Inherit For Three Thousand Years

The most fascinating thing about this cosmic starry sky map is the realization of time display function, calendar indication function and moon phase function in the interlaced transformation of the blue sky, Sirius and the moon.

In appearance, 38 long trapezoidal diamonds inlaid on the white gold bezel further complement the starry sky scene, and the interior is equipped with a Cal.240LUCLC automatic movement.

This is not only a watch, but also a mysterious universe.

Qin Hang's favorite colors are originally green and blue, especially blue watches.

For a large number of men, when choosing a watch, the beautiful blue is more charming and more touching than other colors.

We are bathed in the blue sky, and we are used to the blue sky above our heads. And the dazzling blue world in the watch, that touch of blue, some deep, some pure, some fresh, that small square inch, always allows us to appreciate and nostal more when we explore time. Sky blue does not happen every day, but with a blue watch, you can always have your own blue space.

Qin Hang's eyes were fascinated, he took out the men's watch from the watch box, and after careful appreciation, he put it back in the box with love, "This luxurious super The complication chronograph series watch has always been my favorite, but the price is too expensive, I can only enjoy it in the pictures. Yuyu, I like this watch very much and it cost you money."

"Cousin, you like it. Xiao Yao and I chose this pair of watches for a long time before we decided on it."

Xin Lan also admired: "It's so beautiful! I never dreamed that one day I would bring such a luxurious watch, sister, the watch you gave has fulfilled a dream of mine."

The middle-aged woman who spoke in the ears of Xin Lan’s mother before saw this pair of luxurious watches with an enviable look in her eyes, “Your daughter is really blessed. It’s hard for such a good person to wear a lantern. Look. This is the engagement. The gift I received is already worth 15 million. I will really have no worries about food and drink in the future."

"Our family Lanlan really has a better vision than mine. I'm really inferior to my children on this point. Children have their own fate when they grow up. Those of us who are parents can't control it even if we want to, and we won't worry about it in the future. "Although Xin Lan's mother was humble, she felt happy in her heart.

Xunweizhai's meals are all exquisite. At least half of the guests who visited today were the first time to taste Xunweizhai's meals, and all of them were feasting.

This time the engagement banquet has attracted so many distinguished guests, not only the Tan's family has a lot of face, but even the Xin's family also feels that it has face. In particular, the visit of the genius doctors Min Zhengliang, Lin Jinsong, Mi Qianshan and Qiu Shangsong directly improved the compelling character of today's wedding banquet.

Since today, Qin Hang's position in the eyes of his parents-in-law has undergone a drastic change, and he is no longer the transparent person before.

There is still a month before Zou Xingxing’s "Mermaid Princess" was officially released. Huaying Entertainment's publicity department has already launched an intensive publicity bombing.

As the number one film production and distribution company in China, Huaying Entertainment has now declined, but the ability of the publicity and distribution department is still very strong.

Especially with Xiao Yao's personal intervention, this time the publicity work of "The Mermaid Princess" is not only powerful, but also effective.

This time, the publicity work started from four aspects.

The first is emotional marketing.

The poster of "Mermaid Princess" at the bus station is only a piece of white paper. There are only a few big red letters on the white paper. Except for the "Mermaid Princess" written by Zou Xingxing, it is the release date. There is no other pattern. . Such a simple poster has never been seen before.

But with the words "Zou Xingxing" above, the propaganda power of this poster is enough.

The name Zou Xingxing is enough to make people interested in going into the cinema to watch movies, because Zou Xingxing is a super ip.

When it comes to action movies, many people may think of Brother Jie and Brother Long, but when it comes to comedy, everyone may think of only one Zou Xingxing. To be honest, Zou Xingxing represents the movie-watching feelings of generations spanning ages.

Of course, the emotional marketing of movies is not so low-end that "we all owe a movie ticket to Master Xing". All the marketing of "Mermaid Princess" points to what Zou Xingxing once brought to me.

For example, "The Mermaid Princess" invited Miss Mo and Chu Liuxiang, who are the same generation's memory, to sing a retro propaganda song, which is based on the consideration of awakening feelings. Including the production of three countdown videos for release, the content is also based on the classic comedy of Star Master, which are all well-known works.

