I’m in Hollywood

Initially, after the release of the Titanic’s data on the box office for less than $30 million in the first three days of the first weekend, in the sneer of gloating, almost all forecasting agencies believe that this total investment reached 265 million US dollars, the total of North America. The box office is likely to not exceed $90 million.

But in fact, it took only ten days, and the box office of Titanic has reached $89.69 million, only one step away from $90 million, which made most of the media’s predictions a moment ago. joke. The $35.44 million box office that the Titanic bucked up against the trend three days in the weekend, even closed the mouth of all the media that had been ridiculed by the Titanic.

The next week's workday, because of the New Year's sake, coupled with the further spread of the word "Titanic" and the propaganda effect of the box office retreat in the next week, the second week of work "Titanic" The single-day box office has a decline of less than 30% compared to the weekend. The box office in the two days before and after the New Year's Day is once again returning to the single-dollar level.

In the second week, the Firefly Group announced the first week of the "Titanic" box office, $ 73.42 million.

With the excellent box office performance on weekdays, the second week of the Titanic box office fell by a staggering 35% compared to the first week.

What is this concept, the North American film market, a film in the case of large-scale painting, the next week's box office 'decline' can be maintained at around 35%, the film dealers are already very satisfied, because it means the film's Word of mouth and box office are excellent, and they have been successful in business. As for the box office in the next week, which can be equal to the first week, or even a weak retreat, there is no box office blockbuster that can be named after film and television. A film company may not be able to encounter such a failure in ten or twenty years or even until bankruptcy. God-level blockbuster.

But now, the box office trend of "Titanic" has completely broken everyone's traditional perception of the box office curve of the movie. Most people in Hollywood, inside and outside, see the "Titanic" box office data for the next week. A strong confusion: Shouldn't it be a 35% drop?

No matter how powerful the minds of millions of people are filled with question marks, they can't change the fact that the second week of Titanic did achieve a 35% box office decline, with a weekly box office of 73.52 million, two weeks. The box office totaled $127 million.

However, everything has just begun.

The new year, January 3, Friday.

According to the time division rules of the North American film market, this is the first week of 1997.

After the two-week legal holiday ended, the "Titanic" single-week box office also fell back to $45.01 million, with a box office drop of 38%.

When everyone thought that the film's box office curve began to return to 'normal', in the fourth week, the "Titanic" box office fell again to 16%, and then received $ 37.56 million.

At this time, the total number of box offices around the "Titanic" has reached 210.34 million US dollars. In contrast, a month ago, the "Mission Impossible 2" started with a strong box office of $82.7 million in the first week. $181.3 million, and the "Mission Impossible 2" went through four weeks of screenings. The box office has fallen by about $20 million. The Titanic is still in the huge $40 million box office.

After a half-month of doubts, doubts, and silence, with the total box office of the Titanic breaking through 200 million US dollars, the North American media finally began to voice, changing the singer before the film release and the initial mocking. In turn, it analyzes the cause and effect of the success of the box office of "Titanic". Around 200 million, the potential of the box office is endless. Although there is still a lot of cost pressure, but now, no one dares to rush to say "Titanic No. can not recover the words of production costs.

On the other hand, although many film critic who criticized "Titanic" are still stubborn in the face of the movie's general box office trend, with the increasing number of film reviews appearing in newspapers and magazines in the United States, "Titan Nick’s overall film reputation has also begun to reverse.

As the first "New York Times" to praise the "Titanic", after the film box office broke through 200 million, he once again published a special film review.

“The huge luxury scenery, the stunning shipwreck effects, the beautiful sound of the film, the touching love story... all this has to remind people of the sensational “Gone with the Wind”.

"These two films have undoubtedly have many similarities. "Gone with the Wind" perfectly reproduces the rise and fall of the Southern Federal Plantation more than 100 years ago, and the Titanic also shows flawlessly. The lavish giant ship, which is said to never sink, fell into the sea in the first voyage. "Gone with the Wind" is not the first color film, but it brought Hollywood color film into its heyday, "Titanic" It’s not the first g-effect blockbuster. Before that, we already had special effects movies such as Tornado, Terminator, Jurassic Park, and Black Man, but there is no doubt, Titanic No., will also open a new era for Hollywood, an era of special effects movies."

