I Have a Seaside Five-star Hotel

9th floor of Nanjiang TV Tower

In the live broadcast room of "Transparent Live Room",

Mengli wore earphones and hosted the show gently and sweetly, while watching Chen Jianhai gently and kindly to let him relax.

Chen Jianhai was sitting on the interview desk, with four microphones lined up in front of him. There were various staff around him, debugging the machine and taking pictures. He was still a little nervous.

You said that this is not a live video, and that you are not on camera, so you shouldn't be nervous!

But Mengli's phrase "the vast number of Nanjiang Jiaoguang audience and friends" just now made him realize the seriousness of the matter.

When I think that I accidentally fart now, it can be clearly transmitted to every carriage in Nanjiang City,

Chen Jianhai nervously moved his seat slightly, adjusted his posture, and took a deep breath to relax himself.

At this moment,

Xu Bo, Xiaolang, Mayor Sui, all the staff of Langai Hotel Jasmine Hotel, Gu Minzhong and Yang Ruying of the Nanjiang Cultural Tourism Promotion Center, the owners of 54 five-star hotels in Nanjiang, and the colorful holiday theme hotel who got the exclusive interview news in advance. The bosses, Lin Tao, Tong Tongsheng, Liu Qinglu, and others have all been tuned to the corresponding frequency bands, and would like to hear this exclusive interview with Chen Jianhai.

"'Transparent Live Room' is exclusively presented by Nanjiang Xiaocaishen Beer Yaye. This show will be broadcast simultaneously on the 'Bus Through Train' and 'Today's Focus'."

Mengli's sweet and gentle voice sounded on the radio.

"Everyone knows that our star-rated hotels in Nanjiang will launch some new projects and new products every year, and this year can be said to be a year of critical fission and integration of star-rated hotels in Nanjiang."

"Because this year's star-rated hotels in Nanjiang have launched the project of cross-hotel booking. And the timing of the release of this project is particularly important before the peak season travel."

"At present, the Nanjiang Hotel Industry Association is facing a transformation, in order to better link "people and hotels" to "people and services"."

"Nanjiang hotel industry is gradually realizing the transformation from a single operation to an overall docking,"

"And the leader who started this transformation is the person we want to interview today, Mr. Chen Jianhai."

Meng Li's voice paused slightly, and said:

"First of all, congratulations to President Chen. You were successfully elected as the president of the Nanjiang Star Hotel Industry Association two months ago."

"I would like to ask President Chen, as the leader of Nanjiang star-rated hotels, has changed from a hotel owner to the chairman of an industry association, has there been any change for you personally?"

In the live broadcast room,

Mengli's **** and beautiful eyes looked at Chen Jianhai, and at the same time she stretched out her hand and smiled to indicate that Chen Jianhai could speak.

In order to ensure the program effect,

Mengli and Chen Jianhai have communicated about the content of this interview before, and they have already explained the content of the question and the approximate rhythm.

Chen Jianhai just needs to follow the answers prepared in advance.

During the interview process, the host may ask some irrelevant questions about the interviewee and the interview itself to ease the atmosphere, but the problem is not big, it can be easily dealt with!

took a deep breath,

Chen Jianhai said, "The biggest change is that the responsibility has become heavier."

"In the past two months, I think it has been a huge change not only for me, but also for the entire hotel association."

"From the development of tourism resources in Nanjiang and the construction of the first hotel to the present, the hotel industry in Nanjiang has been struggling all the way, paving the way, and it has been extremely difficult to reach today, whether it is in terms of service, quality of employees, hotel culture, or in Renovation facilities, food and beverages, etc. have reached a considerable height, ushering in the most golden period in history."

"Just like my Langai Hotel."

Chen Jianhai paused slightly.

When talking about his hotel, he slowly relaxed.

"Long Ai Hotel was successfully rated as a platinum-level five-star hotel last year. Whether it is the hotel staff, the customers who come to stay, or even myself, I feel that the hotel has achieved the ultimate in all aspects."

"I can't think of what to do to make my hotel better."

"But things are developing after all, and they can't stay the same forever. Especially for the hotel industry, not making progress is actually a kind of regression."

