I’m Really a Superstar

Vol 100 Chapter 388: [Create historical advertising case! 】

at home.

Zhang Wei sent the guest away and closed the door back.

Mom smiled and said, "Son, come and drink."

Zhang Weidao: "Mom, I will say it, I don't have to worry about your work."

"I didn't worry about it." Mom gave the tea to her son and pointed to her husband. "All your dads are tossing. You say that you are an old man. You know what you are, you are awkward."

Dad almost got a sigh of blood. "How did you become me?"

"Is it still me?" The mother said that she didn't recognize people when she turned her face. "I always believed in my son's advertisement. Can he do it? Can you look at it? You look at the company's CEO, how big is it? I came to the door to give the banter a New Year’s greeting. I also took so many things, and I also pleaded guilty to my son’s sins. I also offered to change the contract and endorsement fees. In fact, when I saw the advertisement in the afternoon, I felt really extraordinary.”

Dad didn't take care of her, read the newspaper himself. "Yes, how do you like it?"

Zhang Hao is also happy, "Mom, don't be old-fashioned, my dad."

"Okay, I don't care about him." The mother took Zhang Hao and sat down on the sofa. "The three million, how are you going to spend it, you said that I am learning to drive now, is it still too late?"

Dad interrupted. "It’s hard to go downstairs. What car do you drive?"

Mom yelled at him, "I will open your mouth?"

"Small, you don't listen to your mother, who can buy a car and can't buy her a car." Dad said: "You don't know, when you were young, I quarreled with your mother, your mother took you really fast. After three rounds of riding to Beihe Province, I went missing for a day. I almost got an alarm. This is still the kind of broken tricycle. She dared to cross the province. If you give him a four-wheel, she must not cross the ocean. what"

Mom is slightly annoyed, "How many years ago, you still mentioned"

Zhang Xiaoxiao said: "Mom, do you still have this case?"

"What do you know." The mother said: "At the time, your dad mad at me, I took you on a tricycle, and I don't care. I rode in one direction, and I finally lost. A look of eyelids scared me, a big sign said - Beihe Province welcomes you and I don't want to ride so far, and quickly take you back to ride, when I get home, my legs are riding off."

Dad added: "I still give my child a cold."

"It's not about you." Mom glanced at him.

The old couple squashed again.

Zhang Yi is happy, listening to it.

Here, the family is "happy and happy". On the Internet, the turmoil of "Zhang Yu’s brains and advertisements" has not yet passed, it is a time of intense.

On Weibo.

"Come back?"

"The TV has also broadcast the brain."

"I am tired, I am Zhang, you spared me. Is this the first advertisement today?"

"I used to look at Mr. Zhang’s Peking University lecture video. I was happy when I saw him. I was looking forward to it. But now I can see Zhang and the advertisement, I can’t look straight.”

"Advertising is too frustrating"

"Yeah, I have never seen such a setback"

"The brain gold company is also very courageous. Do they dare to use this kind of advertisement given by Teacher Zhang?"

There are people in the public, and there are also people in the advertising industry who have come out to question the "low quality" and "low quality" of this advertisement. Even some people in the advertising industry have spoken, saying that such advertisements cannot be called advertisements, too garbage. It simply does not comply with the law of advertising.

In the last sentence, the industry insiders said: "Even if the idiots will not buy the products for this kind of junk advertising."

"Yes."

"The fool just buys"

Many people have responded.

Then, a news came out.

Then everyone is shocked.

This is a website news media broke, they have just done preliminary market statistics, and interviewed the brain gold company's headquarters in Beijing, "one into the brain gold company's office area, our reporter was scared by the scene Stayed, more than a dozen telephones on the desk kept ringing, the employees were all busy calling and adding orders. When they were busy, even the company leaders came over to help arrange the wiring. We interviewed the company’s chairman Wu. Mo, Wu took our reporter to the office and took out a record of today's sales and orders. Brain gold today, one day, less than one day of sales, turned out to be the total sales volume of brain gold for a whole quarter last year. There is no statistics, but according to Wu Mo and related people, the sales of brain gold are at least a hundred times higher than the one that may be counted. This figure is even bigger."

"Oh my God"

"A hundred times?"

"This news is amazing."

Everyone shouted, saying that they couldn’t believe it, and they couldn’t believe it.

The news also said: "Later our reporter asked Wu Zong, what caused the sudden rise of brain gold, as a relatively new product, in the most competitive moment of the health care products market in the New Year, from those Giant's old-fashioned health care products grabbed an overwhelming advantage. Wu always said a few words. He said, 'It is advertising. Under the reporter's questioning, Wu did not disclose their specific propaganda strategy. He only said that he would like to thank Teacher Zhang Wei. This advertisement planning case was formulated and supervised by Zhang Yi from beginning to end. General Wu told reporters that in addition to the excellent product quality, he chose Zhang Wei as the product image. The spokesperson and the full authority to entrust him with the development of advertising planning is the most sensible decision the company made."

