“Hey, did you watch TV yesterday?”

“Look, what’s wrong?”

“Then you must have seen Kobe’s new ad.”

“Groove, are you talking about that super burning advertisement.”

“Yes, that’s right, as long as the heart is determined”

“It’s so cool, it’s so cool, I got excited after watching it, and I went out with a basketball to play at that time.”

“Yes, I didn’t expect Kobe to work so hard at ordinary times, and he returned to the training ground to train just after the playoffs.”

“That is, with this perseverance, I will definitely be able to fight a piece of the world in the future.”

“No, didn’t you find the shoes that appeared twice in Kobe’s commercials, Kobe had never worn them before, is it the new signature shoes that Under Armour gave Kobe.”

“Yes, I said why don’t I know, it’s very likely that it’s really a new shoe.”

“Silly, just go to the store and ask.”

……

……

All over the United States, especially Los Angeles, as long as people who have seen Under Armour’s new advertisement 04 are almost discussing Kobe’s ad, and people who don’t know him are also inquiring about Kobe’s name.

Under Armour took advantage of this limelight and immediately launched Kobe’s new combat boots, Kobe II, which is also the design draft provided by Xiao Yang, which is the original NikeZoomAir Huarache2k4.

After Under Armour took it out, Kobe was also very satisfied, saying that he liked the sneakers very much, so Xiao Yang simply matched this advertisement.

“Hahahaha, Xiao, you are simply a genius among geniuses.” Plank’s phone called.

“Kevin, trouble you don’t say these well-known things are good or not, you have something to say directly, don’t beat around the bush, I’m too lazy to guess.” Xiao Yang said directly.

“Okay, I’ll just get right there.” Plank coughed twice, “Remember what I said when you first showed it to me?” ”

“How do I remember, it’s been so long, I remember that you kept saying that it was impossible, and asked me to think about it more, saying that making advertisements is different from making movies.” Xiao Yang mercilessly exposed Plank.

“Ahem, do you remember,” Plank coughed awkwardly, “I didn’t mean ordinary people, who would have thought that you were a genius among geniuses.” ”

“You know, we signed up for the Clio Award before the ad aired, and now the jury has given us the news that we have been nominated for the Clio Award for individual film and television advertising awards, and looking at this momentum, we have a good chance of winning this award.”

“What’s the use of this Olympian award?” Xiao Yang looked confused, he had never heard of this name, he only knew Oscar Grammy, how could he understand this.

“Clio Award, the Oscar of advertising, heck, you give me a search on the Internet, it’s awesome anyway.” Plank simply let Xiao Yang take a good look on the Internet himself.

“Okay, I’ll search for it later, and you tell me what will happen if we win the prize.” Xiao Yang asked curiously.

“If you win, hehe, then you wait to see Under Armour’s third-quarter sales report, I estimate that Under Armour can take advantage of this limelight to directly rush to the third place in the United States, anyway, Under Armour is now not much away from Converse and Reebok, and now this momentum, it is likely to reach the top three in one wave.”

Plank is also very excited, if Under Armour can do the top three, once listed, Under Armour will be at least a valuation of tens of billions.

“Calm and calm, it’s not too late to open champagne to celebrate when Under Armour rushes up. So be it, there is nothing else, I’ll hang up if it’s okay. Xiao Yang finished speaking, ready to end the call.

“Don’t don’t, I still have something to do.” Plank quickly stopped Xiao Yang.

“What’s wrong, what else?”

“Look at Under Armour’s fourth-quarter commercials, are you going to take over and shoot one next?” Plank smiled on the phone.

“Shoot your sister, really when I am the creative director of Under Armour, where do I get so many ideas.” Xiao Yang couldn’t wait to spray a mouthful of spit on his face.

“You’re a genius, think again.” Planck still wanted to come up with a good idea.

“Bah, now admit that I’m a genius” Xiao Yang scorned the other party, “Well, I want to think, well, well, let’s let Kobe skip a speeding sports car in the next ad.” Xiao Yang thought of the commercial in history, where Kobe Bryant jumped over to meet a 690 speeding Aston Martin, along with Kobe’s teammate Turiaf.

“Jump over the speeding sports car” Plank almost peed in fright, “Don’t, what if something doesn’t happen all of a sudden.” ”

“You’re stupid, post-synthesis, who the let you really do car jumping, you want to me still don’t allow it, Kobe is a cash cow for the Lakers.” Shaw Yang was completely speechless to Plank’s brain.

“Oh, yes, yes, it can be synthesized later, haha.” There was a burst of laughter over there.

“Don’t forget to find a Lakers player to accompany the show, you must play a very real kind, or let Fisher appear, anyway, he also signed Under Armour.” Xiao Yang then told the advertisement again, including what lines and expressions Fisher wanted to have.

“Well, so be it, you’re busy, remember to watch the Clio Awards on the Internet.” Plank still did not forget to tell Xiao Yang to remember the news of the Clio Prize.

“Got it, that’s it, bye bye~” After speaking, Xiao Yang hung up the phone.

Ask for a change, ask for a monthly pass, ask for a full booking_

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