I became famous after I didn't grow tall

"Our cinema has already received complaints from audiences because of too few screenings of "Country Teacher."

The cinema manager answered the phone and said to the person on the other end: "The reputation of our cinema chain is very important. A cinema has ten standard auditoriums. In the first week, all nine auditoriums will be showing "Star Wars". I have given you enough." It’s all about saving face, and we’re adding another hall, which belongs to our boss. If you still feel uncomfortable, go talk to our boss... beep..."

"He died."

At this end was the distribution department of Chengguang Pictures. The manager responsible for liaising with theater film distribution put down the phone, looked at the publicity director aside, and shrugged.

"Let's report this matter." He said: "According to our previous predictions and the feedback from theaters, our films should account for more than 95% of theaters' screening resources, but now, our 5 films have begun to be divided. % to 10% of theater resources.”

Chen Yuanhang soon received feedback from the publicity department.

Has Chen Yuanhang noticed these news about "Country Teacher"?

Of course it's impossible, because he is no longer the young director who was just starting out in 2010 and used the Light and Shadow Network score as the main criterion for evaluating the quality of a movie.

Ratings cannot explain everything. The box office and real-life impact of "Star Wars" cannot be matched by "Country Teacher".

However, he feels that netizens are looking for trouble and there is a bit of fan confrontation on the Internet. Even if you watch the movie from a black perspective to gain points, it is an act that was made popular by "Country Teacher".

He originally thought that after the movie was released, it would be crushed and no one would be left with it, but he thought that the quality of the movie was still good. In addition to the initial popularity, she had once again taken advantage of the box office.

But in the end, the reason is all because of Wei's promotion. If it weren't for this prerequisite, this movie would have had the opportunity to appear on the same stage as "Star Wars". Now it will make the theaters propose to increase the number of screenings. In addition to In addition to the demand of the audience, part of it is the support of Wei Shisheng. Otherwise, even if the number of performances is increased, the increase will not be so fast.

Thinking of this, Chen Yuanhang lit a cigarette: "The reputation is good, it's normal to add more shows. We eat meat, and someone has to drink soup."

"It's been almost a week since our movie was released. Are there any other types of movies that will be released soon?" He looked at the publicity director.

"Yes, there are two movies that will be released next Wednesday and Friday, one is about love and the other is about suspense." The supervisor replied.

"It doesn't matter if we allocate a little more share to theater chains. The market is so big and there will always be times when it is saturated. Let's do this. Then we can reduce our share of theater chains to 85% and tell the theater chains that this is our bottom line. Otherwise, we will withdraw." "Then," Chen Yuanhang said slightly: "If you ask the public relations department to contact the other two film producers, we have already given them 10% of the cinema share..."

When the publicity director heard this, he understood that this was a retreat in order to advance. The seemingly large concession of 10% of the share was actually a decoy, narrowing the scope of competition and allowing the newly released movies to compete with "Country Teacher". 》Fight again.

All movies are promoted to make money. The other two movies know that "Star Wars" is a behemoth, so they will naturally choose to be soft persimmons.

——But is the promotion of "Country Teacher" really soft?

In the early stages of the movie, Wei Lan recruited negative publicity and appeared on variety shows. It seemed that he used all his publicity tactics on crooked means. Apart from basic movie theater posters, there was basically no official theater promotion.

But it seems reasonable. After all, for a movie with an investment of 8 million, if a lot of money is spent on promotion, then the movie will really be seen.

But what Chen Yuanhang didn't know was that Wei Lan's real propaganda method had just been launched.

Rewind the time to a week ago, when the movie was first released.

h City, Municipal Education Bureau.

"Xiao Liu, what is this bag in your hand?"

Section Chief Xie looked at the clerk holding a bag with Wei's Pictures' logo on it.

The section member known as Xiao Liu quickly brought the bag to the section chief: "These are the movie tickets brought by the public relations of Wei's Pictures. They made a propaganda and education film and gave it to our department for evaluation. They There is an event for teachers to watch the movie, and all teachers with a teaching certificate can watch the movie at a 40% discount.”

"They have it at the city's Propaganda Department." Xiao Liu was still a little worried that he couldn't accept this kind of movie tickets: "How about I return it?"

Section Chief Xie: "No need to make such a fuss. The Wei family is a large taxpayer in the city. This kind of sponsorship is often received by various departments during New Years and holidays, but usually the Propaganda Department will have more. I thought it was sent to us this time... "

Although it is rare, it is not impossible to happen. Their bureau once invested in co-producing an educational promotional video with Wei's, and they have had contacts with their public relations department.

Section Chief Xie picked up the movie ticket and read the title - "Country Teacher"? No wonder it was sent to the Education Bureau.

"Please send it to everyone in the bureau when you have time."

"OK."

Every other day, the Education Bureau held a meeting to discuss the welfare rewards for teachers in various schools on Teachers' Day this year.

The old formula is bonuses, vacations, rice, flour, grain and oil, etc. However, in the past two years, the number of students enrolled has increased, the number of teachers has increased, and the city’s education funds are sufficient, so it is more willing to make some new additions and changes.

