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In 1999, according to official statistics, as of now, more than 100 mobile phone manufacturers worldwide have sold more than 600 different models of mobile phones.

Of course, most of these mobile phones are made with soy sauce, but even if we only count the top ten mobile phone manufacturers, then they have released more than 106 different models of mobile phones. On average, each The home released ten different models.

This is still in the case that Ranked 3rd Great-Thousand did not release a new phone in 1999, which greatly reduced the average.

Nokia has the largest number of releases, with a total of 29 different models of mobile phones released, followed by Ericsson, with 22 models, and Motorola also released 9 models.

The mobile phones released by these mobile phone manufacturers have changed from the most primordial only the ability to make calls, to the current games, text messages, address book, music and other functions in one body, becoming a super luxurious collection of handheld electronics body.

The price also ranges from US$399 to the price of US$2,000.

This is about the fastest change in the entire mobile phone market in 1999, and that is the price of mobile phones, which has dropped wildly throughout 1999.

In just one year, the price of mobile phones was almost cut by one third.

This is not to say that the price of a certain mobile phone is continuously reduced over time after it is released.

It is the price cut of the entire mobile phone industry.

Take Nokia as an example. Their most expensive flagship phone, the 8310, launched in January, was priced at $1999. But by September, the latest flagship model Nokia A450, the initial price is only 1,499 US dollars.

In short, the price of the entire mobile phone industry has been cut at a collective level by about one third.

The result of such crazy price cuts is that the whole world has set off a wave of hot mobile phones, and various financial institutions in Europe and the United States have also launched mobile loan and other services just right, so that customers can directly access Ways of loan to buy the latest mobile phones.

In developed countries such as Europe and the United States, according to surveys, even the poor, about 10% own a mobile phone of their own, and the mobile phone ownership rate is more than 80%.

This is the result of the price reduction of mobile phones.

After all, the prices of Nokia and Motorola’s low-level models have dropped to $399, which is a level of 3200Renminbi. Even many Chinese people can afford a mobile phone like this.

In 1999, almost all mobile phone manufacturers were reducing prices, and the only mobile phone manufacturer that bucked the trend was the Great-Thousand mobile phone.

Because Great-Thousand’s mobile phones still insist on customizing their mobile phone product line according to their own generation-declining pricing strategy.

That is, each mobile phone sets the price strictly according to the algebra. First of all, Great-Thousand first released the latest model. For example, the latest model is Great-Thousand 4, and the price is definitely fixed at $999.

Then Great-Thousand 4mini, in terms of features and size, is a downgraded version of Great-Thousand 4, and the price will be $200 lower, which is $799.

Following is the previous generation Great-Thousand 3. With the release of Great-Thousand 4, the price is directly reduced to $599, and Great-Thousand 3mini will be reduced to $499.

Then Great-Thousand 2 was reduced to $399, which is the lowest price of all Great-Thousand mobile phones currently on sale. As for Great-Thousand 1, when Great-Thousand 4 was launched, Great-Thousand mobile phone was announced at the same time , Great-Thousand 1 will be permanently discontinued, and no more versions of Great-Thousand 1 mobile phones will be produced. This helps Great-Thousand mobile phones expand their boundaries. They were once sold for US$1,199. No longer produced.

But the amazing thing is that the Great-Thousand 1 mobile phone was still the champion of global mobile phone sales in the first half of 1999.

Although Great-Thousand 1 has been discontinued, there is actually a large inventory of Great-Thousand 1 phones on the market that needs to be digested.

So Great-Thousand announced a new event, which is to temporarily reduce the price of the Great-Thousand 1 mobile phone by another 100 US dollars, and only sell the price of 299 US dollars, until all the inventory of Great-Thousand 1 is sold out.

This is the world’s first mobile phone whose price has dropped to US$299, which naturally caused the madness of customers around the world. A large amount of Great-Thousand 1’s mobile phone inventory was eliminated in just three days. Some people In order to grab the right to buy a Great-Thousand 1, he even set up a full-fledged fighter at the door of the dealership.

As a result, all inventory of Great-Thousand 1 was emptied in less than a month. In this month, the total sales volume of Great-Thousand 1 reached 5 million units. With one month’s sales, Occupy the annual sales Ranking List champion for 8 months.

Until September, Nokia’s D170 broke the sales record of Great-Thousand 1 with a sales volume of 5.2 million.

However, at the same time, Great-Thousand 1 also set another record, that is, in the four years from its debut to the end of sales, the total sales reached an astonishing 37.26 million units, becoming a global not just in Name only, but also in reality, the sales volume is the emperor, leading the second place Great-Thousand 2 in sales of 20 million units.

Although it is still a question mark whether there will be mobile phones in future generations that can surpass this sales volume, but at least before 2000, there are impossible mobile phones that can surpass this sales volume.

Although Great-Thousand 1’s sales are unique, it dominates the entire 20th century.

But it cannot save the entire Great-Thousand mobile phone from declining.

At the end of 1997, Great-Thousand mobile phones had reached the second place in the global mobile phone market. The total sales volume was second only to Ranked 1st Nokia, and it was still less than 1 million.

But in 1998, Great-Thousand fell to third place.

By 1999, even if there was the savior of the Great-Thousand 1, this magic machine, but the entire Great-Thousand mobile phone lost two in one go and fell to the fifth place.

It was surpassed by Samsung/Three Star mobile phones and Ericsson mobile phones that came from behind.

This made the Great-Thousand mobile phone, which was once imposing like a tiger, seeming to overturn the entire mobile phone industry, directly overturned, and became a joke in the circle.

“The former dragon slayer will eventually be swallowed by giant dragons. The Peak of Great-Thousand mobile phone has passed. It is difficult to say whether it can keep the top ten position in the world!” Many mobile phone industry practitioners Everyone judged this way.

It’s not unreasonable for them to say this. After all, Great-Thousand lost two in a row, and was killed by the newly added Samsung/Three Star mobile phones and Ericsson mobile phones. This is really amazing. There is a feeling of violent death at any time.

It is said that the chairman of Motorola and Nokia are happy to invite all the executives to dinner to celebrate the fall of Great-Thousand, a once invincible competitor.

After all, Great-Thousand has put too much pressure on them in the past few years. The sales and technological innovation of the press forward made Great-Thousand almost overturned Nokia and Motorola several when it was first created. Hegemony created by decades.

Now that the damned usurper has finally fallen, Nokia and Motorola will of course clap their hands and cheer!