I’m Really a Superstar

Chapter 657: [Advertising that cannot be sold]

Countdown to the broadcast: There are still twenty days from the "Good Voice of the Republic".

In the morning, the unit was sitting in his office and calculating the time. It was still rich, and all aspects were also prepared. Eight days away, the other is generally not wasting any time, everything is planned, the stage is finished, the city's sea elections are basically finished, the players rehearsing, the mentor is singing, the employees learn to operate the new equipment, everything is in order, say now The slowest progress is probably the piece of advertising.

Hey.

Knock outside the door.

"Come in." Zhang Hao looked up.

Xiao Wang pushed the door in. "Zhang Dao, people are here."

Zhang Wei said good, and got up and greeted him.

There are four people coming in, there are men and women, there are more than 30, there are more than forty, one is a suit or a professional costume, all representatives or responsible persons of various advertisers, to discuss the special fee Things, because there was no discussion before, so Zhang Hao agreed to them together and wanted to talk again.

"Mr. Zhang, I met again."

"Mr. Li, please."

"Hello teacher Zhang."

"General Xu, please sit down."

Zhang Wei asked the four of them to sit down and let Xiao Wang pour them a glass of water, and then they said to them: "The show has been counted down, there are still 20 days to broadcast, the recording must be some days ahead, so there is not much to see. Days, please also consider it."

The women of the plum soy milk company said: "The price you paid is too expensive."

Zhang Hao shook his head. "To tell the truth, we really didn't have much to offer, a special fee of 3 million. Compared to the brain gold group's one hundred million title fee, there is really no comparison. If you follow the usual title fee and special offer, In terms of the proportion of fees, in fact, we don’t have a special advertisement for 5 million, but according to the market situation, we deliberately took a step back and have already reduced it by a little while on the original basis, and our program gives everyone an advertisement. The location and the number of repetitions are second only to the title advertisements. For example, the lines that are hosted each time, such as the lines after the advertisements in the middle of the program and the special broadcast instructions at the end of the program, are in good position."

The middle-aged man at the Red and Blue Pharmaceuticals said: "The one million yuan title fee is actually unreasonable. It is too much in the industry. The bubble and water are too big. I will say a little bit, Teacher Zhang, the same in the industry. In the singing category, the title fee for a program is more than 2,000 million, a special fee, up to one million, and some programs even get seven or eight hundred thousand. You have an opening here. Three million, and one penny can't make a counteroffer. We can't accept it. My bottom line is 1.5 million."

Zhang Wei looked at him. "If you want to compare us with other programs, then it is OK. We have to come to Grandma Zhang Xia. Can you come to other programs? We have Chen Guangfan Wenli couples joining, do other programs have?" We have Tianzhang Zhangyuanqi sitting in the town, other programs? Say these are not for the sake of showing anything, I want to say that we spend a lot of money to invite four big-name instructors, we also have cost pressure, these four teachers can bring huge programs The promotional effect and ratings, so the advertising effect will be better, and we will be higher than the advertising fees of other programs."

Another person in charge of the dairy industry said: "It is because of this that we are relieved and put the price up. Teacher Zhang, I will also pay you a bottom, no matter how much other companies give us, we'll嘻 Dairy, the maximum can be 1.8 million, the contract I have prepared, you have to think, we can sign the contract now."

Zhang Wei waved: "No."

The women of Meizi Soymilk Company said: "Mr. Zhang, I heard that the special amount of your program has also been sold out. If you bite three million points, it will be difficult to sell, and finally you The waste of resources and the loss."

The person in charge of the dairy industry answered: "If it is three million, we must not buy it. No other company has this strength or desire to win the first special advertisement. They buy at most. A second-class third-class small advertisement, a few first-class advertisements are vacant. Isn’t this a waste? If it falls below two million, your program can immediately record a large amount of advertising fees, but you have to stick to it. With three million unreasonable prices, it is very difficult for us to talk about it. In the end, the first-class special advertisements in the first-class special advertisements are equal to nearly 10 million without any reason. Why bother?"