"I think the movie "Country Teacher" we received is good and very educational." The speaker was Xiao Liu. He happened to go watch the movie with his girlfriend after get off work. After watching it, he was deeply touched. I couldn't help but bring it up during the meeting.

Section Chief Xie hesitated: "Movie tickets? Not very affordable, right?"

"Because this movie has a teacher's discount, it would be quite cultural and educational if we regard watching the movie as an activity." Xiao Liu added that recalling the plot of the movie, he felt that it was both appropriate and meaningful as a Teacher's Day benefit.

"Okay, as an alternative project, it is an incidental activity anyway. The finance office will handle the bonuses first and distribute them during the holidays." The silver-haired director at the top of the board agreed: "I will think about the project this week, I can take the time. Let’s go watch a movie and then we’ll vote.”

Until Tuesday, the director suddenly organized a meeting.

"What do you think about Teacher's Day activities?"

The staff below looked at each other in confusion. Didn't they discuss it slowly for a week?

The director looked at Xiao Liu: "Xiao Liu, what do you think?"

Xiao Liu, who was called by the director, was a little flustered: "Huh? I feel..."

Seeing the young man hesitating, the director frowned. Section Chief Xie next to him saw this, thought for a moment, and suddenly an idea flashed in his mind: "I think the movie Xiao Liu suggested last time was very good. That one The movie is very educational, I vote for this event format to watch the movie.”

After saying this, Section Chief Xie looked at the Director nervously.

The director's brows widened.

Guessed it! I should go see that movie tonight. I think the movie ticket is in the office drawer? I'll look for it later... Section Chief Xie thought to himself.

"I feel good!" "I am."

With Section Chief Xie taking the lead, the veterans in the bureau instantly understood and voted to watch the movie.

The director showed a satisfied smile and looked at the administrative clerk: "Then prepare to inform all major primary and secondary schools to organize a gathering of school teachers to watch movies this Saturday. The movie theater chain must contact them before the event day, and the theaters must be sufficient. I When I go to see a movie, the theater is always full..."

In the evening, Section Chief Xie went to watch the movie with others after work.

After watching it, he calmed down his excitement because of the plot of the movie and remembered that the director often chatted with him. He had lived in a remote mountain village since he was a child. He almost dropped out of school because of poverty. At that time, his teacher went to persuade his parents. , and paid some tuition fees, this allowed him to continue reading and have the opportunity to leave the mountain village.

The amount of control cannot be matched by capital.

City H is a big city. After the Teacher’s Day activities were quickly announced, it caused other surrounding cities to follow suit. You don’t have to worry about planning any activities, and you have to worry about not being able to eat well when the time comes. Watching movies is inexpensive and meaningful. Learn more. .

This series of connections has affected the entire federal ticket warehouse near H City. The second golden period for the movie's box office is Saturday, because the entire H City and several nearby city school teachers participated in the movie viewing activities, not to mention the other two There are no new movies on the line that want to compete with "Country Teacher", and even the current theater hegemon "Star Wars" will be around here.

According to the theater statistics, "Country Teacher" suddenly emerged as a new star at the box office, surpassing other movies for the first time.

Directly reaching a terrible result of 120 million, "Star Wars" earned less than 10 million at the box office, and the other two newly released movies were even squeezed into the pitiful box office of tens of thousands.

No matter what the reason is, a small-budget movie with an investment of eight million surpassed "Star Wars" with an investment of hundreds of millions. This is a record that is enough to be included in the financial newspapers.

This time, "Country Teacher" has finally lost its reputation on the Internet and is completely out of the entertainment industry.

Film and television information, financial information... were all reported because of this matter.

The teacher group is a group with a wide range of communication. After being touched by the movie, they will recommend the movie to their students, and the students will mention the movie to their parents... The influence spreads like this. Compared with In terms of online and offline publicity, the elders are obviously more willing to listen to the teacher. This is the same as the tutoring materials recommended by the teacher, the elders will definitely buy it...

After breaking out of the entertainment industry, the positive impact it brought was immeasurable. The box office of "Country Teacher" exploded in a short period of time.

In addition to the Teacher's Day event on Saturday, the box office on Sunday reached 40 million. Monday was slightly weaker, but 30 million...

On Wednesday, Chen Yuanhang received the latest feedback. The current situation is that "Country Teacher" has a theater resource share of 46%, "Star Wars" has 51%, and the remaining 3% share is almost the same as in a movie theater. There is a theater showing two other movies in batches.

At the daily box office, "Star Wars" ranks first at 50 million, but "Country Teacher" has 45 million. This box office gap is even higher than the investment in "Country Teacher"!

In the evening, Chen Yuanhang finally couldn't help but go to the cinema to watch "Country Teacher".

After he came out, his face was so dark that water dripped from his face.

What's worse is that this scene was filmed by an entertainment reporter, and there was a piece of news the next day:

""Star Wars" director Chen Yuanhang appeared in the cinema in a low-key manner with a heavy face, apparently watching the rival flashlight movie "Country Teacher". ’

After seeing the news, Chen Yuanhang slammed his expensive mobile phone on the carpet with a dull sound.

"opponent?!"

At what point does "The Village Teacher" qualify as a rival to "Star Wars"? !

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