I Just Want To Be Self-reliant

   Chapter 481

  The mentality is bright at one point.

  At least Zhao Dezhu was like this. After eating the big pot of dishes from the canteen, he immediately discussed with Huang Bo and the others about the new commercial shooting.

  In fact, the third wave of frenzy Zhao Dezhu told Tang Tianfeng was to take a series of commercials previously shot by Huang Bo and Tao Zheng to broadcast on local TV stations.

  Just as Sister Xia once summed up, she can feel that the advertising effect of traditional media is declining.

  Rebirth people like Zhao Dezhu are more clear.

  How many people in future generations will patiently watch the commercials of Brick TV.

   is no longer the era of the nation's attention from the king of advertising.

  Even Tang Tianfeng knew this very well.

  So the advertising plan he and Zhao Dezhu made was to smash taxi ads in provincial cities across the country!

  And to match the advertising space of the taxi body, top light, seat cover, etc., it will be synchronized with the local popular TV program advertisements of the local provincial TV station.

  Using the characteristics of the local promotion team that has been spread to various provinces and cities, it is in full swing.

  Zhao Dezhu really got the inspiration from Pin Xixi and Moudong, no matter the three or seven twenty-one, first catch the user.

  And it is still very accurate to lock users.

  Tang Tianfeng also spent a lot of thought in this. He is the master of marketing.

   Know how to use peak-shift advertising to promote sales, and I have more carefully analyzed the current first- and second-tier cities, and the proportion of Internet access in provincial capital cities is not bad.

  As long as it sinks to third-, fourth- and fifth-tier cities, it is limited to Internet cafes, and the proportion of home computers to access the Internet will greatly reduce the effect of delivery.

  So in July and August, the two held the TM brand in front of the camera and invited a confession advertisement for online shopping.

   will definitely start.

  At that time, "Crazy Stone" hadn't been released yet. Huang Bo insisted not to have advertising fees. Tao Zheng received a symbolic amount of 20,000 yuan. More often, he ran into the school and took pictures of his own studio.

  Simple.

  It’s different now. The advertisements on TM.com have to be supported when buying things.

  It’s already November, and there are already dozens of students majoring in film and television performances. Dean Xu asked the internal drive to produce good commercials and tell stories.

  He will take the lead, and Tao Zheng, Huang Bo, and Wang Baoqiang will participate together, just like the acting class, to do this well.

  Well, Du Mingsha can also participate in the shooting of a competent commercial.

  Listen to Tao Zheng's praise, Du Mingsha's performance in the filming in Xiguo was pretty good, and she did have a talent for acting.

  Speaking of the four male actors at the table, they are just four completely different ways of entering the industry.

  Lao Xu took the path of the art troupe in his early years, mainly relying on his appearance and temperament.

  Tao Zhengze started his career as a child star and entered the Academy of Drama for further studies. However, because of years of training in the science class, he was a little bit out of touch with the market because of his career as an artist.

  "Crazy Stone" is his first attempt to participate in commercial filming.

   and was immediately pushed by Zhao Dezhu to write and direct and perform in "Xiao囧".

   Huang Bo is a senior vocational student of the Film School, so he has a special resonance for the vocational major of Southwest College, hoping to drive the senior vocational students to change their destiny.

  Wang Baoqiang's purest reliance on talent, a pure and wild way starting from Wu Xing Long Tao.

  Therefore, I have quite different opinions when discussing it.

  It is mainly the aura of Boss Xia that has inspired several actors a lot.

  It's all hard work, and the lucky ones are still on the ascendant stage. Everyone understands the truth that if you don't advance or retreat against the current.

  If you wake up, you know to seize the opportunity.

  Zhao Dezhu is absent-minded. He is not the kind of temperament that just listens to the words of the boss, Jinkouyu, and immediately beats up.

   Leaning back on the dining chair with a little smile, listening to these few people, and occasionally interjecting.

  Advertising is a trivial matter, even the plot is simple, just follow the month-long heat of "Crazy Stone" and immediately rub the surroundings.

  Hurry up on TV when it comes out, maybe it can drive the box office of the movie in turn.

  Because the theaters usually show in the past twenty days, only some theaters are in sporadic locations.

  But the current total box office score of more than 200 million is already the best domestically produced record. Several people said in unison that the script made this fine product!

  Old Xu is really full of praise. In contrast, "Xiao囧" is more than one grade.

  But with the promotion of the advertisement, maybe you can still rely on the familiar face and stir-fried cold rice to make some box office money.

  It is really a private cinema that only started to test the water last year, and now no one has any experience.

  But now Zhao Dezhu, as an investor who invests 40%, even if the theater fee is deducted, the tax deduction is still worth tens of millions!

  On this basis, it is also worth spending a little more money to do a good job in the film and television profession, and shoot some ads to test the waters.

