I’m Really a Superstar
Chapter 637: [Pull advertising sponsorship! 】
the next day.
in the morning.
"Zhang Ye, get up." Chen Chen pushed him.
Zhang Ye turned around in a daze, "Don't make trouble."
Chenchen pushed hard, "Zhang Ye, get up, Zhang Ye, get up."
Chenchen, an artificial small alarm, is more effective than any alarm clock. Zhang Ye was so dangling that he could only get out of bed with a yawn, without washing his face, so he went out to buy breakfast for Chenchen.
Stall early outside the community.
Many people are sitting at the open-air table for breakfast.
"Yo, Xiao Zhang."
"Ms. Zhang is awake?"
"Morning, Teacher Zhang."
"Brother Zhang, eat breakfast?"
The old neighbors and the early stall owner greeted Zhang Ye as they were used to.
There are a few people who can't live in this neighborhood or pass by here for the first time to eat breakfast. Obviously, they don't know anything. When they saw Zhang Ye strolling over with shameless face and eyes, they almost got scared to pee. A dumbfounded, I'm stunned, isn't this Zhang Ye who can meet a second-tier star after eating early? Their first reaction is that they read it wrong. How can they ever see a second-tier celebrity going out so sloppyly and who has ever seen such a big-name celebrity eat breakfast on a dirty roadside every day? Is this a TV series or a movie? Why didn't you see the camera, the director? A few of them have everything they want.
Zhang Ye greeted the old neighbors, and then said to the boss: "Three fried dough sticks, two bowls of tofu nao, take away." Then he sat listlessly.
At this time, a reporter who had been ambushing nearby saw Zhang Ye and ran over quickly, took out a recording pen and interviewed: "Teacher Zhang, I'm from Entertainment Weekly."
Zhang Ye fought with eyelids, "Oh, hello."
The reporter said: "I heard that after you joined CCTV, the new column "The Voice of the Republic" has begun preparations, but the industry and the audience do not seem to approve of it. They have raised many questions and think that you want to subvert the draft model. It is wrong and contrary to the laws of the market."
Zhang Ye said, "Oh."
The reporter quickly said: "What do you think?"
Zhang Ye said, "I didn't look at it much."
The reporter said, "Are you confident in your new program?"
"...Make do." Zhang Ye said.
The reporter was stunned: "Ah? What is improvised? Are you not confident?"
"...Not bad." Zhang Ye said.
The reporter has been sweating for a long time. It shouldn't. It shouldn't be Zhang Ye's style. Shouldn't you be filled with righteous indignation? Shouldn't you curse two poems? Shouldn't it be the strongest response to everyone? What's wrong with you? Is this so sluggish today? This is not your style. As an entertainment reporter, facing Zhang Ye's current attitude that he has no match and no match, he is quite unaccustomed. After asking several questions, Zhang Ye didn't wake up as if he hadn't been awake, and he had no fighting spirit at all.
question?
criticism?
Zhang Ye is already numb, let alone him. As long as he is in this circle, no one can escape this. Is Zhang Yuanqi famous? Is the reputation high? Is it popular? But those who should scold her still scold her every day, and those who question her still happen every day, let alone Zhang Ye. What he is more interested in now is to quickly finish eating early, and then go to sleep before going to work.
morning.
CCTV.
As soon as Zhang Ye led Chenchen to the office area, he heard someone speak with a loud voice.
Fu Sihong: "Twenty million are used here?"
Zhang Zuo: "Uh."
Fu Sihong: "As for all to buy equipment?"
Zhang Zuo: "Director Zhang ordered it."
Zhang Ye also entered, "Brother Fu, what's wrong?"
When Fu Sihong saw Zhang Ye, he was also displeased. "Teacher Zhang, you are responsible for the production of the show, but you have to discuss such a big matter with me? Twenty million will be used to buy equipment on site, then What about the other things? How do you invite the instructor? How do you report the airfare, board, and lodging of the contestants? There are a series of other expenses, isn't it all blinded? Your decision is too reckless"
Zhang Ye said, "You left yesterday. I wanted to meet you, but I didn’t see you. So I was going to tell you as soon as I came in the morning. This money is indispensable, and it must be spent. No ambiguity, this is also the responsibility of the show to the audience."
Fu Sihong asked, "What about the funding gap?"
Zhang Ye said, "I'm about to ask President Jiang to apply for a little more."
Outside the door, Jiang Yuan's figure appeared, and he seemed to hear an ear, "What do you want to apply for?" He has the habit of walking around in the various column groups under his charge when he just went to work every day.
When Fu Sihong saw that the leader had come, he said the matter immediately.
Jiang Yuan was also shocked when he heard this, "Are you going to spend all 20 million to buy equipment and do the scene?"