With the reversal of the "Titanic" movie word of mouth, at the end of January, when the American Film and Television Golden Globe Awards Ceremony approached, the "Titanic" won only one irrelevant best screenwriter nomination in the Golden Globe Awards. Suddenly, it was once again heated up, and it caused a strong controversy.

Everyone can see, even if the "Titanic" is a commercial film, even if the Golden Globe Awards judges have a cold eye that is dismissive of commercial films, even if the Golden Globe Award does not have pure technical awards, but in addition to the best screenwriter In addition to the nominations, in the best film soundtrack and best original song award nominations, "Titanic" undoubtedly has 100% nominated qualifications, the film in the Scottish whistle of the elegant and melodious, female voice sings sorrow and sadness and "my heart is eternal The sound of the sound of nature, even if it is the least sensitive to music, after hearing this, the mood will tremble.

However, the Golden Globe Jury gave these two nominations to the "Shakespeare Love Story", "Mrs. Belon", "Sparkling Style" soundtracks and songs without any film of color, but they ignored the Titan Nick. Moreover, in the performance awards, Madonna, who won the worst actress of the golden plum, won the best actress nomination, but in the film, the stunning performance of Rachel Vichy did not win the Golden Globe. Favored, these have become the focus of important topics for the media in this session.

"There is no doubt that Hollywood once again dedicated a large number of outstanding films to us last year. In business, we have box office masterpieces such as "The Matrix", "Mummy 2", "The Legend of the Wind" and "The Charlie 2". In terms of art, we You can also see "Shakespeare Love Story", "Red Alert", "Ice Blood Storm", "Sparkling Style" and other outstanding films. However, although "Shakespeare Love Story", "Red Alert", "Ice Storm" Films such as "Sparkling Style" have made great achievements in the art of film, but this cannot be the reason for the neglect of "Titanic". Perhaps, the Golden Globe Jury should reflect on its own The selection strategy."

The commentary on "Hollywood Reporter" is definitely the most modest. There is no mention of the topic that the Golden Globe may be manipulated, but many other media are not so polite.

A reporter from the San Francisco Chronicle bluntly revealed the scars of the Golden Globe Award: "Do you still remember Pia Zdola in 1982? I am just very curious, this is the gold master. Money, let the gold medal jury's lords completely ignore the "Titanic" this excellent film?"

The 1982 "Butterfly" actress Pia Zdola's buying event was definitely the biggest scandal in the history of the Golden Globe Awards. At that time, Pia Zdola's wealthy husband invested heavily in public relations for his wife. The Golden Globe Award for Best Newcomer Award.

After the scandal was exposed, not only did the credibility of the Golden Globe Award drop sharply, but the bs TV station also stopped the TV broadcast cooperation with the Golden Globe organizers. Then, in order to make people forget this matter as much as possible, the Golden Globe Award was directly cancelled. The best newcomer award.

"Titanic" in the all-round reversal of word of mouth and box office, the most exciting is undoubtedly a large number of fans of the film. The audience is most direct about the senses of a movie. They clearly remember the film's cold reception and ridicule before and during the release. When the film's word of mouth and box office have been strongly reversal in recent weeks, because of the Titan The love of Nick is almost a fan of the whole process. The recent mood is in a sense of excitement and pride in the Jedi rebirth, and more attention to all information about the Titanic.

When the Golden Globe Awards on the topic of the Titanic nomination broke out, fans quickly gave the most direct and rude feedback on the rapidly emerging Internet media in recent years.

“It’s hard to imagine that more than 90 judges of the Golden Globe Jury can completely ignore all the advantages of Titanic. I can only guess that the old man must have fallen asleep before the movie began to play. You are so old that you can't move the movie. Is there any reason for the Golden Globe?"

"In any case, the excellence of the Titanic can't be concealed. The North American box office of this movie has exceeded 200 million US dollars. It is said that the overseas box office is also very good. So why should we entangle such an irrelevant award? Everyone chooses to ignore it, perhaps the best 'respect' for the Golden Globe Award. I hope that on January 19th, everyone should not jump to nb TV."

