2021-11-15

  Chapter 314 313. The whole Times Square shines for you   "Exclusive play?"

Lu When Yi heard Thomas Lee's suggestion, he asked subconsciously.

"Yes, we can reduce the number of theaters, give you more shares, add more platoons, and provide more publicity support. The exchange is for the North American market. Our company exclusively broadcasts your "Magic Tide" and "Cry" and "Mad Man's Mouth". If the specific value is specific, we can accept a 30% rake ratio, which means you can get close to 7. The film’s box office revenue."

Thomas Lee looked at the young director in front of him with sincerity in his words.

Two days ago, he received a call from his immediate boss, asking him to talk about the exclusive authorization of "Magic Tide" and make it the top priority, which was a bit confusing for Thomas Lee.

Although he has watched "Magic Tide" and thinks it is a very good movie, he is extremely skeptical that his company can talk about exclusive broadcasting authorization.

First of all, although his home has the largest share of theaters in North America, after all, it is not opened on September 1 with other theaters. It only accounts for about 50% of the market. He chose to broadcast exclusively in his home. , It means that you have lost almost 40% of the income of other theaters. If you have confidence in your own work, you will not lose too much.

Secondly, according to Thomas Lee's contact with Lu Yi, this person is not so conservative, he is more likely to choose a radical strategy, and for Lu Yi, it may be more important to fill the market.

"Mister Li, I'm sorry, I didn't choose to broadcast alone."

Lu Yi answered immediately without thinking.

"My goal for this movie is to reach 5 billion in share income, which is 800 million US dollars in income. If you choose to broadcast it in your theaters alone, I think it may be It’s more difficult to achieve."

He speak frankly.

". Eight hundred million US dollars???"

Thomas Lee thought he had heard him wrong for a while.

If Lu Yi said that the box office was 800 million US dollars, he might still think that Lu Yi, the director, is very high-spirited and has great goals.

But what is the concept of the $800 million box office split.

According to the normal share, the producer gets 40%, and 800 million US dollars requires 2 billion US dollars in box office revenue. This is the basis.

So far, there are only five films with a box office of more than 2 billion dollars in global film history.

Lu Yi want to use this box office to squeeze into the top five in the global box office?   This is even more idiotic about dreams than idiotic dreams.

Thomas Lee thinks that Lu Yi may be a little bit mentally abnormal.

"Director Lu, if you don't want to accept our solo invitation, you can just say it, there is no need to make such a joke."

Thomas Lee was embarrassed and polite Smile.

"No, I am very serious."

Lu Yi replied.

"In fact, during this period of time, I have reached an agreement with several other cinema chains, which is scheduled for Christmas. At the same time, I also purchased a huge advertisement in Times Square. Week, you can see the entire Times Square flickering for "Magic Tide"."

"???"

Thomas Lee's question mark could not stop overflowing.

It’s no problem to set files together with other theaters. It’s better to say that serious producers will do this, but the huge advertisement in Times Square?    There are many advertising screens in Times Square. The more famous ones are Nasdaq advertising screens, Reuters advertising screens, etc. The most expensive Nasdaq advertising screen, a 30-second video carousel, is priced at six per day. The price of other advertising screens is different. If you want to light up, it will add up to hundreds of thousands, which is close to one million.

Moreover, these advertisements do not mean that they are only for one day, at least for a week. After all, if you want to operate like Lu Yi, you need at least several millions of expenses.

Even more how, it’s still August, and there are still four months to go before Christmas’s release date. Lu Yi definitely needs to be released at least once a month during these four months.

Counting this, the publicity here alone is enough for ten million, which is only the most basic and most basic.

In addition to the local push, the promotion of screens in other shopping malls, newspapers, etc., in North America alone, these publicity funds are enough for a small-cost team to shoot a whole movie.

Previously, some films invested more than 200 million U.S. dollars in global advertising, which won nearly two 1.8 billion global box offices, ranking second in the history of global box office, but it is a well-known super The final work of the heroes collection is already hot enough, and it is hard to guess whether Lu Yi, the director who first landed in the European and American markets, has such a high box office appeal.

At the end of the discussion with Lu Yi, Thomas Lee reported Lu Yi's answer to his superiors so as not to be scolded.

After the formalities were finalized, Thomas Lee applied for a vacation and wanted to relax.

He returned to North America and wandered the streets of New York, giving him an unreal feeling.

The North American version of "Cry" will be released in September, and "Mouth of the Madman" will be in October. These two films have been discussed in relevant forums in North America, and there are also pirated versions. The outflow of resources is only due to language problems. Many foreigners can’t understand them. They need to rely on some translators to translate Chinese into English subtitles. People who have watched these two films are full of praise for Lu Yi, after all. Even in Europe and the United States, there are very few movies on this subject recently.

Early in the morning, Thomas Lee came to Times Square.

People to-and-fro here are endless. As the most lively and bustling crossroads in the world, it often appears in various news and movies, almost except for the free girl Divine Idol. The landmark with the highest presence.

He lifts the head, the screen with the Nasdaq logo is still showing advertisements for cosmetics and clothing, and other advertising screens are also displaying their own advertisements, a dazzling array of neon Flashing.

Suddenly, all the screens went black.

If it is only one or two pieces, then pedestrians passing by may only feel that it is a short black screen for switching advertisements, but for a moment, all the screens of the entire Times Square are plunged into darkness, those noisy noises disappeared, the street is silent.

Thomas Lee looked towards the Nasdaq screen.

The logo of Silent Media emerged from the darkness, and then a vast forest emerged.

This is a 30-second promotional film that vividly shows the cold, murderous, and exciting atmosphere of the entire film. Thomas Lee looked all around and found most of the pedestrians They all stopped and watched, seeming to be attracted by the trailer.

As soon as the screen went black again, it seemed to have come to an end.

Suddenly, a roar sounded, just like the giant wolf in the movie. Thomas Lee saw that on that screen, a gray giant wolf was about to emerge, and his entire head came out of the picture!   (End of this chapter)

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