After reading the news, everyone can’t accept it.

"Can't you"

"Everyone is crazy?"

“Is this kind of advertising also bought?”

The industry insider who had just bombarded the brain gold advertisement also jumped out to openly question the authenticity of brain gold sales. He felt that it was a fake.

Then, another piece of news came out.

Jinghua Times official Weibo: "Today, the reporter visited the supermarkets in Beijing to investigate the sales of health products during the holidays. The results of the survey were even unexpected. Even the big brands of health products counters were scarce and cold. The rows of goods on the shelves are neatly arranged, almost no movement, but the counters and shelves of the brain gold, when the reporter investigated the visit, there are five supermarkets whose brain gold counters are empty. There are only seven or eight boxes of products left in the supermarket's brain gold shelves. The reporter asked the sales staff. The other party's answer is that this is actually the second batch of goods sold today, and the new one from the brain gold company. The batch of goods that came in was almost sold out at night. After many people came to the supermarket, they all went straight to the counter of the brain. They were all sent to the relatives of the family for the New Year. Tomorrow is the New Year's Eve, sales. The staff told reporters that the demand for brain gold may be even bigger tomorrow, and according to sales, this growth momentum is likely to continue until the year later."

Another news media: "The birth of a sales miracle in brain gold"

The fourth media: "After today, the highly competitive health care products market will have a place for brain gold. The reporter interviewed several companies that also sell health products. The other market analysts told reporters that they also I feel incredible, and said that the sales miracle of brain gold must have a master operation that is well versed in advertising planning, but he said that the name of the advertising company entrusted by Brain Gold is not familiar with him. He thought it would be one of the best in the industry. Only when the advertising company has this strength will it be so accurate on the health care products market. When the reporter said that the advertisement planning case was proposed by Zhang Wei, the other party was silent for a while and said, 'No wonder, it turned out to be him. Finally, he said that when the contract between Zhangye and Brain Gold expires next year, they also want to talk with Zhang Wei."

Zhang Wei’s contract does not limit repeated endorsements. He is now allowed to endorse shampoo and endorse drinks. It is ok, but only health care products can’t be done. This is definitely a contract.

Is a news fake?

It’s not always possible for so many official media to break the news.

"God, tell me this is not true"

"Ha ha ha ha ha Zhang teacher is too funny and once again successfully smashed everyone."

"The two words of Zhang Wei are miracles. How do I love Zhang Wei, so I saw him talking and seeing him doing things, I like it."

"This advertising **** is gone"

"It turns out that everyone is swearing in the brain, and it’s so bullish."

"Someone is going to be beaten and beaten and in action."

"Crazed me, teacher Zhang Wei is too capable of doing things."

"I have to say that Zhang Wei is too fierce to make an idea and get an advertisement to save a company."

"At the end of the dust, I finally got the name of Teacher Zhang Wei? Brain-destroyed advertising? Can an advertisement that makes a person's sales smash a hundred times if it is still called a brain-removing advertisement? What kind of advertisement is not brain-destroy? What is the madness of advertising? It’s not a movie. What is the use of the picture? What is the use of the song? The purpose of the advertisement is to make people buy the product. Teacher Zhang has already given a lesson to all the people in the advertising industry. Today he has once again created a history of advertising marketing."

The so-called advertising industry insiders have been misfiring, and there is no courage to show up, I do not know whether it is under the line or silently watching behind the computer.

Subsequently, I don’t know who broke the news. A spokesperson about the brain gold company’s endorsement to Zhang Wei was dug up by the insider and brightened the eyes of a person.

Zhang Yan’s endorsement of the brain gold product’s one-year endorsement fee is actually three million.

As a master who is going to the third line but still a four-line artist, the advertising endorsement fee is simply against the sky. This is your mother’s endorsement amount.

"Wow"

"Scared"

"How could it be so high?"

"This is too imaginary? Four-line artists take the endorsement fee of a star?"

"Is it outrageous? Is the news reliable?"

"Reliable, I also heard from my friends, three million, and only one year."

"fierce"

Many people marveled again and again

A few friends of Zhang Wei also praised on Weibo.

Yao Jiancai: "Haha, congratulations to my younger brother, I am promoted to the front line."

Su Na: "The price of the endorsement of the four lines, the teacher Zhang Yi is the first person in the industry, the people of Peking University sent a congratulatory message."

People who don't understand will also see a lot of fun. In fact, people who really understand it are very clear. This endorsement fee is not really an endorsement fee, but an advertising planning fee. Brain Gold Company is here to give Zhang Wei. The popular popularity was deliberately written into the endorsement fee. In fact, with the popularity of Zhang Wei, he endorsed a product that gave him 800,000 a year. The remaining so-called endorsement fees are all Zhang’s advertisement. The value is not to say that Zhang Wei’s endorsement fee really catches up with the first-line star, but Zhang’s brain and skill, beyond this level.

Is three million expensive?

