I Don’t Want To Be A Young Master

At the beginning of October, Ye Feng returned to Tianhai.

The first person I saw at the company was Shen Mengyan. Duan Pengfei is now working in a branch in Shanwan and has not been back to Tianhai for a long time.

Seeing Shen Mengyan, the secretary who had expressed his affection to him in secret, Ye Feng thought of Chen Yurou.

During the National Day, Chen Yurou was unable to return. The Shanghai Stock Exchange's president training class arranged for everyone to study abroad to learn about foreign retail business management models. Chen Yurou didn't want to miss this opportunity. After speaking to Ye Feng on the phone, she went abroad with the group.

Ye Feng intended to accompany her to go with her, but there were so many things on hand that he couldn't go away.

Entering the office, Ye Feng was not too polite, and directly asked Shen Mengyan: "How is the renovation of the Nanhe and Shangtai branches? Have you encountered any problems?"

"Mr. Ye, everything is going smoothly and everything is proceeding step by step. Mr. Duan plans to open four branches at the same time in December. Now the progress on the Shanwan side may not be able to keep up. Mr. Duan is urging." Although Shen Mengyan said that he did it normally It is financial work, but Duan Pengfei is often not in the store recently, and Tianhai is almost entirely responsible for her.

Ye Feng nodded. He and Duan Pengfei discussed the opening of the four branches at the same time, just to create momentum.

"Where is Tianhai?" Ye Feng asked.

He just asked casually, after all, Tianhai has been developing well and there shouldn't be any problems.

But Shen Mengyan hesitated for a moment, until Ye Feng looked over suspiciously, Shen Mengyan said: "The situation is a bit not very good."

"What's the matter?" Ye Feng frowned. Tianhai is the key. At this stage, it is not just the Shanwan branch that is waiting for Tianhai's blood transfusion. Guangcheng is also counting on Tianhai's support.

If Tianhai had a problem, resulting in tight payment, Ye Feng's layout in Guangcheng would fall short.

Shen Mengyan said: “Another supermarket on South Street has opened, which has had a certain impact on Yuanfeng’s business.”

Ye Feng fell into deep thought after hearing it, and it seemed that a competitor had finally appeared, but it was a bit earlier than expected.

Originally, when Yuanfeng Shopping opened, Ye Feng expected that Tianhai's market would be followed by other brands within half a year. He didn't expect that it would take less than half a year, and there would be rivals in just three months.

However, Ye Feng quickly reacted. Today is eleven. If the other party opened today, it would not have an impact on Yuanfeng so quickly.

"When did the supermarket open? What's its name?"

Shen Mengyan replied: "It has been in business for half a month, and it is called Tianlong Supermarket."

"Tianlong." Ye Feng murmured.

The situation is a little different. The newly opened supermarket is not Wal-Mart, not Carrefour, but a name that has never been heard before.

Ye Feng grabbed the car key and said, "Take me to the supermarket."

On the way, Shen Mengyan and Ye Feng introduced Tianlong's situation.

Tianlong’s boss is Tang Bin, Tianhai’s foremost rich man, and his financial strength is second only to the original Tianhai’s richest man, Duan Pengfei.

Tang Bin is very worthy and has a wide network of contacts. He knows that the Supermarket is making money and it is normal to get involved.

Ye Feng didn't enter the Tianlong Supermarket, so he stood on the opposite side of the road and watched for a while. He said, "His place is not as big as mine, the decoration is not as good as mine, and the popularity is not as popular as mine. Why does it affect Yuanfeng?"

After a pause, Ye Feng turned to ask Shen Mengyan, "How much has Yuanfeng's business lost?"

"The turnover has dropped by 20% in the past half month." Shen Mengyan replied.

"Twenty percent?"

Ye Feng frowned, pressed his anger and asked, "How come there is so much less?"

Tianlong's area is no more than 3,000 square meters, which is less than a quarter of Yuanfeng. In addition, Yuanfeng has opened the market in the early stage, and has a reputation. It should not be robbed of so much business.

Shen Mengyan said: "Tianlong is fighting a price war with us. For the same product, his price is five percent lower than ours."

