I created the Longevity Club

In recent years, in the field of modern design, there is a design form that has quietly emerged and is valued by more and more top companies.

This form of design is called: ‘vi’ design, also known as ‘visual identity’ design.

In layman's terms, it is to design a series of tangible or intangible things for a company or organization that can bring intuitive feelings to the viewer.

include:

Company name, corporate logo, corporate shape, standard words, standard colors, symbolic patterns, slogans...

include:

Product styling, office supplies, corporate environment, transportation, clothing and apparel, advertising media, signs, packaging systems, official gifts, displays and printed publications...

For example, when you mention QQ, your first reaction is "Fat Penguin" and its blue chat interface; when you mention Taobao, your first reaction is the orange icon...

With the continuous implementation of the 'Eternal Life Club', Lu Li felt that it was time to complete a set of 'visual identity' designs for the club.

The design of the ‘Invitation Letter to the Immortality Club’ must be sophisticated, it can no longer be as simple as a piece of A4 paper!

There needs to be a format for the ‘Eternal Life Club Contract’!

The design of the ‘Eternal Life Club Membership Card’ must be there!

Members of the ‘Immortality Club’ must have clothing!

Even, in the future, the city building of ‘Eternal Life Club’ will also have one!

…

Words such as ‘mysterious, majestic and inoffensive’ will become the core elements of the visual identity design of the longevity club.

Various thoughts flashed through Lu Li's mind.

At this time, in front of the computer, the ‘global talent pool data’ has also been refreshed!

Relevant talents were found for you: ‘3923’.

This is a list that includes the world's top design talents, mainly those with physical illness and older age. They are arranged according to popularity, design ability, and physical condition. Those who can make the list are all outstanding talents in the world.

Lu Li glanced over. The first line was a world-class architect from the island country named Tadao Ando. He designed a trilogy of churches including the Church of Light, the Aurora Museum in Shanghai, and International Design. center……

Lu Li clicked on the master's list.

Immediately afterwards, further information from Tadao Ando appeared:

'8; Nationality: Island country

Age: 79 years old

Physical condition: The cancer is in the advanced stage. The gallbladder, duodenum, pancreas and spleen have been removed successively, and I rely on drugs to maintain...

Lu Li exited the page.

Continue browsing.

He also saw ‘Chen Youjian’, the designer of Tianchao Xiangjiang, who designed the China logo of the Coca-Cola Company.

Lu Li suddenly thought of Mr. Ieoh Ming Pei, the Chinese master who designed the glass pyramid of the Louvre in Paris and died not long ago.

Unfortunately, at that time, Lu Li had not yet gained the ability.

…

Lu Li browsed through it roughly. The content was very detailed and clear. He was quite satisfied with the completion of Morris' work.

He attaches great importance to these talent pools.

Because, whether they are top masters, scientists, or scholars, they are very likely to be hired by him and become his employees.

Lu Li smiled, raised his hand, and continued to add keywords in the search bar:

‘VI Designer, Magic City’

Hit the Enter key and click Search!

Relevant talents found for you: 3.

Three designers appeared in front of Lu Li.

The first designer is very old, over eighty years old, and has no illness or disaster...

The second designer is a middle-aged man, only about forty years old, and very talented. According to the information, he is the backbone of the family, has a virtuous wife, and a lovely daughter who has just entered elementary school. Currently, he is seriously ill. , people are about to die...

Lu Li's eyes scanned the text without any trace of confusion.

Whether this middle-aged designer's family is happy or not, whether he has regrets or not, whether he is the pillar of the family... none of this has anything to do with Lu Li.

He only looks at whether this person is talented enough and whether he can create benefits for the 'Eternal Life Club' is the most important thing.

In addition, among two talents with equal conditions in all aspects, Lu Li's selection method will be based on his aesthetics and senses as the final criterion.

For example, this time...

Lu Li looked at the third designer.

This is a young 'beautiful costume designer' named: 'Tan Yanyu'.

She is very elegant. In the photo, she is wearing a blue Hanfu, her skin is as fair as jade, she is holding an oil-paper umbrella in her hand, and she is looking at the camera quietly...

Lu Li clicked on the information of 'Tan Yanyu'.

Physical condition: In 2017, he was diagnosed with a brain tumor called anaplastic ependymal meningioma. Now, it has reached the fifth stage, which is the terminal stage...

Career evaluation:

2017 Forbes Most Promising Designer in China.

Graduated from Instituto Marangoni, her design style likes to come from the traditional Chinese culture and go to the Chinese culture... Each series she designs insists on drawing inspiration from the Chinese culture, such as ancient poems, Peking Opera masks, kites, terracotta warriors and horses, Traditional snacks etc…

She believes that the traditional culture of China is her inexhaustible source of inspiration...

There are also some collections of Tan Yanyu's works in the database.

Lu Li looked away and had already made a decision.

Although Tan Yanyu may not be as experienced or as good as the previous two in terms of design ability, Lu Li still decided to choose her!

This was a very casual decision for Lu Li.

But for the previous two designers and their families, it was a very cruel scene...

However, what can be done?

No one can influence Lu Li's decision...

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ps: In fact, the packaging of any organization, group, or even individual belongs to visual communication design!

Therefore, we must systematically set a series of packaging for the Changsheng Club!

Thank you for your support!