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Boss Jia is really busy. After Zhu Qiushui left Yuzhang with his son, Boss Jia rushed to Shanghai to participate in the completion ceremony of Shanghai Film and Television City.

Speaking of the Shanghai Film and Television City, it can be said that Baidu Real Estate’s largest project in the history of it. It took a full six years before it was completely completed and the completion ceremony was held.

Shanghai World Studios is located in Shanghai’s Pudong New District, covering a total area of ​​60 square kilometers, which is twice the size of the later famous Hengdian World Studios, and it also occupies 4% of the entire Pudong New District.

To be reasonable, if such a huge area is left after 2000, it will never be taken down.

However, this piece of land was bought by Baidu Real Estate in 1994, and at that time Pudong New Area was so barren that it was everywhere in rural areas, and there was no sense of modernity.

So when the New District Government learned that Baidu Real Estate planned to build a large-scale film and television city to develop the local economy, they agreed with both hands and feet. The acquisition of the entire plot went smoothly.

At the same time, because the area of ​​the studio is too large, it took 6 years to complete the construction of the entire studio. Baidu Real Estate has invested more than 20 billion Renminbi in this huge project. Among.

This has made many people quite incomprehensible about the development speed of Baidu Real Estate, because the rise and development speed of Baidu Real Estate in the real estate industry is almost like the devil.

Ordinary real estate companies will take the land while constructing, then recover the funds and continue to develop the next plot.

Although many real estate companies have developed ways to sell off-plan houses, the houses have been sold as soon as the foundation is laid. At the same time, every real estate company owes banks equivalent to twice their fixed assets debt.

But even so, it will take a long time to gather funds, and the development speed is relatively normal. Only Baidu Real Estate is simply unreasonable.

First of all, after they take the land, they will immediately build a house.

Of course, this is normal. What’s abnormal is that after the house is built, they don’t seem to sell it at all, or they change to low-rent housing to help groups with housing difficulties.

Or just rent it out…

Baidu Real Estate also specially established a company called Eggshell Apartment. This company is responsible for the rental business. It directly takes the built houses from Baidu Real Estate, then invests in renovations by itself, and then acts as a middleman Lease to tenants.

Because the eggshell apartment is a zero cost to get the housing, at the same time, it also has its own decoration company, which is batched and the production line is generally unified.

Even all kinds of electrical equipment in the house are actively purchased in bulk from companies belonging to the Great-Thousand Group Army. The price is about half cheaper than the market price, so the profit margin of the eggshell apartment is amazing. , The annual net profit is said to have broken through 5 billion Renminbi.

This also allowed many apartment companies to rise up in advance.

Although Eggshell Apartments make a lot of money, they are definitely incomparable with the profits from direct selling of houses. Baidu Real Estate rarely sells real estate in its hands, so it stands to reason that companies like Baidu Real Estate had It should have gone bankrupt directly because of the rupture of capital flow.

But the problem is that Baidu Real Estate did not sell the house, not only did it not go bankrupt, but it continued to acquire land every year and expanded various projects every year.

According to incomplete statistics, Baidu Real Estate already has more than 800 construction projects across the country, and the total construction area has broken the 1 billion level, which is not just in name only, but also in reality. Real estate agency.

With such a huge business, Baidu Real Estate has not only failed to return funds from selling houses, it even has very few bank loans, and there is no private fund-raising. Even the Shanghai Stock Exchange and Shenzhen Stock Exchange actively issued invitations to list are rejected , People don’t even have the idea of ​​getting money from the market.

This has made everyone in the real estate circle very curious about the source of funds for Baidu Real Estate. After all, after all these years, Baidu Real Estate has invested at least 200 billion Renminbi in various real estate projects, but what is the money? No one knows where it came from!

Of course, this is not a secret for some very high-ranking people. After all, just look at the information in industry and commerce to know that Baidu Real Estate’s major shareholder is Jia Yapeng, and they own 90% of Baidu Real Estate’s shares.

The other 8% is owned by Li Shiyi.

It was originally 10%, but when Jia Changtian and Jia Changzhi were born, Li Shiyi gave 1% of the shares to the two children, so the company’s third and fourth largest shareholders are Jia Changtian, who is only 5 years old, and Jia Changzhi, who is only 3 years old.

Of course, these shares are represented by their guardian, Boss Jia.

Anyone who understands this will know the source of funds for Baidu Real Estate, and they know the strong background of Baidu Real Estate.

Although the biggest backstage of Boss Jia has been gone, the problem is that the current background is also incredible.

The most important thing is that the Great-Thousand Group is an enterprise that many great characters admire and even respect.

Don’t say anything else, just take the 98 billion Renminbi tax that was paid in full in 1998. The Great-Thousand is a unique good example in China. Almost imagined.

Moreover, the Great-Thousand Group is also very smart. They only touch the things they can touch, and never touch the things they can’t touch. In addition, the Great-Thousand Group has become a banner of China’s market economy. It’s more secure.

Finally, the Great-Thousand Group also knows how to deal with local relations. Various local requirements are tried to meet the requirements. Some cities want to build roads, and Great-Thousand immediately funded them.

If you want to repair the bridge, Great-Thousand will also pay on the spot.

Want to engage in various infrastructure projects, Great-Thousand also agreed without the slightest hesitation, which not only allowed the city to develop with each passing day, but also allowed many laid-off workers to get reemployment opportunities. There is nothing more in the world than this. The perfect business.

cough cough, it seems to be a bit far off. Let’s get back to the point. Although Baidu Real Estate has a large shop, Baidu Shanghai Studio City is still Baidu’s largest project in history. Little Qi attaches great importance to this and is unprecedented. Invite Boss Jia to attend the tailoring ceremony.

Of course, before the tailoring ceremony officially starts, Boss Jia still needs to understand his first time in the industry, so accompanied by Little Qi and Chen Liren who turned up without being invited, Boss Jia started Visit this huge movie city.


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