Meng Fan’s endorsements have always attracted much attention. First, no matter which edition of the Olympic Games hot champion athletes have this treatment, Meng Fan is hot this time and cannot be hot anymore. , The second is that Meng Fan has never endorsed before this, and the third is how many publicity teams are promoting the popularity.

Meng Fan’s first endorsement has been popular for several times, and the rhythm has sparked several waves of discussions about who Meng Fan’s first endorsement will go to.

After China’s famous communications company Huaxia Glory announced that Meng Fan is a full-line global spokesperson for Huaxia Glory mobile phones, there was heated discussion on the Internet immediately. #Meng Fan 代言华夏传说#, #五金传说# These two topics Immediately appeared on the hot bib.

After Meng Fan’s endorsement fee was passed out, another #孟半亿# became popular immediately.

50 million endorsement fee!

This definitely breaks the record of endorsement by China Star!

Before this, the highest endorsement fee for a star in the Greater China region was 20 million years. Two people have won such a sky-high contract, one is Jackie Chan and the other is Zhou Dong.

And 50 million is also the highest endorsement fee given by China Glory so far, including foreign stars invited. Prior to this, the highest endorsement fee for China Glory was football superstar Messi, 44 million in two years .

According to a single endorsement fee, Meng Fan is also considered to be among the top endorsement fees of global sports superstars this time. Of course, the ranking is still a little lower. There are few superstars.

In recent years, the top ten highest-income players in sports have been dominated by the four fields of football, basketball, tennis, and golf. The latter two accounted for far more than the former two.

Looking at the world, Meng Fan’s 50 million endorsement fee is considered top, but it can only be regarded as the bottom of the top, but it is a big blow in China.

The key point is that this is only the first endorsement. Everyone knows that Meng Fan will definitely receive other endorsements. Meng Fan’s commercial value is bound to become the highest among Chinese athletes, and it is also the Greater China region. One of the highest of all stars.

In addition, in addition to offering Meng Fan’s astronomical endorsement fee, China Glory will also sponsor all Meng Fan activities-non-exclusive, including sponsorship of the three National Teams.

For Meng Fan’s soaring price endorsement, the hot discussions on the Internet are mainly based on the attitude of “welcome” and “congratulations”. They all feel that Meng Fan deserves such a high endorsement. Compared with other popular traffic stars, netizens obviously recognize Meng Fan as a sports superstar.

Of course, the popularity of the traffic star’s endorsement of sky-high prices is also a kind of market recognition. It can’t be said that there is really nothing wrong with it. It’s just that most passersby don’t recognize that’s all for this kind of market recognition. Controversial.

In addition, the first endorsement of Meng Fan is China Glory, and netizens are also very applauded. After the athletes became famous, there were too many endorsements and slogans, almost mainly foreign brands, this is nothing wrong, but if they endorse domestic products, the Chinese people are naturally happier.

Many netizens said that Meng Fan and Huaxia Glory match each other, and they are all beings that win glory for the country. Meng Fan, who has the nickname of Huaxia Meng, is worthy of the four words “Huaxia Glory”. The brand also deserves hardware “certification”.

——#Hardware Honor# This is how the hot spot came out.

……

The contract is signed, all procedures are completed, Huaxia Glory and Meng Fan immediately finalized the relevant itinerary for shooting the advertisement, and the sooner the shooting is completed The earlier the advertisement is placed, the greater the benefits for China Honor. As for the quality of the advertisement, it must be guaranteed and protected by the highest team in the industry.

In a few days, the first advertising poster came out. It appeared almost overnight in bus stations, subways and other public places in major cities. The content of the poster was very simple. Meng Fan With the latest Huaxia Honor mobile phone, the slogan was even guessed by netizens-the hardware glory in your hand!

The slogan is very simple, not innovative, but it is easy to remember, and it fits the style of Meng Fan’s endorsement. Everyone has the same reaction after seeing it-yes it is-the image spokesperson The degree of integration with the brand culture is perfect, and consumer recognition is very mysterious, which is stronger than anything, and it is also the most willing to see the business.

After Meng Fan’s advertising poster came out, there was a wave of headlines and hits again. One is that this is Meng Fan’s first advertising poster, and the other is that the picture is so beautiful that everyone wants to see more.

On the same day, the September issue of vogue was also released-much later than normal. The September issue is the most important issue of the year, and this time it sells better and better than usual. A lot. Of course, sales are the second most important thing. The most important thing is the number of times the Meng Fan double cover has been reprinted and the exposure and attention of this journal.

……

“Dean, why are you free today?”

Completing the 2nd day of shooting all the ads, Meng Fan is now Training in the dedicated training room of Fengji Martial Dao Hall, seeing the person knocking on the door and coming in, let go of the old black who was locked on the ground and tried to unlock it.

“haha, let me see if your training has fallen.”

