I’m in Hollywood

The invitations for the top big show of the four major international fashion weeks are usually not publicly sold. Of course, occasionally, some important front positions will be auctioned in the name of charity, as to whether the money is really It is not known to use charity. ※%, the reason why the invitation is not publicly sold, on the one hand, the number of invited guests of these top big shows is limited, up to one or two hundred people, and at least dozens. On the other hand, in order to maintain the high-end style, I don't want anyone to be able to mix in.

However, this time the Wei Mi show was completely different. After the renovation of the Wei Mi project team, which was able to accommodate 5,000 people, the number of guest seats in the venue still reached 1,000. The project team specially held several seminars on how to issue the 1000 invitations. The special guests that have been confirmed by the big show include celebrities, media people, critics, business partners, etc., together with less than 200 people, the final vacancy More than 800 invitations came down.

Although Victoria’s secret is only a mid-range brand, after a few months of speculation, with the current popularity of Wei Mi Da Xiu, even if the strategy of selling invitations at the high price of 10,000 US dollars in the past life will be sold out, the world will definitely be sold out. There is never a shortage of high-end consumer groups. But in that case, even in the name of charity in the industry's 'conventions', it will definitely encounter the media's ridicule and madness.

The project team finally decided to accept the open application on the Yahoo website and select the appropriate guests to issue invitations.

However, the premise is that the guests who received the invitation donated at least $1,000 to the charity designated by the Wei Mi brand. The Wei Mi project team does not directly pay for the money, so as to avoid the criticism of the money, in the Western society, except for a small number of different types. . Most companies or celebrities are very careful and must pay attention to maintaining their own public image, which is why countless charities appear. Although the Wei Mi project team only set a minimum donation amount of 1,000 US dollars, it will not disclose the amount of donation of any guests, but also attach one. The 100 guests with the highest donation amount will directly receive the invitation of the atm party.

From late September, the project team moved to New York to more than a month at the end of October, under the skilful media operations of the Eric organization's marketing team. Around the continuous news events around the Vimy show, the topic of this fashion show is gradually pushed to the peak.

Throughout the month of October, with the strong advertising effect brought by the big show, the sales of hundreds of Weiwei stores in North America skyrocketed by 100%.

Last year, the entire sales group of the company's sales revenue was only 1.5 billion US dollars, of which the sales of the Wei Mi brand was about 1 billion US dollars. However, this year, from the first half of the year, the sales of the Vimy brand have gradually increased by more than $1 billion in the first three quarters, which is an increase of 30% compared with the same period last year. More than %, it is expected that in the last quarter, Wei Mi Daxiu will hold this more powerful marketing campaign. The annual sales of a single Victoria brand will exceed the revenue of 1.5 billion last year.

Simultaneously. The marketing model of cooperation with Yahoo! Portal in the past few months has also steadily increased the average daily traffic of Yahoo Portal. With the approach of 1995, in order to prepare for ipo, Yahoo has gradually begun to disclose various operational data of the company to the outside world. Although this fast-rising high-tech network company has already attracted a lot of attention, when Yahoo has reached the level of detailed user disclosure of tens of millions of levels, it has caused shock to the entire industry.

Although the entire Internet industry has begun to emerge, and in addition to the Yahoo portal. The industry has also begun to follow similar websites, but only Yahoo! This faintly presented industry oligarchy has made most of the investment banks have an eye on Yahoo's ipo agent, and Morgan Stanley, who is actively contacting Eric to attempt to represent Yahoo!, is very bold to publicly give 50. The valuation of 100 million US dollars is more than five times the price of Bill’s attempt to acquire Yahoo in the first half of the year.

Looking back to New York, from the middle of October, the rehearsal of Wei Mi's big show suddenly became tense, facing the first such a large-scale fashion show. Although the preliminary preparations were very full, all sorts of small problems during the rehearsal were still coming. In the face of this situation, it is estimated that no one's temper will be too good, although Eric tried his best. But on average, I have to send a few tempers every day. The Secret Angels have gradually formed a very unified name for Eric, the tyrant. An angel inadvertently even shouted in front of Eric's face. In the face of the girl who realized that her own mistakes were scared and pale, Eric finally took a slap in the face.

On October 31st, the traditional Western Halloween, Victoria's Secret Annual Show was the last rehearsal at the Lexington Avenue Arsenal. Forty Secret Angels, live performance guests and 120 behind-the-scenes co-ordination, photography and makeup teams Assembling, there are a small number of guests in the audience.

As the British ceremonial team wearing a red dress rang the first drums, all the scenes in front of the entire arsenal were moved. The busy background, the nervous models, the gorgeous stage and other scenes were all displayed in the central control room. On the eight monitor screens, Eric put a few walkie-talkies next to him, his eyes fixed on the screen, and picked up a walkie-talkie from time to time to say a few words.

The final Vimy show will be edited into a 43-minute standard play format, but in fact, the full six shows and the middle of the replacement scene total more than an hour, when all the processes have finally finished the last time, Eric Finally, I was relieved.

Pick up the intercom and inform the executive director to let everyone gather at the stands. Eric wiped a fine hand and shouted, went into the bathroom and washed his face, and then walked toward the front desk.

At this time, the Vimy big show stage and the initial arrival have already undergone earth-shaking changes. The entrance and exit is a giant hard rear projection giant screen. The tall arches are dotted with various eye-catching lights, and the t-stage is full of dazzling The silver sequins are like a gorgeous carpet covered with diamonds. The precise arrangement of the lights distinguishes the t-stage and the 'cutting' of the stands.

