Icing On The Cake

Night.

An upscale hotel box in the capital.

There was a lot of noise in the box, and the atmosphere was very warm.

"I only like you" director Zheng Kant, producer Wu Kai, and several leading actors led by Liang Biqin were all present. On the main seat was a smart looking middle-aged man in an Armani suit, who was Cui Zhihao, the manager of Wanzhong cinema.

In the box office ranking of city cinema lines in China, Wanzhong cinema line ranks first with an income of 3.8 billion yuan. For a film, the cinema manager can be said to control the right of life and death of the first day of film arrangement.

If Cui Zhihao is finished, the guarantee of box office is almost successful.

In the circle, in order to get a higher row of slices, accompany meals and drinks are pediatrics. Such naked "bribes" as rebates and red envelopes have already become the norm in the industry, even in the capital cities of the first tier cities.

At the dinner table, the director Zheng Kant warmly toasted Cui Zhihao, "come on, manager Cui, I'd like to propose another toast to you. We can rely on your care for this film."

Zheng Kant winked at Liang Biqin. Liang Biqin immediately went to pour Cui Zhihao a glass of wine. His undulating chest rubbed Cui Zhihao's arm.

Another actress is not willing to be outdone. She flatters Cui Zhihao in different ways. "I've heard that as long as it's a movie that manager Cui likes, it must be a big fire!"

Zheng Kant immediately agreed, "manager Cui is the wind vane of our industry!"

Cui Zhihao is Liang Biqin on the left, and the beautiful woman two on the right. He hugs around and smiles. "When Zheng guides the movie, the theme of Zheng Dao is new, and the audience is all young viewers. It is the main force at the box office. The actor is not awesome, and the propaganda is so powerful. You are not saying that I must be the first to take this seriously. ”

"manager Cui is really over praised. It's not up to you to decide what kind of film you want to see in the cinema. No matter how good our film is, you can't do without your support!" Seeing that the atmosphere was almost over, Zheng Kant quietly compared five fingers with Cui Zhihao, "as long as manager Cui supports you fully, I can make decisions here and give you this number directly!"

Cui Zhihao's eyes lit up immediately when he saw the number of Zheng kangdabi.

This means to give him a 5% rebate at the box office!

Generally speaking, if the film distributor wants to "cooperate" with the cinema, the cinema will increase the film layout appropriately, but only if it receives a certain box office rebate, that is, the so-called "red envelope".

Most of this gray income is in the hands of theater managers.

In the industry, in most cases, the rebate is 3%, so Zheng Kant's price is very sincere.

With the investment, credit and popularity of Zheng Kant's film, the bottom 300 million box office is stable. According to the 5% rebate, he can get tens of millions!

Thinking of this, Cui Zhihao immediately said with a smile, "director Zheng, don't worry. I can give you this number for the film layout rate."

Cui Zhihao also gave Zheng kangdabi five fingers.

50% of the layout rate!

"Manager Cui is really cheerful," he said

In the current market environment, if the film can occupy more than 30% of the film layout, it means that it has 50000 shows per day, which is definitely the level of blockbuster. The Hollywood blockbuster blockbuster has only 50% of the film layout rate.

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