I ask you to shoot a car commercial, and you shoot Optimus Prime_

Buzz——

“Now, I announce that the second cutting-edge advertising creation competition has officially begun.”

Xiao Ni picked up the microphone and announced the start of the competition in a sonorous voice, and then began to announce the rules of the competition,

“In this competition, the top 30 will advance to the top 15. Next, there will be the top 8, top 4, and the battle for the championship and runner-up.”

“This top 15 competition lasts 72 hours.”

Xiao Ni said from above.

Everyone in the audience held their breath and listened.

This is similar to the first competition last year. The format is similar.

“The competition will be scored using the judges’ scores and the live audience’s scores. The two scores will be averaged and superimposed together. Based on the scores, the top 15 will be selected.”

“Therefore, all players are asked to give full play to their talents and hope to get good scores.”

This is different from last year.

The addition of ratings from viewers in the live broadcast room also demonstrates the fairness of the competition.

“Again, although the competition time is limited, contestants are requested to restore the advertisement as much as possible. The more detailed and exciting the better, and try to present a wonderful and complete work.”

……

“Four judges, do you have anything to say to the contestants?”

The photographer focused his lens on the four judges in the guest seat.

After the four whispered, they gave the right to speak to the only woman, Hao Lei.

After Hao Lei took the microphone, her original smile suddenly turned serious.

“On behalf of the judges, I would like to add something about the scale.

During the creation period, any work found to be involved in politics, drugs, pornography, gambling, or endangering national security will be directly announced for elimination.……”

Hao Lei’s serious attitude made everyone nervous.

Su Yang looked at Hao Lei.

Indeed, this was not stated in advance last year. During the competition, some players took shortcuts and involved issues such as this. The scale was too large and even Breaking away from reality, the entire competition was suddenly stopped during the live broadcast.

……

Xiao Ni nodded in agreement with what Hao Lei said,

“Now, all players are invited to draw numbers.”

“After drawing your number, please enter the corresponding room.”

Thirty contestants drew numbers one by one, and

Su Yang drew number 18.

This number is very auspicious.

After entering the studio,

Su Yang took a look at the layout of the studio.

The spacious studio was similar to the specifications used by great directors when shooting. It’s almost the same.

It has everything, props, curtains

, cameras, and related staff.

Even among these staff, there are stunt actors and special effects technicians.

As expected of Yang Ma, she is really wealthy.

Su Yang entered the director’s room.

In the director’s room, there are comfortable gaming chairs, fitness equipment on the balcony, treadmills, etc., and even dried fruits, drinks, beer, melon seeds, cigarettes, etc. are placed on the desk.

The director is either an alcoholic or a smoker and needs This kind of life-saving straw.

Besides, if you want to stay here for three days and three nights, why don’t you give the players enough energy?

“The arrangement of the program team is very user-friendly.”

Su Yang looked at the layout of the room with satisfaction.

He looked up and saw the camera in the corner of the room.

The camera covered the entire room except the bathroom.

“As you can see, the camera will capture everything in the room, create split screens, and broadcast it on the electronic screen at the venue.”

“And in major live broadcast rooms”

“Therefore, all players, please be mindful of your words and deeds in the room.”

Xiao Ni reminded seriously.

Immediately, he said to the four judges:

“Now, let the four judges come up with a topic for the competition.”

After the four judges discussed for a long time, a word appeared on the electronic screen,

【car】

……

Su Yang saw the question card handed in by the staff, with two big black characters on it, and began to think seriously. car?

Shooting a car commercial?

Throughout history, various car companies have worked hard on advertising, and they have done everything they can to win eyeballs.

Therefore, this topic has been too homogenized.

The more serious the homogeneity is, the more the audience will be tired of it.

The harder it is to create excellent works on this subject.

Su Yang had already imagined that there would be a large number of low scores in this game.

Therefore, the shooting style must not be clichéd, but must find a new approach.

Su Yang opened his system mall and began to filter advertisements and movies related to cars.

Su Yang entered the word”car” and searched in the mall.

In an instant, several works appeared.

1. [Initial D]

Recommendation Index: 2 Stars

2. [Flying Life]

Recommendation Index: 3 stars

3. [All the Way to the West]

Recommendation Index: 2 stars

4. [Transformers]

Recommendation Index: 4.5 stars

Transformers? Su Yang ‘s eyes lit up when he looked at the four choices listed, especially this Transformers.

In his previous life, when Transformers was released, it was a huge hit.

Can cars still play like this? Autobots? Transformed? Full of heavy metal texture!

Ultra modern elements!

The shots are breathtaking.

Every element is a dimensionality reduction blow.

Now, in this parallel time and space, these movies have not appeared.

The audience has no inoculation against this at all.

If you take it out, it will definitely make Wuhu exist!

Who would have thought that car advertising could still be played like this? It’s Transformers!

Su Yang redeems [Transformers]!

Ding.

In Su Yang’s mind, regarding the filming of Transformers, every character in the filming was familiar, as if he had filmed it thousands of times.

……

When the staff gave the questions to the contestants, the competition had already started, and the live camera was shown to the judges’ seats.

Xiaoni and the four judges sat in a circle.

“Liang Xiao, as the last champion, which player of this year are you more optimistic about?”

“Don’t offend anyone, right? Liang Xiao asked with a smile.

“I’m just asking you to talk about the players you’re optimistic about, and it’s not an unofficial decision, so you don’t have to be so nervous. Hao

Lei said jokingly

“Then I will say that I am more optimistic about No. 6, No. 16 and No. 30.”

“What’s the reason?”Xiao Ni asked

“First of all, they are top students majoring in advertising, and they specialize in the field. In addition, I have also read the works of these three provincial competitions. To sum up in one sentence, each of them leads the way.”

Xiao Ni did not continue to ask, but looked at Hao Lei.

“Teacher Hao, what about you?”

“I am more optimistic about No. 16, No. 22 and No. 24. Maybe it’s because I, as an actor, have a different starting point, but the works of these three provincial competitions impressed me. In particular, the three actors’ script writing skills are very attractive to actors.”

One of the contestants that Hao Lei is interested in coincides with Liang Xiao, and that is contestant No. 16. Chen Sicheng responded proactively without waiting for Xiaoni to ask ,

“No. 16’s work is indeed outstanding. His scenery, control of lines, and scene rendering are all unique. In addition, the work on No. 17 is also good”

……

【No. 16 is a top student majoring in advertising at the Beijing Theater Academy. He passed all the tests and defeated many opponents in the Beijing selection competition. He is indeed a hot spot for winning this competition.】

【Of course, there are two major drama academies in Beijing, and there is also a drama academy in Shanghai. No. 17 is from Shanghai Theater Director major, which is more in line with our competition major. Top students in majors like No. 16 and 17 come to participate in this competition. This kind of competition is simply a dimensionality reduction attack.】

【King Bi’s eyes are still vicious】

……

The audience in the live broadcast room followed the discussion at the judges’ table and made their own predictions.

At this time,

Xiao Ni set his sights on the most professional judge, the master of Chinese screenwriting, Lan Xiaolong

“Teacher Lan, who do you like?”

“How many? Lan

Xiaolong responded in shock,

“I’m optimistic about one.”

Lan Xiaolong stretched out a finger, tapped the water stains in the tea cup, and slowly wrote a number on the solid wood table.

“18”

18 is Su Yang’s number!