending bank is that the other party took the money and spent it, playing with the bank's supervision, but he didn't expect Arthur to take the initiative. , So the cooperation between the two parties will be less suspicion.

　　 "Happy cooperation!" Arthur shook hands with each other with a bright smile.