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“Wang Chuanfu, let me ask you, what is the name of the best selling car in our country?” Boss Jia suddenly asked.

“Santana, naturally!” Wang Chuanfu replied not even think.

Indeed, although there are already many brands of vehicles in China, the best selling car is undoubtedly Santana.

Whether it is pushed forward ten years or five years backward, it will be this name. This is an answer that requires no thought. Even the name Santana has penetrated into the daily language of the people.

“Very well, then I would like to ask you, do you know what the name Santana means?” Boss Jia asked again.

“This is naturally…” Wang Chuanfu was stuck in the middle of his words. Although Santana is very familiar to everyone in China, Santana can be seen everywhere on both sides of the streets in China. The name Santana is already in the country. Become known to everyone!

But people only know the Santana car, but you have to ask the meaning behind the name Santana, Wang Chuanfu is really unfathomable mystery.

Isn’t Santana just Santana?

“In this way, you can call ten Chinese executives in the company and ask them if they know the meaning of the name Santana!” Boss Jia ordered again.

So Wang Chuanfu immediately picked up the phone and asked.

Well, BYD’s executives did not shame Wang Chuanfu. After he asked 10 executives, these 10 executives were the same as Wang Chuanfu. They didn’t know what Santana meant.

Later, Boss Jia asked Wang Chuanfu to call five foreigners and ask them who knew the meaning of Santana. Amazingly, no one knew the meaning behind Santana.

“Could this be a word of a word? There is no extra meaning?” Wang Chuanfu asked cautiously, but Boss Jia haha ​​smiled, and then said to the side Billy, “Mr. Billy, I think you must know Santana’s name What is it? Please answer these two questions!”

“Of course!” Bi Ruide is indeed very educated. Although he knew the answer to this question immediately, Bi Ruide did not say a word or even an extra expression. Otherwise, whatever he did, he seemed to be right. One kind of Wang Chuanfu’s injury made the other party feel embarrassed, so Bi Ruide simply said nothing.

But now that Boss Jia has asked, Bi Rui De will naturally know that everything is endless.

“Santanna, because of the word Santana, was originally the name of a valley in California in the United States. This is a place known for its wine in the world!”

“But there is another characteristic of this place, that is, a strong Colorado cyclone often blows up in the valley. The locals also call this cyclone “Santana”.”

“In 1982, Volkswagen of Germany produced a new type of car. They chose to name it after this famous whirlwind, hoping that the new car that was just put into production could have the power to sweep the world like this whirlwind.”

“By the way, Passat is actually the same, but he is not the name of a place, but the name of a monsoon. This wind steadily blows across the equator every year. It is the mildest but most stable of all monsoons! “

“So Passat is the opposite of the strong Santana Hurricane. It makes users feel that their cars have gentle, stable and long-lasting driving characteristics.” Billy De is worthy of being a giant in the automotive industry. The story is clear, and even Passat has been popularized.

You know, this is a temporary question from Boss Jia, and Bi Rui De has absolutely no probability of knowing the answer in advance. He is indeed very knowledgeable.

“It is also very interesting to say, the naming of Santana also just confirms what I said earlier that the West likes to name cars after places!” Bi Ruide added with a smile.

“so that’s how it is, I have been taught!” Wang Chuanfu said sincerely. Bi Ruide smiled nodded, and then looked at Boss Jia with some doubts. Obviously he was not very clear. What did Boss Jia say about Santana at this time! “

“Look, there is a name like Santana. Ten of the ten Chinese people don’t know the specific meaning of the name, but without a name, we Chinese people just remember it. Why do you say this? “Boss Jia asked.

“Of course, it’s because Santana is the first batch of domestic joint venture cars, and the price is also the cheapest among all high-end cars. So almost all the cars in China now are Santana, and even children can Know Santana’s appearance and name!” Wang Chuanfu said.

“This is what I want to express!” Boss Jia said generously. “Volkswagen took the name Santana, hoping to use the Santana Hurricane to express the meaning of their car, but in the end, all Chinese people know the name of Santana , But no one knows the original meaning of Santana!”

“This is the same for our cars. The name of the car may have some influence, but this influence is not big and it cannot last. What really determines car sales is word of mouth, quality, and price. , These real factors are the most important!”

“Otherwise, even if you name your car Lincoln, someone will say that Lincoln likes dentures made from teeth extracted from blacks’ mouths, which proves that this is a complete bastard, not the liberation of blacks. After that, our car was also blacked out!” Boss Jia said coldly.

Hearing Boss Jia’s story about Lincoln’s black dentures, Billie was a little surprised to lift the head. Even if many Americans didn’t know about this kind of thing, at least not much more than China knew about Hurricane Santana, even just Even Bi Rui De didn’t know it.

As a result, Boss Jia knows very well. It seems that this Jia Yapeng has a young age and has far more knowledge than himself. Could this guy become one of the top 100 richest men in the world? Now, this ability is real!

“So we don’t have to think too much about the name, choose a name we like, and then install it! The next thing to do is to let people in the world who don’t know the history of China pass our car I know, it turns out that China had the Xia, Shang, Zhou, Qin, Han, Sui, Tang, Song, Yuan, Ming and Qing dynasties in ancient times!” Boss Jia continued.

“Yes, Chairman, I understand!” Wang Chuanfu stood up excitedly, with tears even in the corner of his eyes.

Compared with the spiritual realm of Boss Jia, he is still far behind!

Even Bi Ruide couldn’t help standing up and applauding. It’s not that Bi Ruide recognizes Boss Jia’s philosophy. It’s just that if he doesn’t applaud the Boss at this time, is he waiting for his expulsion?

Now the Great-Thousand car is full of potential, and may even become the highest glory of Pilate’s life. Pilate is not like being fired at this time.


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