In addition to using old movies to speak new words, the relevant departments of Huaying Entertainment also cooperated with Weibo to launch "A Generation of Zou Xingxing". Several major actors in the film also wrote stories about Zou Xingxing.

Not only limited to online, after negotiation, Xing Ye agreed to run a road show in 20 cities for the promotion of "Mermaid Princess". With the influence of Master Star, every visit to a city will inevitably detonate local media and movie fans. It is very rare that people of different ages are the audience of Star Master. How to awaken their enthusiasm for watching movies is the focus of marketing-not the relationship between production and watching, but the warmth and growth of each other.

The second focus is hunger marketing.

The marketing activities of "Mermaid Princess" can be traced back to the star girl's audition. From the shooting to the release, the promotion has not been interrupted.

After Huaying Entertainment announced that the release date was set on January 16th, three trailers were released immediately. Subsequently, more than 100 theme posters and countdown videos were released through various channels. "Mermaid Princess" can be said to have stoked the appetite of fans.

And, unlike ordinary movies, "Mermaid Princess" did not have any pre-watching studios before its release, including spot screenings, premiere, media, industry, and film critics, none of these. This undoubtedly puts a veil of mystery on the movie. Through these marketing methods, "Mermaid Princess" accumulates the urgent emotions of fans little by little, so as to hope that the concentrated release after the movie is released and transformed into consumption power.

In terms of channel integrated marketing, Huaying Entertainment's publicity department has also made great efforts.

The most worth mentioning is the integrated marketing methods of "Mermaid Princess" through different channels.

With the development of the mobile Internet, the majority of people buying tickets through ticketing clients have already taken up the vast majority. Channels such as Maoyan and Che Guevara in the production units have begun to show their talents since the pre-sale, including movie pushes and various movie viewing activities. , At the same time, third-party payment platforms and major banks have also launched various special offers, making great contributions to the box office of "Mermaid Princess".

The intensity of offline promotion is no less than that of online promotion. Whether it is publicity advertisements at bus stations, subway stations or airports, or various film ticket delivery activities carried out by joint offline businesses, they have played a role in the promotion of "Mermaid Princess". Very effective promotion.

It can be said that as long as it is a crowded public place, you can basically find "Mermaid Princess".

In addition, in order to cater to the tastes of young people, through a series of activities such as Zou Xingxing walking into station A, "Mermaid Princess" also launched a wave of enthusiasm for the second creation of "Mermaid Princess" through the promotion of these fan works , "Mermaid Princess" became the first topic with more than 1.2 billion views, and among the fans of the Weibo Mermaid Princess account, the post-95s and post-90s fans accounted for 38.09% and 34.48%, respectively.

Through these marketing methods, "Mermaid Princess" successfully attracted the attention of the main movie-watching groups born in the 90s and 95s.

Content marketing cannot be ignored either.

Going back to the basics, no matter how clever the marketing methods are, if the quality of the film itself is not good enough, the audience will definitely feel that they have been cheated, and the result will only be cursed.

As a comedy, "Mermaid Princess" not only has the ecstasy of Zou's nonsensical humor, but also implies deep thinking about humanities and environmental protection issues. It has an alarming fable style and is thought-provoking.

Huaying Entertainment has placed a big bet on this movie, and the 1.5 billion box office guarantee is extremely risky.

Once the box office of this movie does not meet expectations, Huaying Entertainment is likely to fail. The film and television series produced in the past few years have hit the street continuously, and China Film Entertainment has been unable to withstand such a storm.

For Huaying Entertainment, although the announcement of "Mermaid Princess" this time is not a matter of life or death, it is not far off. Squeezed to the limit.

The day finally arrived on January 16, and "Mermaid Princess" was officially released.

How was the box office on day 1? Not only the entire staff of Huaying Entertainment is paying attention, but also the national media.

Although Xiao Yao has absolute confidence in the box office of this movie, he still came to the company early in the morning and wanted to see the box office of this movie as soon as possible.

