I’m Really a Superstar

In the house.

More than one o'clock in the afternoon.

After watching it for a while, Zhang Wei had already covered his quilt with satisfaction, and the snoring sounded one after another. He was calm and had his own dreams, but the outside world and the network still resounded his legend at this time. An advertisement for a public interest category that usually feels very inconspicuous, a small quit smoking advertisement that seems to have no concern or worry at all. Today, it leads a wave of overwhelming enthusiasm, which is rare in the history of the Republic. Things, caused by heated discussion and shock, is another myth of advertising

Mom is calling in the living room.

"Look?" Mom laughed.

A neighbor at the other end said: "Looked at it, your family is really giving you a face. My old man looked at the advertisement. I usually get three or four cigarettes an hour, but now I have not smoked for an hour. Xiao Cao, if my wife can quit smoking, thank you for your son."

Mom laughed: "Hey, you are a polite aunt."

Cui Aunt said: "I will give you some pine nuts at night."

"No, there is more at home." The mother was very kind.

Aunt Cui said indiscriminately: "I bought more yesterday, I have to give you some points. When I was a child, I also loved to eat small belly. Oh, my grandson just got into college, that is, the advertising profession, and I am not allowed to wait for university graduation." After that, I have to trouble your family to help find a job. Now it is hard to find a job, and employment is getting harder and harder. Xiao Yan is so famous in the advertising industry, and I want to let my grandson learn more from him. Learning, even if you learn a little bit of your son, you will not be able to stay in the advertising industry in the future."

The more my mother listened, the more beautiful she was, but she said, "Hey, what kind of skill does that kid have? Cui Aunt, come here, pick up things, how many years old neighbors have been, not so much attention, after Xiaoyan University After finishing the job, you told me that I asked my son to help him find a job, and definitely not."

Cui Aunt is busy: "Then I thank you first, Xiao Cao, don't bother?"

Mom said: "What troubles, my son is not very good, but this face is still there, you can rest assured, give it to me."

After a while, Zhang Hao’s big sister also called.

Dad said: "Sister, what about Xiaoyan?"

"Sleep, why?" asked the mother.

Da Yu said without words: "I have to say that he made advertisements and infiltrated people. I can see that I have not eaten a few meals at noon. Let Xiaoxiao find a new job, but don't be in public welfare. As I went farther and farther on the road, I smoked this hobby and almost let him give it a bit."

Mom listened to the music, "Oh, you got it, it’s not good to take a little less? Xiao Xiao is doing this advertisement, just to let the smokers of you quit smoking."

Dad said: "I think it is to plug us."

There are also praises on the Internet.

"Mr. Zhang, I hate you."

"I thought that Zhang Yigang’s collective criticism of the Peking University incident had to be silenced for a while, and I had to stop for a while. I didn’t think it was only a few days. Teacher Zhang came out again and made a fuss, ah, the last time was the war with Japan. This time, Zhang Hao and your mother pointed the gun at our poor smokers. It’s easy for us to tear the table. We must boycott Zhang Hao’s boycott of smoking cessation ads this time.

"puff"

"Same boycott"

"Hurry to withdraw the advertisement from the Beijing TV station"

"Yeah, count me, thank you, and get off the shelf. I think it is better than the advertisement of this black lung and **** violence. The New Deal is really troublesome. Why should you stop smoking before?" Why are the people responsible for the public service advertisement review smashed? Why don’t you feel that Zhang’s advertisement is more **** and violent than the previous black lung advertisement?”

"HTV's sly ad, I don't want to watch it for the second time."

"Zhang Wei is really playing a new trick for advertising."

Although there are buzzing sounds, the "squeaky" 80% is to add double quotes, not true, more of a joke, or a full affirmation of the level of Zhang Wei's advertising production, if Ordinary smoking cessation advertisements, smokers have seen it, and at most they do not like to watch it, they can choose to ignore it. It is obviously not a general advertisement that allows a group of smokers to collectively protest and resist smoking cessation advertisements. This shows that everyone can’t see the eyes and sees that this advertisement is really scary. It really implants fear into the smokers. If other types of advertisements are in the heart, the buzz may mean problems, but the buzz under the smoking cessation advertisements illustrates the breakthrough results of the advertisement.

Effective

This is the ultimate goal of public service advertising.

In the afternoon evening newspaper, newspapers from several places in the country reported on the Beijing-based TV station’s pioneering smoking cessation advertisement.

