I became famous after I didn't grow tall

The fashion industry has a long history, and there are many top luxury brands that people can't avoid when talking about it. Those who started in women's clothing include rrss, eo, kalo, g.m... and so on. They are all well-known brands that can meet Wei Lan's requirements.

Wei Mingjie had previously asked Wei's public relations department to discuss authorization. When he received a phone call, each company had given a licensing fee of several million based on normal market value estimates.

"Did you say that what I am seeking is cooperation and sponsorship?" Wei Mingjie asked Secretary Wang on the phone.

Secretary Wang shook his head: "I took the plan and heard that we are from a production company. The assistant took the plan away directly and put it with a pile of documents. It seemed that he wanted to hand it over in detail."

He was speaking on speakerphone. Wei Lan raised her forehead after hearing this. The relationship between the film industry and the fashion industry was worse than she imagined.

After Wei Mingjie hung up the phone, Wei Lan brought over a list of brands he had written before.

"Dad, can you invite some regional leaders of luxury brands to have a meeting?"

Wei Mingjie thought about the list for a moment and said: "With Wei's name and the fact that you just won the best director for your first movie, they should be willing to come..."

He looked into Wei Lan's eyes: "No, the important thing is are you confident that you can convince them?"

"." Wei Lan raised her eyebrows.

…

On the top floor of the Kalo office building, a tall figure stood by the window, thinking about the phone call he had just received.

"Wei's best director this year? New cooperation model..."

Yu Sheng took a sip of coffee and pressed the phone on the table.

"Mr. Yu." Sue's voice came instantly from the phone.

"I want this year's best director's movie." Yu Sheng made a strange request during working hours. The assistant on the phone was a little hesitant: "Okay, I'll send you the hologram right away."

Five minutes later, the male assistant came to the president's office with a lightweight holographic helmet. He saw his handsome and indifferent boss checking movie reviews on the computer. The blue light reflected from the computer screen fell on his gold-rimmed glasses, making him even more handsome. Don't let anyone in if something happens.

Seeing that the boss was talking, the assistant put down his helmet and turned around to leave.

After reading some movie reviews, Yu Sheng picked up the hologram next to him and immersed himself in the world of holographic movies.

After finishing "Country Teacher", he had to decide whether to go to the appointment.

The person in charge of rrss.

"New cooperation model? A long time ago, a movie came to the fashion industry to discuss cooperation. Do I have a schedule for this afternoon?"

“Next quarter’s fabric discussion.”

"Oh...it's endless bickering again. I'd rather go to the so-called new cooperation mode."

The top layer of g.m.

"It's nothing more than using advertising as a reason for us to license it for free. Does our brand's reputation still need to be protected? Isn't the lesson from the last failure case enough? We don't need to use low-end publicity methods and find an excuse to shirk it. Come on."

"yes."

eo president's office.

"Go and find out what other brands they have invited."

"Mr. Zhang, in addition to us, they also invited rrss, kalo, and g.m."

"Oh? How lively? Let's go too."

At two o'clock in the afternoon, Wei Mingjie was sitting in a luxurious box drinking tea in a private high-end club called Lanting. There was a phone on the table.

There was a gentle knock on the door. Wei Mingjie checked the time on the wall clock in the room. It was 2:27. The appointed time was half past two.

"Please come in."

Following the invitation, the door attendant pushed open the door.

The first person to arrive surprised Wei Mingjie. He stood up and shook hands with the person who came forward.

"Mr. Yu."

"Hello, Mr. Wei."

Wei Mingjie thought that the first person to come would be Kalo's regional president Yu Sheng. The world is divided into three regions. The regional president has full control over all brands in the region. This shows how heavy the weight is. The young man is only twenty-five years old. Suixin has been appointed as the president of Kalo's China Region. His ability and background cannot be underestimated.

After three minutes, the local heads of RRSS and EO arrived on time.

Both men and women, both in their thirties and forties, looked surprised, including Yu Sheng, who had arrived first.

The three main businesses are high-end women's clothing, and they have a certain understanding of their competitors in the market. I thought that Kalo, the new and somewhat secretive regional president, would come in person, ahead of them.

It was originally for Wei's sake, and Wei Lang had just won the title of Best Director, so it seems like a new cooperation model, is there any explanation?

After greeting each other, when it was time to get down to business, Wei Mingjie smiled and pressed the phone: "The director will tell you about the movie."

The phone on the table turned green and soon a cold female voice sounded: "Hello everyone, I'm Wei Lan."

Everyone frowned at Wei Lan's avoidance and continued to listen, unsure of what to say.

"The purpose of inviting you all has been roughly mentioned before. The theme of my movie is workplace and fashion. It is inevitable that many high-end fashion brands will appear in the movie. Apart from everyone here, I can't think of a more suitable sponsor. No. Regular hard advertising, but soft advertising placement, can very well expand the influence of the brand, and ultimately achieve a win-win situation. "

The three of them listened in silence.

Chen Sha, the person in charge of rrss, is a capable and fashionable woman in her forties: "The advertising placement you are talking about has been done in movies before. With all due respect, the performance was not good."