Xiao Yao has a bottom in his heart, and also has the blessing of Fu Zhuan, so he can still sit on the Diaoyutai in the office, but Jin Haidong, the CEO of Huaying Entertainment, is not as confident as him.

After Jin Haidong came to the company, he did not return to his office, but worked with the staff to count the box office.

The box office statistics of all cooperating units are together, and the total number is 310 million!

After seeing this number, Jin Haidong couldn't believe it. His first thought was to suspect that the statistics were wrong.

The staff did the statistics again, and the figure obtained was the same as before, which was 310 million.

Although Jin Haidong is a calm and steady person, he couldn't help feeling ecstatic after seeing this number.

He also optimistically estimated the first day's box office of the movie, but he only dared to guess the first day's box office of 200 million or 310 million. He hadn't even dreamed of it.

Jin Haidong picked up this first-day box office statistics report, and his right hand even trembled slightly.

This number has broken a series of records in the box office of Chinese movies, breaking 300 million on the first day. The box office of this movie is really crazy!

On the first day, the box office has exceeded the 300 million mark. He can no longer predict what the final box office of this movie will be, but he believes that even if there is an accident, the box office guarantee of at least 1.5 billion will definitely be able to break through, even 2 billion. No problem.

In order to win the film's distribution contract, the boss accepted the harsh conditions of a box office guarantee of 1.5 billion yuan. Such a bet is not a big deal. These days, Jin Haidong has been worried about it, and finally calmed down.

This good news, the first person to share is naturally the boss.

Xiao Yao knew that things had stabilized when he saw Jin Haidong walk in the door with a bright smile.

"Let me guess how much the first day's box office is? It should be over 300 million, right?" Xiao Yao guessed directly before Jin Haidong reported.

"Boss, will your goals be too high? Why are you sure that you can break 300 million in the first day?" Jin Haidong had to sigh. His young boss has a big heart.

"I have confidence in Zou Xingxing, and I also have confidence in the quality of this movie." Xiao Yao's unhurried attitude made Jin Haidong feel that his cultivation was still insufficient.

"Boss, your forecast is indeed very accurate. The box office on the first day was 310 million. This is a statistical report. Take a look."

After Xiao Yao finished the report, he looked calm on the surface, but in fact he was equally happy in his heart.

Breaking 300 million on the first day is only his optimistic estimate, and his confidence in his heart is actually not great. His forecast for the first day's box office is a minimum of 200 million and a maximum of 300 million, but the current result is higher than his highest prediction. Of course, he is satisfied with such a result and can no longer be satisfied.

It was not Jin Haidong who was most shocked to get the first-day box office numbers, but the major media.

"Mermaid Princess" broke 300 million box office on the first day, breaking a series of box office records for Chinese movies. Major media reported this shocking news from different angles.

Subsequently, "Mermaid" was like a box office harvester, breaking 1 billion in 84 hours, breaking 2 billion in 8 days, and breaking the previous Chinese film and television box office record created by "The Demon" in 10 days.

With the rapid rise in the box office, the stock price of Huaying Entertainment is also steadily rising.

This is exactly what Xiao Yao hopes to see. He believes that by the time the film is released, the value of Huaying Entertainment's stock will inevitably reach a new high.

Xiao Yao's wish is not an extravagant hope. When the movie "Mermaid Princess" was drawn, the market value of Huaying Entertainment had soared to 23.6 billion yuan, stimulated by a series of good news.

Compared with the direct benefits of the movie "Mermaid Princess", the growth of Huaying Entertainment's market value is the most important for Xiao Yao.

The final box office of the movie "Mermaid Princess" was 3.8 billion yuan. Because the final box office was too high, it was not the production company that took the most profit from this movie, but the distribution company of Huaying Entertainment.

In the distribution agreement signed by Zou Xingxing and Huaying Entertainment, the part of the box office that was less than 1.5 billion yuan, the issuance agency fee was 12%; the part of the box office that exceeded 1.5 billion yuan, Huaying Entertainment got 70% of the box office that can be divided. The star party gets the remaining 30%.