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“I can’t accept this plan!” Tony refused very categorically. If he agrees to this plan, it is estimated that Bill Gates will eat himself.

“Of course there is no problem! I can give you a list of affiliate members. You can choose the advertising unit according to your preferences!” 51 searchers said very readily, “But there is one thing, I still I have to tell you. That is, our 51search attaches great importance to customers like Microsoft, so our advertising experts have given such an optimal placement solution.”

“If you choose other advertising platforms, you will spend the same amount of money, but the effect is the difference between Heaven and Earth. For this, our 51search will not take any responsibility!”

“Okay, I understand!” Tony was nodded, why didn’t he know that the 51 search scheme was indeed elaborate, but it really couldn’t be used.

“Also!” The other party suddenly said, “In fact, I think that placing an order through our alliance is a step, and money will never know his enemy!”

“I need to report to the chairman!” Tony became cautious, so he called Bill Gates, reported the situation, and asked Bill Gates what he should do.

“You make your own decision!” Bill Gates replied.

“It looks like I want to carry the pot!” Tony sighed.

If Bill Gates wants to refuse, you can just order yourself directly, but in the end you say something ambiguous, you make your own decision. This shows that you want to brace oneself to place an ad on the Great-Thousand department, but you don’t want to With doubts on his back, he asked Tony to do it himself.

“Hey, excellent subordinates help the leaders to top the pot!” Tony was very self-conscious, so nodded, agreed to the proposal proposed by 51 search, and then signed the plan, 50 million US dollars of publicity All the funds were smashed in.

“This is a wise decision!” The other party praised, and then thought of something, and asked, “Yes, I still want to find you for one thing, but now you are actually asking for it, then I Just one question, is Microsoft willing to join our ad network?”

“hehe…” Tony laughed in embarrassment, did not refuse, and did not call to ask Bill Gates, but left very simply.

The 51 advertising alliance is very powerful, and soon the promotion of “Super Sun Mario”, like the previous “Warcraft III”, appeared on all platforms across the network.

Most people don’t think there is anything, but many people who know the inside story are surprised to lose their teeth. Did Great-Thousand and Microsoft shook hands?

Neither Great-Thousand nor Microsoft explained this. Anyway, one advertises and the other makes money. Everyone is a business man, so there is no need to make money.

The appeal of the Mario sequel, which was launched after five years, is still very huge. A lot of related heat has risen, and the number of people who make reservations for “Super Sun Mario” in the box game store is also increasing. .

Soon there were 1 million breakthroughs, then 200, and finally, as of August 15, there were 3 million appointments.

According to the rule that the actual sales volume is 150% of the booked sales volume, the first month sales volume of “Super Sun Mario” should be about 4.5 million copies.

Although this result cannot be compared with “Warcraft III” mention on equal terms, considering that the main battlefield of “Super Sun Mario” is the console, it is already very good to have such a huge sales volume on PC.

Microsoft executives also expressed satisfaction with this. This allowed Tony, who signed an advertising contract on behalf of Microsoft, to relax, but the battle for Microsoft is not over yet, because Microsoft suddenly discovered that many people in the store forums and comment areas are In Tucao, it is difficult to buy Microsoft Dianka.

In the era when there were no payment tools, point cards were the optimal solution for online consumption.

So in the box game store, Microsoft also chose the point card sales method to recharge the website.

Originally speaking, Microsoft’s point card sales should be no problem. After all, there are 20,000 franchisees around the world. Although a lot of them have closed down one after another, there are still 18,000 points. Once the card is placed in the stores of these franchisees, the layout is basically completed.

However, the franchisees are very reluctant to purchase goods. When Microsoft found them and asked them to sell points cards, all franchisees refused directly.

at first Microsoft thought this was because the franchisees were afraid of the cost of point cards, so they generously stated that they could sell the point cards first and then check out.

However, there is still no franchisee willing to sell dot cards. Even on August 15, the franchisees completely refused to sell dot cards. This is why the deputy secretary has no time to deal with advertising.

What is going on here?

Could it be that Great-Thousand pitted himself in secret again?

This Deputy Secretary is also considered an activist, and he immediately investigated the cause personally, and then quickly found out the truth.

The reason for the franchisee’s rejection is simple. They hate the box game online store very much, and even wish it would close down immediately.

After all, there are so many players all over the world. If you buy a game online, you won’t buy it again offline.

And the online game store is fully equipped with channel dealers, and the franchisees can’t get the slightest income. The consequence is that the franchisees who are not warm in the first place will be worse off, and their income will definitely drop dramatically.

They will be willing to cooperate with Microsoft to sell point cards, and then bet on their own way.

What’s even more fucking is that Microsoft relies on all the franchisees being pinched by themselves, all of them are their own, so the 10 yuan point card is sold to the franchisees for 10 yuan, and the franchisees earn a penny.

If you sell a game offline, there is still 20% of the income, plus various additional income, the franchise bank will be profitable.

As long as the online store of Box Games is online, it is the dead end of all franchised stores.

If all the previous backstabs by Microsoft just made the franchisees miserable, then this blade is directly stuck in the heart.

For more than ten days, Microsoft has been negotiating with franchisees, hoping to be obedient, but the meaning of franchisees is very simple, either Microsoft’s point card gives 20% of the profit, or the point card is not to them Sold in the store.

This makes Microsoft very uncomfortable. At the same time, they murmured, why don’t the franchisees of Steam Game Store rise up to rebel?

Well, Microsoft seems to have forgotten that most of the franchisees of the current Steam Game Store have been snatched away by them. The remaining 1,000 franchisees, because of the greatly reduced competitors, have also assumed the task of game transfer station , So that they can make a profit by earning tips by delivering food, so there is no objection at all.

Wait, all of this will not be planned by Great-Thousand. In order to launch the online store, all the franchisees will be actively thrown to Microsoft!

Thinking of this, Microsoft has one’s hair stand on end.

In the end, Microsoft gave the franchisees a 5% point card share with a big stick and a carrot, and then told the franchisees to either list the point card or sue them for breach of contract.

After all, in accordance with the provisions of the contract, Microsoft has the right to require franchisees to sell the specified games. If the franchisees cannot sell them, they can refund them, but Microsoft has the final say.

Finally, the franchisees were still forced to put the point cards on the shelves, but some franchisees used a lot of tricks. For example, they purchased 10,000 point cards, but only sold 100 and announced that they were out of stock and so on .

Anyway, I booked 3 million “Super Sun Mario”, and only less than 500,000 players actually paid on the first day.

But even so, Microsoft’s nightmare is not over.


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