"Are you talking about "Thunder Men"?" Wei Lan said on the phone: "The advertising placement method is too hard, to the extent that it ignores the plot. Just imagine that you are an audience who is willing to watch the most tense chase scene. When the protagonist passed the sign for antidiarrheal medicine, did he stop for ten seconds? "

In the film field, their professionalism is not comparable to that of Wei Lan.

"How do you ensure the effectiveness of your advertising...?" Cui Kaicheng, the person in charge of eo, asked.

"I can give you an overview of the script. The background of the story is a top fashion magazine. The main characters are all women. Their accessories in the movie will use your brand, and the brand name will also be mentioned in the lines. , This kind of advertisement is an implant that fits the plot and character design, and will not arouse the audience's disgust. On the contrary, it will generate a good impression and even admiration for these brands in the context of the scene, especially the female customer group that you mainly target. "

After listening to the words, the three brand leaders all looked thoughtful. Yu Sheng, who had been speaking for a while, suddenly said: "Can I write a script?"

"Sorry, the script needs to be kept secret." Wei Lan on the phone directly refused: "No, what I can tell you is that the heroine of the movie will be a movie queen. Su Yining has also confirmed to join. If the cooperation is completed, they will Wearing your brand’s clothes throughout the movie.”

Wei Lan said with a smile: "Every quarter, you spend at least tens of millions on commercials and various marketing, right? And the commercials may not invite movie queens."

"The purpose of all advertising is to grab the audience's attention. Free advertising requires various gimmicks and visual stimulation to attract people, but movies are different. Movies are an entertainment choice for the audience. They spend their own money to go to the movie and decide They can pay attention when watching a movie because it is their need. They can remember the plot of the movie while watching the movie, and they will also remember items related to the plot of the movie. "

"Models and designers under your brand can even make guest appearances in movies."

Next, even Chen Sha, who was the most skeptical at first, couldn't help but look moved.

"In this case, rrss can provide free clothing licenses."

Cui Kaicheng, who was next to him, was not to be outdone: "EO is also available. I can provide high-end clothing and accessories licensing. You just need to ensure that the best actress or Su Yining wears them."

Chen Sha caught Cui Kaicheng's eye: "We can provide the latest styles for spring."

At this time, Yu Sheng, who had been silent for a long time, finally spoke and dropped a bomb that the other two people had thought of.

"We provide tens of millions of movie sponsorship fees, as long as the movie queen wears our brand's clothes in all appearances, and we open the license to sell all clothing and accessories, including the designer's new summer works that we have not yet announced."

The other two people were shocked by Yu Sheng's offer, and couldn't help but look at the handsome young man with an expressionless face.

The two of them discovered the strong style of President Kalo. When they were still hesitating to see each other, he directly chose to take a big gamble and put out the highest conditions decisively. It was also a negotiation method and a sure-win momentum, which was enough to push the other The two competitors were scared off.

At least Chen Sha and Cui Kaicheng know that they can't compare, because Yu Sheng is the president of the region, and one of them is the regional marketing director, and the other is the general manager of the branch. Even if the licensing rights in their hands are not small, they can't offer anything better than Yu Sheng at this time. Good conditions.

Wei Lan, who was on the phone, smiled when she heard Yu Sheng's conditions. This was the reason why she didn't make an appointment with the brand alone, but wanted to get them together.

"If you two can't come up with better terms, I can only use your brand as a side scene prop?"

Chen Sha said: "If you want to mention the name of our brand in the lines..."

Wei Lan: "Sub-million."

Cui Kaicheng: "eo, please give me a few lines!"

Chen Sha: "Three sentences about rrss!"

Wei Mingjie was stunned: "..."

In the end, through negotiations comparable to shopping malls, the brand's advertising sponsorship agreement was reached.

"Everyone, it's a pleasure to work with you."

The three brand leaders left the club almost in unison. As they walked in the corridor, Cui Kaicheng thought about the knife he had just killed, and his heart ached. He did not think of the big cake Wei Lan drew, and he felt a little longing for it. He nodded next to him. The two colleagues suddenly thought of something: "Mr. Zhao from G.M. is here?"

Chen Sha's expression also revealed a hint of schadenfreude: "The noble man is busy, so let's not disturb him even if he is small."

"It's true." Cui Kaicheng nodded.

Wei Lan was actually in the lounge next to the club suite. After the three of them left, Wei Mingjie opened the door and hugged her and left.

When the three of them walked out of the door and waited for the driver, Wei Mingjie came out from the other door, holding a child in pink clothes in his arms. The child was leaning on his shoulder, not reaching his face, and his body was soft and round. Very cute.

Seeing that they were still leaving, Wei Mingjie smiled and waved hello, then turned around and got into the back seat of the luxury car.

The scene surprised even the taciturn Yu Sheng. Wei Mingjie thought that Mr. Wei's demeanor suddenly changed, and he changed from a business negotiation to a baby daddy.

It's a pity that I met Wei Lan, a talented director, today. I thought that he is not only great in movies, but also full of ideas in business and marketing ideas.

"Ah sneeze!"

Wei Lan, who was thinking about casting in the back seat of the car, suddenly sneezed twice in a row.

Wei Mingjie quickly put on the little coat in the car for him. Under Ye Luoxue's instructions, he had quite a lot of experience in taking care of young children recently: "What's wrong? Put on your coat quickly. Don't catch a cold when you go out. Lao Wang, put it on." Turn up the heat..."