"Perhaps the problem has not appeared yet, but over time, its problems and its risks will definitely appear and become more and more prominent."

"When the problems and risks really expand beyond repair, our hotel may be finished."

"So how to find new growth points, how the star-rated hotels in Nanjiang should go in the next five years, the next ten years, or even the next 20 years, this is what I have been thinking about."

"It's also the reason why I feel that the responsibility on my shoulders has become heavier."

…

Serious, focused, responsible, profound thinking...

Facing Chen Jianhai at this time, Mengli really had a feeling of facing the industry president.

It was completely different from the feeling when I contacted Chen Jianhai before. When I was at the Langai Hotel, Mengli could still feel some of Chen Jianhai's recklessness.

She has interviewed Xu Ba spy and Huang Baichuan. From them, Mengli can always feel a unique temperament that belongs to the leader.

However, in Chen Jianhai, this temperament is not obvious.

It can even be said that Chen Jianhai doesn't have any vigor in his eyes, the ordinary person is like an ordinary passerby.

But the sight of Chen Jianhai in front of her made her really have the urge to explore.

This kind of impulse... a little scary!

Mengli looked at Chen Jianhai and asked, "That's why you thought of the new growth point of "cross-hotel booking", right?"

Chen Jianhai nodded, and the two were talking like friends.

"It's an idea rather than an attempt."

"Now the service and style of Nanjiang individual hotels have reached the peak,"

"I can say responsibly that each of the 54 existing five-star hotels in Nanjiang has its own theme style and service advantages. These styles and advantages are extremely exclusive and distinct, and cannot be learned or replaced by other hotels. The presence."

"But this kind of exclusivity and arbitrariness also means fragmentation."

"Our consumers go out for a vacation and choose a hotel. There are many things to consider, including price, location, shopping, attractions, etc. These considerations are a very contradictory complex."

"We have conducted a big data analysis on the choice habits of consumers staying in Nanjiang hotels in the past three years,"

"Nowadays, most of the customers' vacation time is basically 3-5 days. Once it exceeds 3 days, they will choose more than 2 star-rated hotels."

"The unique fragmentation and spatial distribution of Nanjiang star-rated hotels will make customers feel emotional or psychological when they choose a hotel or stay in a hotel."

"So, we want to integrate the resources of 54 hotels, and from the perspective of hotel professionals, we will take the initiative to design a vacation travel plan for consumers and customers, and transform the connection between 'people and hotels' into 'people' 'Interfacing with the service',"

Mengli asked curiously, "President Chen, can you tell us about the cross-hotel reservation situation?"

Chen Jianhai smiled and said:

"Actually, my initial idea was very simple, that is, I wanted to combine accommodation + catering, catering + shopping, accommodation + travel, accommodation + fun, accommodation + wedding."

"Specific practices such as:"

"For customers who come to Nanjiang to experience the climate and focus on the seascape and tropical rainforest, we have launched the "Mountain, Sea and Skylight" theme package for Sanrio Hotel and Kulome Hotel."

"For customers who come to Nanjiang to play water and surf, and their travel purpose focuses on snorkeling and swimming, we have launched the "Coral Hip Water" theme package for Melody Hotel and Big Ear Dog Hotel."

"For customers who come to Nanjiang for family vacation and their travel purpose focuses on parent-child families, we have launched the "warm parent-child" theme package of Little White Bear Hotel and Oliver Hotel."

"These themed packages have different prices depending on the specific room type, but the lowest prices of all packages are always compared with the prices of Nanjiang B&Bs and high-end hotel apartments in the current season."

Mengli listened carefully.

"You mean that consumers can stay in a star-rated hotel at the price of a homestay and enjoy all the services of a star-rated hotel?"

"Yes." Chen Jianhai said,

"In addition to enjoying the services of star-rated hotels at the price of homestays, we have not only specially prepared dozens of hotel luxury shuttles for customers' travel, but also responsible for the transportation of customers between hotels, and also constructed a transparent and open whole-process evaluation. system."

"As long as customers choose to stay in our hotel, we can guarantee that from the moment you land in Nanjiang until you leave Nanjiang, hotel staff will accompany you all the way. You only need to be responsible for a happy vacation, and everything else is covered us."

