I'm the owner of the Lakers

"By the way, since Google's current market share has exceeded half, it is time to consider the issue of profitability." Xiao Yang looked at Larry Page and Sergey Brin and said.

"Do you have any good ideas?" In fact, Xiao Yang has already considered how Google should make a profit, but he wants to see what the two think.

Sergey Brin and Larry Page just looked at each other, and then shook their heads at Xiao Yang, they hadn't thought about it at all, they were just focusing on technical optimization.

And unlike history, Google has a large number of financial support from Xiao Yang at the beginning, do not worry about the problem of money, they naturally will not take the initiative to think about profit.

"You guys, I don't know that under the care, Google will eventually reach the stage of self-sufficiency, and you can't always rely on external capital input." Xiao Yang shook his head with a smile.

"You know, if a company can have its own profit point before financing and going public, the valuation will rise significantly." Xiao Yang looked at the two.

"I do have a caveat, since there are so many users of Google's search engine, why don't we try advertising?" Xiao Yang said seriously.

"Ad serving?" Larry Page first said anxiously, "Google search is because of the simple interface as a feature, if you put ads, will it make users churn." "

"I don't think so, I'm not talking about advertising that is a whole page or a big one, but targeted advertising." Xiao Yang smiled mysteriously.

"What do you mean?" The two looked at each other with question marks.

"For example, if you Google the food of Los Angeles, and then when you browse the website, you find that there are various Los Angeles restaurants in some corners of the page, and they are all close to you, do you think this user conversion rate will be very high." Xiao Yang raised his eyebrows and said.

Larry Page and Sergey Brin looked at Xiao Yang in surprise, "Of course, this is completely to deliver what users need to him, and this is not known how many times higher than those headless advertising efficiency." "

"But I haven't figured out the mechanism yet." Larry Page frowned and shook his head, looked at Sergey Brin and asked, "What about you, man, have a clue?" "

"No, but this should work." Sergei also frowned and said.

"Haha, you don't need to think about it, I've already figured out how to get it." Xiao Yang laughed.

"We can set up a website alliance, which is mainly small and medium-sized websites, and let them become the advertising platform of this alliance."

"And what can this platform do, it is very simple, let small and medium-sized websites make money, monetize their own traffic, when users open a web page casually, they will see advertisements placed by a network alliance."

Xiao Yang even pulled the whiteboard in the conference room over at this time and began to lecture towards Larry Page and Sergey Brin.

"So what is the logic of this ad, Google can preset a series of preconditions for advertisers to choose, such as the preconditions include geographical attributes, as I just said, a Los Angeles company came to us and wanted us to advertise."

"Then his prerequisite is geographical targeting, which means that his ads will be displayed on all Los Angeles IP computers, and will not appear in other cities, which is one that is aimed at advertisers, and another is aimed at users."

"Based on the user's search behavior, such as when he searches for a car, we can show him ads from car manufacturers, and we can even show more about his past searches."

Xiao Yang looked at the two with bright eyes and said with a smile.

"Or let's say someone searches for travel and then they search for Los Angeles, so can we put that user on a tourist attraction in Los Angeles?" Xiao Yang looked at the two and shrugged.

"According to the probability, the kind of advertising based on the information we put should also meet the needs of users, so users have a great possibility to click on this ad."

"As long as there are more and more members in this website alliance, it can be said that the entire network is our advertising platform, can we achieve profit through these?" After Xiao Yang finished speaking, he looked at the two people who were already stunned and smiled.

"Well, what I just said, do you think it can be achieved."

The two reacted, Sergey Brin kept nodding, "Yes, this logic is too simple, we can fully achieve it, and this website alliance can achieve common profits, I believe those small and medium-sized websites will not object to joining." "

"Boss, you are such a genius, how did you come up with it." Sergei looked at Xiao Yang with admiration.

"Haha, I also remembered it after watching too many useless ads on the Internet, and I was thinking, if these ads can be put ads for me according to my needs, maybe I will click in." Xiao Yang shrugged with a smile.

In fact, it's just that Xiao Yang just remembered, he will definitely not let Google do bidding ads like Baidu, the reputation is stinking, although it can make money, but it is too pitted users, he does not want to use Google to search one day, the first dozens are advertising websites.

"Edison was right, genius is one percent inspiration is better than ninety-nine percent sweat." Sergei spread his hands and said.

"Okay, how long do you estimate to be able to finish this." Xiao Yang smiled and waved his hand and asked.

"It won't be long, plus the commissioning time, it is estimated that it will be done within a month." Larry Page thought for a moment and replied.

"Well, the profit point has been told to you, and next year I hope you will be self-sufficient." Xiao Yang said.

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