After hearing Shen Mengyan's answer, Ye Feng was relieved. It wasn't for other reasons. As for the price war, this thing had pros and cons, and Ye Feng didn't pay much attention to it.

To be honest, the price of Yuanfeng's products is not too high, and the purchaser is directly supplied by the manufacturer or regional distributor, which is definitely much cheaper than other small merchants.

Tianlong is not a big place, and only the second and third-tier agents can supply him. The purchase price is more expensive than Yuanfeng, and the price is cheaper than Yuanfeng. It is completely a loss for money.

To say that Yuanfeng has a 15% profit ratio, Ye Feng suspects that Tianlong might not even have 5%.

But we can't just let it go.

After thinking about it, Ye Feng asked, "How is the membership card system doing?"

"It's almost been debugged. Mr. Duan personally went to Shenzhen to find a big company to make it. It's not too bad compared to other domestic brands."

"Okay." Ye Feng nodded. He was very satisfied with Duan Pengfei's speed. He just started talking about the membership card system. He didn't expect Duan Pengfei to finish it so quickly.

Originally, Yuanfeng Supermarket had only one storefront. Ye Feng hadn't thought about developing a membership card. Now that there are more branches, the membership card system will naturally open.

Not only membership cards, but also shopping cards, which are the real money-making tools.

In interpersonal society, large-value shopping cards are indispensable, no matter whether it is gift giving or trusting people to do business.

Ye Feng has seen some business cases. A few years ago, there was a supermarket in a certain area of ​​China, and the value of shopping cards sold in one year was 100 times the sales.

Of course, Yuanfeng certainly cannot sell so much. After all, Yuanfeng's sales are now hundreds of millions in one month, and hundreds of times are tens of billions. Such a huge amount of money is impossible for Tianhai.

"Mengyan, how long will the membership card be released soonest?"

Shen Mengyan said: "Internal debugging is almost the same. If you are in a hurry, you can go online tomorrow."

Ye Feng was very satisfied: "Then tomorrow, take advantage of the National Day period to promote the membership card."

"In addition, for the time being, only three types of shopping cards, 500, 800, and 1500, will be launched. Let’s try the market response with a total price of 10 million yuan. By the way, we will give two million shopping cards to various government departments. Just let them try it out."

Although Ye Feng doesn't like to deal with officialdom, he still understands the humanity of the world. Yuanfeng Supermarket couldn't hide the money from others, and Ye Feng didn't care if Xiao En Xiaohui sent a little out, as long as he could have less trouble.

Shen Mengyan took down Ye Feng's words one by one, and then asked, "Here is Tianlong."

Ye Feng was a little speechless, but Shen Mengyan's vision was not long enough. But this is also normal. Shen Mengyan majors in finance and investment, and there are still many things to learn in business operations.

Ye Feng patiently explained: "As soon as the membership card and shopping card are launched, the price after our discount is not much different from Tianlong. You said that for the same price, would you like to go to Tianlong or Yuanfeng?"

"Let's go to the wind" Seeing Mr. Ye staring at her, Shen Mengyan said something against her will. In fact, she wanted to say that if she was her, it didn't matter where she went.

Ye Feng saw her insincere, but did not explain it anymore. The introduction of the membership card is not only a discount, but also increases customer stickiness. This is one of the enduring magic weapons of those big business supermarkets.

Even if Tianlong wanted to make a membership card, it would probably not pay off. Originally, the profitability level was not high. If it launches a membership card, makes discounts, and makes concessions, it will really lose money.

However, if there is no membership card to bind customers, there will be a lack of a central customer group. Once the wind is strong, Tianlong will not last long.

What Ye Feng has to do is to defeat Tianlong. Isn’t Tang Bin rich? When Tianlong falls, even if he can’t shake Tang Bin’s roots, it will also hurt him. It's too much to accompany.

Although Tianlong is no better than Yuanfeng, the initial investment may not be less than 50 million.

It would be better if Tang Bin didn't close the door and held it hard. One more day would cost him a day. Ye Feng had the confidence to play Tianlong to death.