  If there is some effect, Tao Zheng and the others will definitely put on another wave of TV commercials to boost the box office before and after the release of "Xiao囧".

  They are a little excited about this. No one has ever played like this before.

  Whether Southwest College, the two games in the hands of Zhao Dezhu, or the TM shopping that needs to promote endorsement at any time, it can provide them with sufficient exposure.

   can even use advertising as a special performance carrier!

  Of course, if they don’t talk about advertising fees, it is equivalent to Zhao Dezhu paying for the advertising costs, which helps them to expose for a long time.

  Both sides have their own goals.

  This is Tao Zheng’s consideration in Shanghai during the past two years. The embodiment of commercial value is actually a business process that often exposes familiar faces and establishes a good personality.

  He took the initiative to participate in the filming of the drama Stone, and is also trying to verify this idea...

  This is the shrewdness and caution that seems peculiar to the Shanghainese among the four male actors.

  Filming is just his tool.

  Zhao Dezhu vaguely feels that this seems to be a way for later generations of variety stars to make money.

  It takes a long time to film the film, and it is not certain whether it can be recognized by the market, but if you are familiar with variety shows, it is easy to bring in all kinds of financial resources such as peripheral advertising endorsements.

  However, he did not make a sound. At present, except for the one or two variety shows on Shonan Satellite TV, which are still quite popular, other TV stations have not kept up.

  Old Xu said that it would be better to make a TV series. The small investment yields quick results, and a large number of performance majors can follow suit.

  He also said that he drove around in Jiangzhou. This is a capital with a large number of relics of the Republic of China. It is easy to shoot some dramas of the Republic of China and it is easy to pass the trial.

  Zhao Dezhu's mind came up with that classic spy war drama of the Republic of China that can no longer be classic.

  I even thought of the Yang family house that was being repaired. It seemed suitable for filming this kind of spooky spy drama.

  First, I searched my stomach and put the show together like squeezing toothpaste in my mind.

  Although I can't remember many details.

  But the characteristics brought by the main characters are still as vivid as in the stone play.

  It is also a rare good script in the history of TV dramas.

Zhao Dezhu also reasonably fabricated: "Our senior vocational hotel and guesthouse management department acquired an old house in the Republic of China and was repairing it. At that time, I had a lot of contact with them. I heard them tell a story about the Republic of China. Adapted into a good script, I'll invest money, and Bo will play the leading role. Old Xu and Old Tao should both be brilliant, and Baoqiang will also participate?"

Tao Zheng also introduced to Old Xu: "Xiu's book is that Charles himself conceived the outline when he traveled to the country. I then refined it and found two screenwriters who made the book. He has some ideas that have commercial experience. ."

   Huang Bo is serious and focused immediately. He is the most brilliant supporting actor in the stone, and he is also the third male actor in the 庙囧.

  Zhao Dezhu directly pointed out that he is still willing to invest money and is the most popular TV drama that can easily drive fame. There is no such thing as a sincere expression of gratitude. With his character, this is more affection than the kindness of knowledge.

  But Zhao Dezhu told the story of the hidden underground party upside down.

After all, it is a TV series with dozens of episodes. The specific plot can hardly be recalled. It can only roughly describe the underground party member. Starting from the assassination of a high official of the pseudo-government, he turned to revolution and then lurked in. The main scenes are in this lurking. Constantly dealing with the old cunning and greedy intelligence station master, the cruel and unscrupulous deputy station master, the operation captain who is always vigilant and suspicious of him, and...the female guerrilla captain who was brought in from the revolutionary base to impersonate his wife came to add chaos again, oh, There is also the communist girlfriend who is like a goddess, and the treacherous businessman eldest who later met.

  Zhao Dezhu has special feelings about the latter three female characters: "He joined the Communist Party because of his Communist Party girlfriend, so he should look like my wife!"

  Long Zhiyu almost hit him with chopsticks, seeing that he endured it in the face of the guests.

  But it is also full of curiosity, curious that this is a TV series?

  But Old Xu has already seen that the story is too complete: "Mr. Zhao, this is already a very standard script summary! It is full of thrills, and always shows the details of life comedy sparks. Who told you that?"

Tao Zheng is really quick-minded: "It doesn't matter where it came from, Lao Xu, didn't you find out? The essence of this play lies in its acting. It looks like a short story in the office of an intelligence station and the parents. In fact, it was changed. Urban workplace dramas have no bottom line, more exaggerated artistic techniques, more attractive drama plots, and good scripts! This is definitely a good script!"

  Old Xu also geared up: "I'll be the stationmaster...Xiaotao, you will be the deputy stationmaster, Baoqiang, you will be the captain of the action..."

   Then we watched Du Mingsha together, the a little black pure rookie took the chopsticks and took a breath and didn't dare to move.

   is indeed a bit like a female guerrilla captain.

  (End of this chapter)