"Golden Globe Award, Ha, who cares, is there a partner in Queens, New York? Maybe you can buy a ticket together and watch it again at night. I only care about the box office of Titanic."

"From the beginning, this was a conspiracy. Some people hope that the Titanic can be completely defeated, so they will attack the film on the Golden Globe Award, but the Titanic once again told us It is proved that the gold always shines the famous saying. Obviously, "Titanic" is not only gold, but also a diamond, and it is the most dazzling "the heart of the ocean."

"The boycott of the Golden Globe has been launched. I hope that the friends who support the Titanic will support it. Our event website is..."

In the one-sided questioning and controversy on the media and the Internet, the Golden Globe organizers had to take the initiative to make an announcement before the award ceremony, and firmly denied all the accusations made by the 'unscrupulous' media to the Golden Globe Jury. The judging process of the awards is absolutely fair. The reason why Titanic was not nominated was because there were too many excellent films in this session. The Titanic did not stand out in artistic terms.

In preparation for the Super Bowl Trailer for Royal Casino, Eric returned to Los Angeles after the New Year.

For the Golden Globe jury, this is obviously a nonsense statement. Eric is just laughing. The recent media has not been promoted by the Firefly Group. The Yahoo Forum has even deleted some of the over-reciting remarks against the Golden Globe.

After all, although the Titanic is not short-listed, the "Red Alert" directed by Catherine and the "Shakespeare Love Story" operated by Fox's Miramax are the two hot spots in this award season, because they are slow. The hot art film type, the release strategy of the two films is similar. Currently, it is in the small-scale release stage of three or four hundred theaters. It is expected that after the Golden Globe Award, the scale of the screening will be expanded to more than 1,000. The plots and musical comedy classes are not in conflict with the main nominations. If they can get the awards, they will eventually play a good publicity role in the late box office of the two films.

Since the "Titanic" has become a fact, Eric will not influence the release rhythm of the two films in order to fight for the moment.

Of course, fireflies can't be indifferent to the obvious injustice of Titanic, although the Titanic crew received invitations from the Golden Globe organizers, hoping they can participate in the awards ceremony. The jury of the awards committee even made a phone call to Eric to make an invitation. Eric expressed his refusal on the grounds of busy work. As for the main creations of Titanic, no one will attend the day. At the awards ceremony, although he received the best screenwriter nomination, Cameron’s resentment against the Golden Globe Award was definitely heavier than any one in the crew. He certainly would not attend.

Back in Los Angeles, in addition to restarting the post-production of Royal Casino, Eric also put a lot of energy into the follow-up announcement of Titanic.

Because the industry generally sang before the film was released, while the Titanic was released in North America, there were only nine countries that achieved basic synchronization overseas. In addition to the UK, Australia, Europe, Germany, France, Italy and Spain, the box office towns. Not yet released.

Originally, if Firefly was forced to issue, with the strong distribution strength of the group, "Titanic" should also be able to get the release date of the overseas big market in January or February, but this is not what Eric wants.

For the major overseas European, East Asian and Latin American film markets, the January and February calendars after the New Year are all the unpopular periods of the holiday. Although it is impossible to prevent the Titanic from destined to rise, these schedules are also certain. It is impossible to make the Titanic play enough box office potential.

According to the current box office trend of "Titanic", Eric expects that the film will break the box office record in North America. The total box office will break through $500 million, probably at the end of March. At the same time, there will be another Hollywood movie in March. The big event that is crucial is the Oscar.

It is conceivable that as long as it works properly, March is definitely the most timely moment of the Titanic.

Therefore, Eric put the next stage of the Titanic overseas release focus on Easter during March. At that time, with the powerful influence of the Titanic on breaking the box office record and winning the Oscar, the global box office of the time and space of the Titanic can definitely exceed the size of the previous world's $1.8 billion.

The Titanic's North American box office trend has been determined, and the next thing Fireflies will do is to ensure that the Titanic gets enough Oscars. (To be continued.)