If you have money, you will become stronger.
Chapter 556
"The third program is"King of Kitchens". This program is also known as"Hell's Kitchen" outside. It is a very popular program among the audience.……"
Next, Bai Qingxue recommended"Kitchen King" and"National Treasure 2"》《**Talent Show 2" are three veteran variety shows. These shows have been successful and therefore very popular.
Among them,"King of Kitchen" was still won by Longmen Group
《National Treasure 2" was won by Tianjiu Group
《**Talent Show 2" was won by Fengxiang Group.
The total sponsorship fee for these three old-fashioned programs is 11 billion yuan. Adding the two previous old-fashioned programs, Starlight Group has achieved 15.9 billion yuan.
The TV series"Love Apartment 3" and"Wulin Gaiden 3" also made very good profits, with a total sponsorship fee of 8.5 billion yuan.
As a result, several established projects have brought 24.4 billion to Starlight.
"Thank you everyone for your support! After several rounds of fierce competition, I think everyone was tired, so we took a 20-minute intermission. The investment promotion conference continued after 20 minutes. The second half will be a new project launched by our starlight. I hope you all like it!"
The 20 minutes is the rest time, and it is also the time for the bosses to compete.
Now that the investment conference is halfway through, most of the programs have their own rights. Whether they can really get a sponsorship fee in the next time is what they need to consider at this moment. Question.
20 minutes go by quickly
"Welcome back everyone!"Bai Qingxue said:"The eighth project is"Run, Brother", which is an outdoor celebrity reality show. Maybe many people still don’t understand what celebrity reality shows mean, and you don’t need to understand. Just trust us, because we, Starlight, will never do anything that damages our reputation. I can tell you for sure that the ratings of this show are definitely not inferior.《**Talent Show" and《**good voice》!" not inferior to《**Talent Show" and《**good voice"?
Everyone was in an uproar.
To know,《**"The Voice" has become a phenomenal variety show, and its influence is unknown. If"Run, Brother" also has such potential, then I will order this show.
"Since this program is an outdoor program and uses a lot of props, we tend to attract investment from outdoor companies, such as cars, drinks, mobile phones, etc. Therefore, in addition to the main sponsor, our program also recruits three additional sponsors. Specify the product. Of course, if your group or company can contract all of these, then we will only recruit one!"
The eyes of Tang Jili, the president of Zhenghui Group, lit up.
They are an investment-based group and involve many products and companies, including cars, beverages, mobile phones, etc. This program is completely tailor-made for them Yes, if you take this, today’s investment conference will be complete. Everything else can be given away, but this program cannot be given away.
"Now is the auction for the main sponsor spot, with a base price of 1 billion, and each increase will be no less than 10 million! The bidding officially begins!"
Following Bai Qingxue's order, Tang Jili immediately stood up and shouted:"I will pay 5 billion to contract all advertising!"
Everyone was in an uproar again, dumbfounded.
He suddenly raised the price to 5 billion, scaring many people away.
This was also his purpose.
"Everyone, Zhenghui Group has taken a liking to this"Run, Brother", and I beg you to part with it!"Tang Jili smiled slightly
"Why? Your Zhenghui Group is powerful, and our small group is not easy to bully! Several bosses stood up:"We will pay 5.5 billion to win all the advertisements for this program!""
Tang Jili's eyes narrowed. He knew these bosses. The assets of the group behind them all reached more than 50 billion. Although they are not as good as the Zhenghui Group, they should not be underestimated if they join forces. Unexpectedly, they secretly joined forces and suddenly launched an attack.
However, Tang Jili was absolutely right:"I will offer 6 billion!"
"We offer 6.2 billion!"
At this time, another alliance stood up:"We offer 6.5 billion and want all the ads!"
In an instant, it turned into a three-party war.
In the end, Tang Jili was ruthless enough to invest money and won the show at a price of 8 billion.
The other two alliances were relatively loose, and out of interest considerations, they did not go all-in in the end.
After winning this program, Tang Jili was relieved:"Today is different from the past. Starlight's programs are becoming more and more popular and the competition is too fierce. In the past, you only needed 6 billion to win a program, but now it has been raised to 8 billion!"
Several other CEOs nodded cautiously and agreed.
Forget about the old programs, the competition in the new programs can really be described as a fight to the death.
They also felt a lot of pressure.
"Next is a investment promotion for a food documentary called"On the Tip of the Tongue"**》, is a documentary dedicated to introducing Chinese food. Everyone must know that our Starlight is very advanced in the production of food programs. The previous"Chef King" and"MasterChef" have achieved very good ratings!"On the tip of the tongue"**》This is a new program about food launched by our Starlight this year, and it will definitely not disappoint everyone!"
If this is just a food documentary, the bosses may not care.
Because the ratings of the documentary are just that, not too high.
However, this is a food documentary launched by Starlight, so the situation is very different.
On When it comes to food programs, no TV station can match Starlight.
Since the release of"MasterChef", they have all felt the charm of Chinese food, breaking national boundaries and conquering people all over the world, so that every one of them feels I'm very proud.
When talking about Chinese food abroad, everyone will basically think of"MasterChef" and the Starlight behind it. This is the effect of the brand. Now Starlight once again launches a program about food, so you can't miss it.
"《on the tip of the tongue**》We only recruit the sole sponsor, with a base price of 1 billion, and each increase will be no less than 10 million! The bidding begins now!"
"Our Longmen Group will pay 3 billion!"Shao Kanghua, President of Longmen Group, couldn't wait to stand up.
《on the tip of the tongue**》, a documentary about Chinese cuisine, was specially prepared for their Longmen Group.
He believed in Starlight's ability to produce food programs, and if he could invite the chef behind it, it would be worth the price of admission.
If he misses this show, he doesn't know if he can find a more suitable one.
"My Anyang Group bids 3.5 billion!"Another boss stood up.
Anyang Group is also in the food business, but in sauces. Now his business is basically saturated and he urgently needs to open up overseas markets. This documentary is exactly what he wants.
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