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1996 is the year of the mobile phone industry, because mobile phones are selling crazy!

This is when 1996 is about to come to an end, all the business people in 1996 have a general comment on all industries in the world.

Indeed, 1996 was the year when the entire mobile phone industry emerged. Before 1996, the annual sales volume of the entire mobile phone industry was only about 5 million units, and the total output value of the industry was only about 10 billion US dollars.

Although this number looks very large, it is actually just a younger brother that’s all in the major industries of the whole world. Only when the scale of the entire industry exceeds the level of 50 billion US dollars can it be called a world. Mainstream hot industry.

Of course, many people have realized that the mobile phone industry will definitely become a hot industry in the future, but they did not expect that the mobile phone industry will rise so quickly.

In the two months from August to September, the three mobile phone manufacturers have sold nearly 4 million mobile phones when the prices of the three mobile phone manufacturers are added together. This data is still expanding. It is expected to wait until the end of 1996. , The number of mobile phone shipments in 1996 will break through 10 million units,

Historically, this breakthrough was brought together by Nokia and Motorola, but in this lifetime, there was one more Great-Thousand, and it was vaguely going to top the top three mobile phone manufacturers.

You should know that the entire Great-Thousand joined the mobile phone industry only two years ago. This speed has amazed everyone.

Naturally, the larger media will not let go of this important trend. The famous “Fortune” magazine published an article called “10 billion in two months, the rise of mobile phones is inevitable.”

The writing of this article is still very good. The article first lists the sales data of the world’s three major mobile phone manufacturers in August and September. Among them, the Great-Thousand 2 mobile phone brought the world The sales volume of 2 million copies is called Gods Vestige. The editor of the last magazine predicted that the annual sales volume of Great-Thousand 2 in 1996 is likely to break through 5 million units. At the same time, it was ranked 500th last year and joined the global top 500 list. Among the Great-Thousand Group, it is very likely that it will rush into the top 400 because of the amazing sales data brought by mobile phones.

Then the article began to analyze the factors that made Great-Thousand achieved these results.

From here, the article is somewhat unobjective. They never mention the advantages of Great-Thousand 2 in terms of quality and functionality, but first say that the economic situation of the world in 1996 was very good. Almost all the world is happening. Various economic miracles have made the money in the pockets of ordinary people in various countries fuller. This is the main factor in the rise of the mobile phone industry this year.

Furthermore, the communication between people in the world has become more urgent, because people have gradually discovered that timely communication can bring huge benefits.

For example, in the previous stock market, if you were not on the spot, once there was any change in the stock market, it might have been a few days before the trader contacted you.

But mobile phones are different. As long as a phone call, traders can immediately contact their customers, so that they can make decisions immediately and obtain huge economic benefits.

So the article finally stated that the rise of the mobile phone industry is inevitable, because more frequent communication between people is necessary. In fact, everyone needs a mobile phone, but the price of a mobile phone is too expensive, so it is difficult It’s just popular.

But Great-Thousand changed the price of mobile phones from more than US$2,000 to a price of US$1,200, which almost cut the price of mobile phones, which made the sales of mobile phones soar.

Anyway, this article has one meaning. Great-Thousand phones sell well because they sell cheaply, and there is no other reason.

I don’t know if others agree or not, but Motorola agrees very much. They never think that their mobile phones are not selling well, because their mobile phones are not as good as others. After all, how could it be possible for a $3,000 mobile phone? Not as good as a $1,200 phone?

The problem is that Great-Thousand sells too cheaply. If Motorola’s mobile phone can be sold for 1,200 US dollars, no, as long as 1,500 US dollars, then the victory must belong to Motorola!

“We are going to lower the price!” Christoph declared this absolute at the meeting, gritted his teeth, and faced with this decision, the executives of the company looked at each other in blank dismay, and then one person asked “President Sir, how much do you plan to drop?”

“US$2799” Christopher said.

“A drop of 200 dollars in one breath, will the price be too big!” When the executives heard this, they immediately began to discuss spiritedly.

“Mr. President, our production cost for a Motorola STARTAC is US$2500. You drop it to US$2799 in one breath. If you exclude the profit of the dealer, we still make less than US$100 per mobile phone. This is really Too low!” Someone immediately stood up and objected.

“I will let the production department reduce costs!” Christoph said. “The production cost of US$2,500 was born because of the need to develop a large number of molds and a new production line. With the sales of STARTAC breaking through 1 million Taiwan, the corresponding cost has been diluted a lot, so now the cost of a STARTAC is only about 2300 US dollars, so our profit has not changed much.

And as long as STARTAC can sell more, then the cost will continue to drop, and finally it can be diluted to about $2,000 per unit!

“But sir, I’m afraid you still don’t know that the union has started to make noise again. They said that their STARTAC produced unprecedented results. This is their credit, so they need a salary increase, and they do it all at once. Ask for an hourly salary increase of one dollar level!” The production minister stood up and said.

“What! These bastards, they already have the best hourly wages in the United States. Even the auto industry is not as high as their wages. They actually have to pay for them!!” Christoph suddenly became angry.

“I know, but these damn workers don’t understand. I heard that they are ready to go on strike in tandem, and the entire production department, all factories, this time may be in tandem. If the strike is too big, We don’t know how long it will take to stop our production, let alone cost issues!” The production minister said with a bitter smile.

The hidden meaning of his words is that it is the only way to meet the workers’ demands and raise wages, so the production cost may rise instead of falling.

“…” Christoph, who had an extremely tough attitude just now, felt a little wilted in an instant.

Next, another executive stood up and said, “Mr. President, you must also consider our brand value and the mood of customers who have already purchased STARTAC. If they know, they have just purchased less than two If the month’s mobile phone is sold at a price cut of $200, I think you will offend everyone!” The executive’s words were the key, making Christoph mumble helplessly, “Rely , I want to lower the price, but I can’t lower it!”