Before Dean Zhan came, of course he knew that Meng Fan was here. To be honest, the time for Meng Fan to resume training It was much earlier than he thought. He was also a champion player and brought out champion players, knowing that after the Olympics, they need to participate in various activities for a period of time. Even if they have training, they only maintain their physical condition. Meng Fan should be better than everyone else. Busy, but he started to resume training so early, he was still very pleased.

Meng Fan drank slobber, smiled and asked, “Surely it’s more than this, right?”

“I’m fine, but Lao Xiao has something to ask me to come and ask you. It’s hard to say on the phone.” Dean Zhan took the water handed over by Lao Hei and said thank you. He didn’t unscrew it, held it in his hand, and continued: “Lao Xiao said it’s the Neon side that will be there in a while. The judo team came over to communicate and study with the China Judo team. Ask me about your itinerary and see if you have time to participate when the time comes. “

Meng Fan asked: “When is it?”

Dean Zhan did not directly answer the time, but gave Xiao Yunlin’s explanation again: “This time our national judo team has achieved very good results in the Olympics, but the overall strength is honest and honest. The Hong team still has a certain gap, especially at small levels. Neon is the country of judo. Whether it is technical tactics or training system, it is still more advanced, scientific and more targeted than our country.”

“I heard from Old Xiao that the two countries also had exchanges in the past, but it was mainly due to the fact that Huaxia sent team members to study in Neon. The exchanges were not equal. This time, our judo team has achieved such results, and it can be regarded as a The opportunity for the Neon team to have peer-to-peer exchanges has played a significant role in the development of judo in our country, and the center and the sports club also pay special attention to it.”

After that, it’s time to talk about it. Late September 23 Day to 29th, for a week.

Meng Fan is now also a sportsman. He still knows the importance of communication between a strong country in a certain project. As for his “Meng Clan tactics”, it certainly played a role in facilitating this exchange, but the effect is actually not very big.

People in the industry know that the technical and tactical actions of “Meng Clan” can be seen on the field. The key lies in the training method. The core of the training method of this tactic is Meng Fan. Meng Fan’s personal guidance, even if he was completely learned by Neon, would not benefit 110.

Of course, this time the Neon Judo team came to China to communicate, Meng Fan must have played a very important and even decisive role. To put it bluntly, the purpose of neon communication is for Meng Fan, and what I want to learn is also from Meng Fan. As for whether Meng Fan is willing to participate in the exchange, and how much content he is willing to give out to share, the Neon team is really uncertain.

“I obey the center’s arrangement and will definitely adjust the time. However, it cannot be guaranteed for seven days.”

Meng Fan has nothing to refuse for this kind of arrangement. It will only be China Judo.

After Xiao Yunlin explained the matter, Dean Zhan and Meng Fan started a small chat. They mentioned that the Zhejiang Provincial Weightlifting Team received a huge sponsorship a few days ago, saying that this was Zhejiang Provincial Weightlifting. The team has received the largest amount of sponsorship so far, a sum that can replace the equipment and facilities of the entire Zhejiang weightlifting team and guarantee the sponsorship of training and activities throughout the year. The reason is of course inseparable from Meng Fan.

At the same time, Zhejiang Provincial Wrestling Team and Judo Team also won the highest sponsorship fee in team history because of Meng Fan. This time the Olympic Games, Zhejiang Province is the province that has won the most gold medals, and the sponsorship after the game is also the most in the country.

Part of this sponsorship is directed at Meng Fan. That’s because next year will be the National Games, when Meng Fan will represent the Zhejiang Provincial Team, and the economic effects of sponsorship will naturally come out. Than, but still very cost-effective. Even if when the time comes Meng Fan does not participate, it is not too bad. There are still many champion athletes in Zhejiang Province.

“When are you going to practice until? Are you free tonight?”

After talking, Dean Zhan finally said the most important task of the trip, touched Hu laughed and said: “My lover said, we two are half master and disciple, we have been so long, and we haven’t brought you back for a meal. This is not appropriate. Let me ask you. If you are free in the evening, if you have it, go to the house to have a light meal and recognize the door.”

After that, haha ​​laughed again and did not hold back, “Hey, you said I was caught by the family Wives and children are forcing them to chase stars for them. It’s not too much, right?”

Meng Fan understood, and said with a smile: “You want to say that, but I blamed me for being ignorant and not coming home earlier. Visited Ha. What time, I will definitely go!”

After training, Meng Fan brought a souvenir. Not only did he go by himself, but he also brought Wu Tong with him. I am very respectful, and I also attached great importance to this visit.

At that time, there will be a couple of Senior Brother Shi, and the meal will be a good one.

……

It seems that everyone is waiting for Meng Fan to finish shooting the commercial. After Dean Zhan, someone came to the door and invited to attend For activities, there are individuals who are on the show, some are on the show with the National Team, and some have started to launch the second wave endorsement invitation before the one-month deadline.


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