"A new era of public service advertising? 》

"The most scary quit smoking ad in the history of shock"

"Beijing TV Station joins hands with Zhang Wei"

"A 暧昧 cooperation between the old club and the old staff"

How does Zhang Wei’s advertising production level lead the world for several years? 》

"Historical Breakthrough of Smoking Cessation Advertising"

Zhang Wei - a darling of the advertising industry

Because public service advertising is not a mainstream news route after all, the report is not so much, but some limited reports have also aroused great concern in society, especially in the World No Tobacco Day, some newspapers and magazines also Give this news a good layout.

At eight o'clock in the evening, suddenly, a plagiarism incident appeared in online news.

The earliest news release was the homepage of a large portal's news section. The above picture was a bit similar to HTl's public service advertisement, except that the cigarette was not made up of the lungs, but the stomach, which was a stomach burning, and not a video. The public service advertisement of the form, but only a picture-type advertisement, the news pointed out that the picture was hung on a smoke-free day promotion page by a Dutch television media. Apart from some morphological differences, its core element is obviously copying the Republic. HTl's smoking cessation advertisement

Netizens are not good.

"This is obviously plagiarized."

"The Dutch TV station must have seen Zhang Wei’s work."

"It should be considered as a reference."

"Like a fart, it's all copied."

"Call them."

"Beijing TV station, foreigners copy their creativity"

"For the first time, the first time there was a public service advertisement for foreigners who copied it. It used to be the advanced advertising knowledge of the Republic of the Republic to learn from the advertising industry."

"Although I am not happy with the plagiarism, I have to say that Zhang Wei really gave the Chinese people a sigh of relief. The foreigners have come to study, and they have all been attracted. This is exactly the advertising level of our Republic. It is no longer The backwardness of the world"

"Speaking of it, it’s still awesome."

"Yeah, there are some people who are arrogant and arrogant, but you have to look at it. At the crucial moment, you still have to rely on Teacher Zhang to save the field. Or Teacher Zhang can give the Republic a posture. Although I know that Teacher Zhang has this way. Disadvantages, such as personality, such as temper, but then what, no one is perfect, and genius is called genius, because they are different from ordinary people."

"Forever, I am very good at Teacher Zhang."

"Yes, no matter how others evaluate you, how to say you, in my eyes, you are the pride of the Republic."

At this time, there is a microblogging certification that a sociologist's expert scholars stood up and said a paragraph. He said meagerly: "A few days ago, although I was in a big event, I criticized Zhang Wei and felt that he had this. That kind of problem, but I have to say that after watching this smoking cessation advertisement, I still admire Zhang Wei. I am not professionally engaged in advertising research, but even so, I can see how valuable this advertisement is. I know how good it is, I am not right, this time the advertisement, I have to give Zhang Wei a compliment."

This time, Zhang Wei’s works no longer have a large-scale controversy as before. Everyone has a very consistent tone. The whole society is almost all positive, because this is a public service advertisement, and Zhang Wei’s CCTV from his earth. Public service advertisements do not have any flaws. They are perfect. Just like some netizens have said that even if the specific elements of smoking cessation are abandoned, the advertisement is an art, and it is an advertising art that can be viewed from many angles.

This night.

Several advertising companies in the country or people in the advertising departments of the relevant TV stations have worked overtime.

Everyone sat there over and over again and looked at the HTl set of smoking cessation advertisements according to the requirements of the leaders. Ten times, fifteen times, twenty times, tirelessly

"Amazing"

"This music is just right."

"The finishing touch is the breathing sound. I really don't know how Zhang Wei thought. You try to silence the breathing. If this is missing, this advertisement is not so strong."

"Yes, the first time I saw it was scary. I thought that this advertisement won in the idea of ​​the cigarette that made up the lungs. I saw it a dozen times and found that it was not so simple. From the beginning, it was meaningless and excessive. Pave the way, to the music, to the sound, to the light, are too elaborate, every step is the most exquisite advertising art, Zhang Zhang... Really you really know that he is a professional broadcaster?"

"Oh, people are more than people."

"Netherlands TV stations have copied Zhang Wei’s advertisements. This is a wonderful thing. It hasn’t happened in history yet? The Dutch responded really fast.”

"They still have a vision and know the value of this ad."

analysis

the study

Reanalysis

Some advertising companies do not accept public service advertisements and never accept such advertisement cases, but they are still in a meeting to discuss and study the details and related core elements on the screen. They are not going to enter the public interest, but Advertising production is the same. Just like the previous study of Zhang Wei’s brain gold advertisement, this style is not necessarily used, and it does not have to be imitated. But you must know where it is successful and you must know that it attracts What is the core element of human beings, absorption, and learning, in order to increase their own level in order to cope with the advertising industry that is increasingly caught in the bottleneck. If you don't improve, you can only be eliminated.

Zhang Wei’s several advertisements undoubtedly opened a new door for the Republic’s advertising industry.