Eric walked out of the arch from the background and looked around for a week, considering it for a moment. I didn't think of the need to improve in the rehearsal process, so I looked at the staff gathered in the stands.

The expressions of the Victorian angels, who were surrounded by hundreds of people wearing pink silk gowns in the center, were a little embarrassed. It seems that many people are recollecting whether they have just happened.

Eric originally wanted to jump off the t-stage. After one foot stretched out, he sat down on the t-stage and looked at the more than 100 people who were quietly waiting for their opening. Slightly smiled, said: "Today is Halloween, have you ever thought about dressing up at night?"

Many people have awkwardly reacted to Eric's somewhat awkward reaction, and some people sneered at the 'cooperation'.

Eric pointed to Diane Kruger in front of him: "Diane, do you have any plans?"

"Ah, I..." Diane Kruger didn't expect Eric to suddenly point to himself, some flustered, and said, "I, I go back to sleep."

"Ha ha..."

There was a sneer in the hall.

Eric also smiled. Nodded: "This is also a choice. After a few busy days, everyone must be very tired, and they must face a 'tyrant' who will worry at any time. If it is me, I will choose everything after it is over. Take a good sleep."

In another laugh, Eric continued: "But I think you must have felt the changes that have happened to you in recent times, Diane. What kind of endorsement have you received recently?"

Diane Kruger always said that Eric always spoke on her own. She certainly knew that she was not optimistic about the project team when she was selected. It was Eric who personally selected her and let her serve you. One of the five spokespersons of Vimy. Originally thought that Eric had any special thoughts about himself, and she also expected Eric to take the initiative to make a date with her, but a few months passed. All the expected things did not happen, but Eric’s special attitude towards her did not change much. Although forty Simeon angels are seemingly sisters on the surface, she is very clear that almost everyone in private is embarrassed by Eric's special care for her, and even some rumors between her and Eric.

I thought about it in a mess. Diane Kruger did not dare to ignore Eric’s problems. However, the recent endorsements she received were too many. Even she was not very clear. Most of them were dealing with brokers. I thought, I replied cautiously: "It seems that there are Chanel, Armani, Dior..."

Diane Kruger said, even able to feel the hatred of the body, suddenly stopped. Everyone present was known to each other, and Diane Kruger was undoubtedly the lucky one to go to heaven. Before joining the Wei Mi show, don't say that Chanel, Armani and other international top brands, Diane Kruger even did not even have a common first-line brand endorsement, more often just like many ordinary models, shooting TV or plane Advertising, participate in some catwalks.

Eric saw Diane Kruger suddenly stopped, did not ask, looked at everyone: "I think everyone has received more or less brand cooperation invitations now. Perhaps, you will occasionally feel It seems that there is not enough to share the influence of this big show from forty people. But I can say with certainty that you are definitely the fortunest of the hundreds of thousands of models in the world, though It took a few months to spend on this big show, which will make you earn a lot less this year, but I believe that next year, your income will definitely increase exponentially. And, the most important thing, you The professional life expectancy will also be extended for many years with the influence of the Vimy big show. Of course, the premise is that you will continue to maintain your interest in cooperation with Wei Mi next year."

I noticed that a Victorian angel sitting in the front row heard Eric’s last sentence. It was obviously a glimpse. Eric couldn’t help but smile and looked at the face that looked a bit like Audrey Hepburn. Road: "Paulina, don't need to be so nervous, I can tell you now, I will definitely not personally direct the big show next year, and after this year's experience, the preparation time for next year does not need so much this year. So, you will get more generous rewards next year, but at the same time work will become easier."

The Victorian angel named Paulina showed a charming smile at Eric. "Mr. Williams, I will definitely come back next year."

Eric smiled and changed his position slightly. He shot the following: "So, now, let’s talk about the rehearsal just now. I am very satisfied with the final performance of everyone. As long as after two days, everyone still takes out today. The level, then, I am sure, we will definitely make everyone amazing."

In the excitement of cheers and applause, Eric pressed his hands and said to everyone: "So, everyone will have a day off, of course, Halloween tonight, although it is not forbidden to go to various parties. But I still hope that everyone can go back and have a good rest, just like Diane just said. I don't want any of you to have an unexpected situation in the last two days. Now, everyone will dissolve."

After Eric finished, he stood up on the edge of the t-stage and walked toward the background. Most of the people on the scene waited for Eric to disappear into the arch, and whispered excitedly, and they got up and walked out.

Emily, Edward Lazek and Eric's assistant, Kelly, just listened to Eric's speech at the scene quietly behind the arch, and they also greeted them.

"Eric, do you think there is any need to adjust?" Emily has just been on the scene for scheduling, and did not stay with Eric in the central control room, at this time can not wait to ask, see the dimension The marketing ability demonstrated by Mi Da Xiu, Emily now pays more attention to the Mi Mi show than Eric.

Eric shook his head: "No, all the shots have been tested. I just watched the entire rehearsal and found no problems. And there is no 100% perfect thing in the world, if there is anything else. If you are sorry, then keep it. We always have to give the media some topics in the future."

Emily took a look at Eric and didn't mention it any more. He smiled and said: "So, are you going to East Hampton to spend Halloween with them?"

"I just want to go back to sleep now," Eric responded, and looked at Kelly next to her eyes. "You go back with me. I still have something to discuss with you." (To be continued.)