Other advertisers also mean this. They are waiting, waiting for the "Good Voice" column group to be unsettled, waiting for them to lower the price themselves, otherwise the program will not be broadcast for many days, when the advertisement wants to sell and not sell. Going out, the biggest loss is them.

However, Zhang Wei does not look at it this way. The words of this group of people seem to be quite right. In fact, they are all nonsense. "I am still saying that, at least three million, our production costs are there."

The head of the dairy industry, Emei said: "Returning 10,000 steps, "Good Voice" has not yet aired. No one knows how the ratings are, and it seems that everyone is not very optimistic about the evaluation of the public and the media. We buy advertising is also risky, we also have costs."

"Mr. Zhang, two million, I will take another step."

"Well, up to two million, I talked to the company and should be able to accept it."

The two people who had never said anything at the moment opened their mouths.

In fact, before they came, they also communicated and talked about each other. They have already thought about how to say it. Zhang Wei is actually right. "Good Voice" is the first variety show in the industry to produce hundreds of millions of dollars. It also has heavyweight tutors such as Zhang Yuanqi and Chen Guang. It can be said that it is a big squad that has never been seen before, even if there is Many people and industry insiders are not optimistic, but they are still willing to buy advertisements for "Good Voices". For this reason, they can even accept an amount equal to one million more than the average price in the line. Two million is their bottom line. But if they want to accept three times the price of the industry, they can't accept it.

All four looked at Zhang Wei and waited for him to regress.

Zhang Wei also looked at them, picked up the phone on the table and hit the office area outside. "Hey, Xiao Wang, come to my office, right, now."

Hey.

Xiao Wang first knocked on the door and then pushed the door in. "Zhang Dao."

Zhang Wei said directly: "Help me send a few friends."

Four people stunned, give away?

Xiao Wang, look at the four people: "Several, please here."

One person said: "I advise you to consider it again."

Another humanity: "Three million, no one will buy"

Zhang Weidao: "Please come back, our advertisements are all clearly priced, even if no one buys, we are also the price."

"let it go."

"Farewell"

"Farewell"

When the four people walked, they all took the igniting gas. The heart said that you are too arrogant. Such a broken program, maybe the final ratings are not even for the 2006 store. Why do you have to pay a special fee of three million? Silly - forced to buy, you just wait for the ads to fall into your hands, then you are losing money.

As soon as they left, Zhang Wei called Zhang Zuo and Haqi Qi, and now they are responsible for more than half of the things they are responsible for, and the time of the two has also been freed.

"Zhang Dao, are you looking for us?" asked Zhang Zuo.

Haqi Qi blinked. "I see the advertisers just gone? How many more advertising fees do we have?"

Zhang Xiao smiled and said: "No, I didn't talk about it. They couldn't accept the price of the first special fee. They didn't look at the second-class third-class advertisement."

Haqi Qi said: "Don't we cut the price? Or three million?"

Zhang Wei asked, "Why is the price cut?"

Haqiqi: "..."

Zhang Wei said: "In the future, the advertising contract, you help me to share it, and then there are advertisers to talk about advertising, you talk to them, the first special price is three million, a penny can not be less Just follow this and you can't talk about it." He is now bothered by these advertisers, too lazy to grind with them, and he will give Zhang Zuo and Haqiqi all the things.

Haqi Qiqi said: "If you do not cut the price, it may be difficult to understand with my understanding. After all, the advertising price in the industry... If not sold, our loss..."

Zhang Weidao: "I don't want to sell advertisements, nor do I not cut prices, but I can't drop them. This first-class special offer has already been sold before, and there is also the title of billion yuan in brain gold. If we cut prices, If the advertising fees for other companies are particularly low, what do you think of the company that bought the advertisement before? What do you think of the brain gold group that supports our brains when we don’t have the most financial difficulties? Let’s give us a slap in the snow, let’s take advantage of others. ?"

Zhang nodded. "This is true."

Haqiqi sighed, "If the advertisement is empty, the loss inside..."

Zhang Weidao: "At most, there are only two advertisements. What is this? And I tell you that the loss will not be ours. The four companies will definitely regret it later, but ah, this is all afterward. It is."

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