Icing On The Cake

In the past, in the era when the Internet was not popular, the public could only get information through newspapers, television and radio stations, and such media were easily manipulated by institutions and even individuals.

Today is the Internet age, with 800 million Internet users in China. All kinds of new media are springing up like mushrooms. The power of the network is beyond imagination and extremely difficult to control

After only one night of fermentation on the Internet, a large number of viewers entered the cinema the next day for a small and non hyped film like "the dreamer".

Once the climate is really formed, the effect of word-of-mouth is even greater than that of spending hundreds of millions of dollars on marketing and publicity.

Late at night, a movie theater in the center of imperial city.

Now it's more than nine o'clock in the evening. In the past, after the golden field movies finished, almost all the cinema had no customers.

However, today is not normal. It's already this time. It's not holidays and there are no activities. The flow of people in the cinema is increasing instead of decreasing.

In the cinema, a group of young men and women gathered together in groups and talked about something warmly.

"I don't even have a personal movie at this point. Why are there so many people in the evening today? I thought it would be just the two of us Said a girl to her companion.

The companion is also a young girl, looking at the people around her, she said, "I think many of them are coming for the dreamer just like us? I heard a lot of people talking about it just now

"It's really great to watch the trailer. I hope the main film won't be disappointed! The arrangement of this film is too few. Except for the one in the early morning, only the one in the middle of the night, we can only run here at night! "

"Yes, it's 12 o'clock in the evening after watching it. I have to go to work tomorrow! I came here specially for this film. If it doesn't look good, it's a big loss! "

……

Not far away, a middle-aged man in suit and leather shoes walked to the cash register.

"Manager Zhou!"

"Good evening, manager Zhou!"

……

Because of the large number of customers, the two cashiers are in a hurry to cope with the situation. After seeing the middle-aged man, they make time to say hello.

The manager, surnamed Zhou, waved her hand, indicating that she would not mind herself and keep busy.

It was not until 22:00 that the two cashiers were finished.

At this time, the manager went up to ask, looked very satisfied, "tonight's traffic is good, the cinema is doing activities recently?"

The two cashiers shook their heads together, and then one of them said, "manager, there is no activity recently!"

"What's the matter with that?" Zhou Zhihe asked.

"I have a look. More than nine customers came to visit the dreamers this evening." Another cashier replied.

Zhou Zhihe's eyebrows suddenly become slightly coagulated when he hears it, "dreamer? Is it the one discussed on the Internet recently

"Yes, there were very few people watching the film two days before it was released. It seems that it was a hit overnight." The cashier explained.

"Manager, it's not only the evening performance, but also the attendance rate of the earliest show today is also very high. Usually, only a few people can sit in a hall. Today's attendance rate is half!" Another cashier said excitedly.

Zhou Zhihe and nature have also seen some of the relevant content of the film on the Internet, smell speech showed a thoughtful expression.

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