Zhang Ye nodded, "Yeah."
"Is it necessary?" Jiang Yuan couldn't understand.
Zhang Ye said: "If you want to guarantee the ratings, this is a must. This money can't be saved at all, because what we sell is the sound gimmick."
Jiang Yuan said: "We all have ordinary equipment in the station. What is the difference with the top equipment? Ordinary people can't hear it, right?"
Zhang Ye shook his head: "When the TV is broadcast, the equipment is different, and the sound quality performance and the sound performance are very different in all aspects. I did my homework on this aspect last night, so this is why the equipment is so expensive. The reason is, President Jiang, if you trust me, you will give me the part of the program. If you allocate a little more money to us, I will definitely return you a program with a rating beyond imagination."
Jiang Yuan immediately said: "You will spend 20 million like this, and it won't be enough to give you more."
Zhang Ye yelled: "Then you can't just let the horse run and not feed the horse. The station gave us the task of 00 ratings. Everyone knows that this number is difficult to complete. If you want to achieve this goal, you must It must be proportional to the investment. The investment now will be rewarded in the future, and it will definitely be a double return. But if the investment is discounted, the future ratings will definitely be discounted."
Jiang Yuan said: "Yesterday the news of the new column and the registration for the audition have been released. You should have seen it. On the Internet, everyone's evaluation is not very high. Except for your fans, there are few other people who are optimistic about this file. The response of the show and the market is not positive. I know that the show has not been produced yet, and the finished product has not yet come out. It is still uncertain how the show is, but the audience's feedback and expectations are generally a signal. I will apply for funding for you. , I am also very difficult here, this is not my sole decision."
Zhang Ye is a little unhappy. Oh, what you said was pretty good before I came here, what is the responsibility of me, what is the full support, what is the wealth of money, I really got the show out, you are the reason and the reason Up? Why is it so difficult to do something?
He knows that CCTV has its advantages, that is, its resources are large, but it also has its disadvantages, that is, the organization is relatively bloated, the concept is more traditional and solidified, always seeking stability, always afraid of taking responsibility, with this mentality, what is the bottom line? I can't come out anymore, it's all delayed
Fu Sihong asked: "How much money do you need? You first give me the bottom line."
Zhang Ye said frankly: "At least 60 million is needed."
Jiang Yuan said: "This is impossible. Even if the audience response is relatively good, it is impossible to allocate a total of 80 million production fees from the station. CCTV's total production budget for this year is only how much, you are alone. Do you want to take up so much? Unless you can sell the naming rights of the program, you first get the naming fee and special fee in advance. With the bottom line of advertising revenue, you can get the funds you want, but now singing programs are generally in a downturn. , The market is down, and in the eyes of those companies, it is not a good place for naming. Like some other singing talents with acceptable ratings, the naming fee is more than 20 million, and many others are The price of cabbage is 10 million and 15 million, and the special fee is even lower. This is the current market situation. Even if you win the title of about 20 million, it will not be enough for the money you asked for. There is a big gap."
Ten to twenty million?
Is the naming fee in this world so low?
Also, there are no good programs, variety shows continue to be sluggish, the market is shrinking, and the audience is scattered. Naturally, the naming rights cannot be sold at a price.
But what if there is a good show? What if there was a TV show that could sweep the variety show world? The naming fee cannot be measured in tens of millions. Zhang Ye believes that, no, it should be said that he clearly knows that "Good Voice" is such a palace-level program that is against the sky, so he paid the naming fee. The expectation is very high. In fact, I got the idea of this piece of fat very early.
Zhang Ye said one by one: "Mr. Jiang, what do you mean is that the income from the naming fee can be directly assigned to the column team, and I can freely control it?"
Jiang Yuan looked at him, "Your show hasn't formed yet, and the character hasn't been swiped yet, how can you pull ads?"
Fu Sihong looked at Zhang Ye like a layman, "In general TV programs, at least the team, franchisees and guests must be determined before they can be contacted by sponsors and advertisers. Now the choice of tutors has not been determined. There was just a plan. , Which company would dare to buy a title? That would be too hasty, and even if it buys a title at this time, the price is usually not very high, it is the reserve price."
Zhang Ye asked, "Is it for us?"
Jiang Yuan said: "Yes, as long as you can pull it in, I can call the naming fee and leave it to your column team for the control. However, in addition to the naming fee, other income such as special fees must be included in CCTV. Account, you can't move this, neither can I."
Zhang Ye smiled, "Okay."
This is what he wants.
Are you not strong? Then I will find a way
Zhang Ye feels that this is the time for his own eloquence. How much money he can bring depends on his mouth. If he wants to truly restore and complete the classic column "Good Voice" in his world, the production cost must be Can't be bad, otherwise it's better not to do
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