…

At this moment,

In a yellow minivan in Nanjiang City,

Louise and Chu Xigou's eyes lit up and looked at each other!

The price of the homestay enjoys the services of a star-rated hotel... Is there a shuttle bus between the hotels? !

These ordinary two sentences pierced their hearts in minutes, and ruthlessly sprinkled a handful of jumping candy on the places they needed to solve the most, and they jumped like crazy!

Although they don't usually listen to this kind of radio,

But maybe it's because the environment in the car is too far from their imagination, or maybe it's because the voices of the host sister and the young president are very good.

So the two of them listened carefully.

"President Chen, what kind of consideration and inspiration did you choose to launch the cross-hotel reservation model?"

Chen Jianhai's voice sounded from the broadcast:

"The main starting point for this idea is that I am not only the owner of a hotel, but also the president of the Nanjiang Star Hotels Association. It takes a lot of time to consider issues from the interests of the entire industry."

"After all, the hotels in Nanjiang used to be independent individuals. They developed their own and others developed others. This kind of attempt to unify and integrate resources is something we have never done before."

"When I propose cross-hotel reservations, many people will be surprised, and they don't understand why I think in this direction, why I don't focus on improving the hotel's own capacity building and service level, but focus on the way of operation. and the strength of the sales model.”

"But in fact, it is based on the inspection of the service capabilities of Nanjiang star-rated hotels that I propose the development method of cross-hotel booking."

In the live broadcast room,

Mengli put down the manuscript in her hand and said from the bottom of her heart:

"I may not be in this industry. I think it is easy for a hotel to book a package, but it is difficult for him to book a room across hotels."

This question was not the original interview question, but after hearing Chen Jianhai's answer, Mengli naturally sighed.

Chen Jianhai smiled and nodded, and said:

"I also think it's very difficult to book a room across hotels."

Mengli looked at Chen Jianhai and asked curiously, "Aren't you afraid of failure?"

"Once this cross-hotel reservation fails, does he fail to achieve your ideal overall planning result?"

Chen Jianhai frowned slightly.

This question wasn't drawn up before. Could it be that the program team started to play it?

After thinking for a while, Chen Jianhai said:

"You know that I am a hotel owner, or an entrepreneur. Actually, we are very adventurous."

"When I first held the Dolphin Bubble Fun Festival in the hotel, recruited graduates of Nanjiang Tourism Vocational University, and held the Atlantis romantic underwater wedding, every step was actually a hurdle at that time."

"If any one of these steps fails, my hotel will fail and the capital chain will break."

"But I'm willing to take this risk. If the cross-hotel reservation is successful, his significance will be far greater than that of me running my own hotel."

Mengli looked at Chen Jianhai,

According to the original question, in fact, she should proceed to the next interview according to the rhythm.

But her interaction with Chen Jianhai, and the feedback they gave her, made her feel that there is really a lot to be discovered in this person.

And according to the feedback from colleagues,

Now the listening rate of "Live Room" is very high, UU reading www.uukanshu.com obviously everyone is very interested in Chen Jianhai's interview.

So Mengli decided to have more conversations with Chen Jianhai within her controllable range.

"Because I'm not in the hotel industry, I think hotels are competitive," Mengli asked.

"There is indeed competition between hotels, that's right."

Chen Jianhai nodded.

Mengli said curiously: "So the reintegration of this kind of resources, the services and styles of different hotels will be clearly displayed in front of consumers, resulting in an escalation of competition. Do you think this kind of competition escalation will have a favorable effect on the development of Nanjiang hotel industry. ?"

"Definitely!" Chen Jianhai said.

"How can there be no competition among peers? An industry or company that has no competition and does not want to compete has no future and no development."

"Take the Lion Castle Hotel I opened in Zaomen as an example. In fact, it is also competing with the colorful holiday resort hotel of my good neighbor Magic Century Theme Park."

…

Um? ! !

Hearing this,

The owner of the colorful holiday resort, Lin Tao, who was lying on the hospital bed and was taking drips, "sit up in shock from a dying illness", his eyes fixed on the tape recorder beside him.

"President Chen, I would like to take the liberty to ask a more personal question,"

"When you meet a strong competitor like Colorful Holiday Resort, will you get angry?"

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