Inherited the Qianyi Group at the beginning

On December 30, the first game of the 1O1 World Championship Play-in Tournament ended.

On December 31, the second and third games ended.

On January 1, 2011, the fourth and fifth matches ended.

......

As the days passed, the competition became more and more intense, and the heat did not decrease but increased.

On the tenth day,

National TV ratings: 1.4%.

YY broadcast viewers: 130 million.

Total global viewership: 308 million.

More and more people are joining the event.

And when this piece was in full swing, Ye Xuan had already returned to Jiangdu ahead of schedule, because he had a big project to promote, taking advantage of the Spring Festival.

......

Yip's Building.

December 31

Ye Xuan returned to Jiangdu, gathered 200 technical backbones, and set up a new confidential project team.

Ye Xuan held a meeting with them.

The theme of the conference - the era of group buying!

That's right, what Ye Xuan wants to do is Meituan!

On the other side of the earth, group buying started in 2010, and in just 4 years, it has experienced a series of rollercoaster developments such as capital darling, 1000 group 700 war, malicious competition, IPO failure, capital food shortage, layoffs and station closures, intensive farming, and mobile spring, and the industry trajectory is magnificent.

In the end, only Meituan and Nuomi remained, and Meituan was listed in Hong Kong City, with a market value of more than 300 billion!

Group buying, there is another name: the local life service market.

At that time, it was hailed: after e-commerce, it was recognized as the next trillion-level market!

This is not Ye Xuan's blind boasting of the trillion-dollar market used to pit people's 'shared bicycles', but it really has trillions of value, it involves all aspects of people's lives, clothing, food, housing and transportation, as long as you want to get the service in reality, it can be reflected in the group buying.

As for YY, it's a little worse than group buying.

"Group buy!"

"Trillion-dollar market?!"

The employees of the project team looked at their bosses with adoration one by one.

Worship is so devastating that you are convinced, and worship!

How many trillion-dollar markets are there?

"From today onwards, it will be up to me, together with you, to open this era - the era of group buying!"

Ye Xuan's language was full of (cadh) incendiary, which made all the employees enthusiastic, eager to work overtime to realize the project as soon as possible.

What's more, the boss's reward is too generous, 20 real money per person!

That's why the staff is very enthusiastic!

"Alright, now I'll assign a task!"

"First, the technical part is divided into two groups, one group completes YYAPP (merchant version), and one team completes YYAPP (user version). "

The reason for this request is because the time is relatively tight, and there are still 40 days before the Spring Festival.

Ye Xuan needs to complete the launch of YY before the Spring Festival.

The premise of going online is naturally to have enough merchants, otherwise you don't have any merchants, and users come in to eat fart?

Therefore, the first step is to quickly develop the merchant version of the app and quickly attract merchants to join YY, which Ye Xuan already has a plan.

The second step is to complete the development of the user version of the app, and then merge the two apps.

The third step is to launch the app.

As for why it should be completed before the Spring Festival, this involves a very awesome strategy - sinking the market!

The so-called sinking market: refers to the market in cities, counties and towns below the third tier and rural areas, which is large and scattered, and the cost of services is higher.

This is one of the main reasons for the success of Meituan in the previous life.

In the previous life, Meituan, when other group buying mainly focused on first- and second-tier cities, it mainly focused on the sinking market.

First- and second-tier cities are big markets that all group buying will focus on, with easy promotion and great competition. It is difficult to promote the sinking market, but after occupying it, it will form a moat, making it difficult for latecomers to enter.

The sinking market is a region that is very important at the national level in later generations, and is regarded by all economists as the largest increase in the Internet. And Meituan was already standing on this land before Pinduoduo and ByteDance discovered it.

Ye Xuan needs YY to draw most of the merchants in the sinking market into YY before the Spring Festival to form a moat and fight against the Thousand Regiment War that will appear in the future.

Think of the Spring Festival, a person who went out to work returned to his hometown for the New Year and had a reunion dinner.

At this time, they were surprised to find that there was a YY? group KTV, dinner, movie, and playground here?

YY is awesome!

Then there will be a feeling: 'Although my hometown is poor and backward, it is valued by big enterprises like YY Technology'.

A sense of hometown pride, and so it came.

Then there will be a strong crush on YY.

That is, a sense of identity!

If you agree with me, I will identify with you!

After the Spring Festival, when they return to work in major cities across the country, they will habitually use Meituan, and even if other group purchases appear, they will reject other group purchases because of their favorability and habits towards YY.

And then form a moat that belongs to YY!

This is Ye Xuan's scheming!

Of course, the reason why Meituan wanted to focus on the sinking market back then was because it did not have enough money (and had not yet carried out capital financing) to compete with other capital predators, so it could only go sideways, and the countryside surrounded the cities.

Unexpectedly, in the end, this sinking market became the cornerstone of its success!

Ye Xuan is naturally rich, but it is impossible for him to let go of the super-large market of the sinking market.

Moreover, to a certain extent, YY Toutiao has the gene of the sinking market, and YY Toutiao promotes Meituan, which gets twice the result with half the effort.

"Alright, that's it for the meeting. "

Ye Xuan looked at the technician: "I'll give you 16 days, according to my product diagram, complete the development of the app function of the merchant version and pass the test, do you have confidence!"

"Yes!" all employees are confident.

Because Ye Xuan gave everything, he just sent their procedures, and for these elites, the procedures were trivial matters.

Ye Xuan turned to the staff of the marketing department: "The marketing department, give you the authority, give me the opportunity to mobilize 400 salesmen from Ye's Real Estate Group for secret training, I need them to go deep into hundreds of cities and counties across the country before the Spring Festival to attract merchants to settle in YY!!"

"Yes!" shouted the marketing department.

One by one, they were in high spirits.

In Ye Xuan's description, the era of group buying is coming!

And they are the pioneers of the group buying era!

Blood boil!

。 _

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