It looks expensive, you can think about it, but it’s not at all

That’s a hundred times of sales before. If I knew that Zhang’s advertisement was so powerful, the bigger health care advertising company, 5 million estimates were also given.

The Internet is boiling, some people are still embarrassed, some people have begun to see this advertisement with an objective eye, and many people who hold Zhang Hao to the sky

What is the shackle of the world?

What Zhang Yi is in the world, I have it.

Many people still feel junk even if they still don't like the advertisement of brain gold. But when they mention Zhang Hao, they have to say "great", no matter what people's achievements and achievements are clearly in front of their eyes, sales, this Is the best to speak out, other things are useless

tonight.

Many advertising companies have worked overtime, and they work overtime on the first day of the 30th year. This is really rare in the advertising industry and in the field, because they were not so busy during the New Year, and the case that was done was settled long ago. But the reason for working overtime today is precisely because of an advertisement.

some company.

In an office.

A department leader played an advertisement for brain gold on the screen. The following seven or eight advertisers and employees looked at it with big eyes. This is the tenth time they have seen.

"Talk about it, where is this advertisement?"

"Leader, this..."

"Say, don't lie."

"We really can't see it, I really don't feel good."

"Is it bad? It is not good for people to create a myth that the sales volume has increased by a hundred times. Today, everyone has to add a class. This advertisement must be thoroughly understood. The above has already been made. We must study and study and then we must understand the core of each person. After learning and mastering, our company will try this type of advertising output next year.

"I saw the brainwashing effect, and the singer was catchy, and I sent a gift to my parents, but... the advertisements for other health products are similar. Why is it that the brain is so hot? Is it a song? Is it still on the animated character of the old lady?"

How come fire?

This kind of broken advertisement should not be ah

Everyone studied for a long time, no one can understand

Simultaneously.

Other advertising companies are also about the same picture

"Let's analyze it"

"Where is the key to this advertisement? It’s weird."

"This is not in line with the law. I have never said anything about the advertising science I have studied. This advertisement is simply not based on routines. There has never been such a precedent before."

“Who is the classmate or friend who is advertising the brain gold? Call someone to ask the people inside and take the scriptures.”

"I have a friend, this is only a brain gold advertisement. He is responsible for making animated characters, but I asked, he also said that he did not know the overall core and strategy of this advertisement, and he did not know this TV. Where is the magic in the end? He said that it is not just him. All of them in the company are painting tigers according to cats. How do you explain how Zhang Hao arranges them? How do they do it, draw people and make songs, all of them are planned by Zhang Yi, others I don’t know, Zhang Hao didn’t tell them anything.”

Everyone is talking.

The leader finally fired again. He shot the table and said: "There are so many professional elites who are engaged in advertising and advertising. Even a layman who is engaged in broadcasting is not as good as saying that it is not letting people laugh at home. Continue to continue to analyze. There must be some essentials and key points in this advertisement. I don't believe that Zhang Wei really has three ways to know the advertising methods that he knows. We don't even know about these professional advertisers. If any advertising company wants to hire Zhang Wei. How do we compete with others? Ah?"

Yes, how do you fight?

Zhang Wei’s ability is indeed too changeable.

A clear glimpse - forced advertising, so that Zhang Wei has made a miracle, and now many people in the advertising industry are estimated to be as dumb as they are.

A female advertising producer said weakly, "Chen Chen, we can dig up Teacher Zhang Wei, you can ask him to be a consultant."

Then Chen always stunned and patted his legs. "Yeah, why didn't I think?"

It’s a pity that there is more than one of them. Many advertising companies are analyzing the amazing cases of brain gold, but they are all fruitless. This kind of advertisement seems to be impossible to imitate. So some people naturally move their minds to Zhang Wei’s. On the body, through a variety of personal relationships have started to act.

As a result, in the big night, Zhang Wei was drilled into the bed and was ready to go to sleep. The phone rang one by one.

Mr. Sun is very polite. "Hey, Teacher Zhang Wei, didn't bother you to rest? Oh, first, I will pay you and your parents for a year. I am the old grandson of Dahe Advertising Company. We want to invite you to our company as a consultant. You Don't worry, you won't be allowed to take a class. If you need it, you can help us with an idea. Let us analyze the advertising plan. It is better to talk about the lectures. The salary is good."

Zhang Wei is not too big, "Sun, I am a moderator."

Mr. Sun smiled bitterly. "You can be a moderator. You have created several myths in the advertising industry. Others have made you a layman. We can't. You can be more professional than those who advertise in our profession. Don't think about it. Our company has an annual salary of 1.5 million"

Zhang Wei refused: "I have been entrusted with love. In the future, I will have the opportunity to speak for me again. I can cooperate if I can, and the rest will be embarrassed."

A total of four calls are made by advertising companies.

Zhang Yi refused one by one, and they all did not get big and beautiful. People asked themselves to be trust in their affirmation and ability. Zhang Wei also had to give people face.

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