Instant Noodles Millionaire

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“The latest issue of Fortune Magazine’s 2005 Fortune List was released. China Great-Thousand Group ranked tenth in the world’s top 500, slightly down from last year. Jia Yapeng remains the second richest person in the world and the title of the richest Chinese !” This is a report published in the media, but it has not aroused much excitement among Chinese citizens.

Because, as this report said, this result is a bit worse than last year.

In 2003, Great-Thousand was already ranked tenth in the top 500 in the world, and Boss Jia’s second richest in the world has been around for four years, and the Chinese people have long been used to it. The Great-Thousand Group and Boss Jia are rich.

He even accused Great-Thousand of not performing well this year, so that it dropped one place from last year.

But I still remember the first time Great-Thousand became the tenth of the top 500 in the world. The whole China was full of joy. Various media articles were full of fanfare. Everyone in China had a strong sense of national pride. At that time, Boss Jia had almost reached the peak of his life for more than ten years.

It’s just that Great-Thousand seems to have stagnated recently. For three consecutive years, it has been stuck in the tenth and ninth positions. It is difficult to go further and become the top five companies in the world.

In this regard, many people have published articles in the media, thinking that Great-Thousand is not enterprising and so on.

But there are also human bodies who forgave Great-Thousand, saying that Great-Thousand has done its best. The reason why Great-Thousand can’t go further is that there is a problem with the system, and then it started the well-known old routine.

Anyway, no matter what it is, public knowledge can get you into the system.

The people have their own ideas and opinions, but in the eyes of the high-level inside Great-Thousand, this is very ridiculous.

Because according to Fortune Magazine’s World Top 500, the world’s ranked 1st company is Wal-Mart, with total revenue of 287.9 ​​billion US dollars.

Of course, the executives in the lobby do not know whether this data is accurate, but Great-Thousand knows its own data, that is, Great-Thousand’s total revenue in 2005 has reached 368.2 billion U.S. dollars, surpassing Wal-Mart. Nearly 80 billion U.S. dollars in total revenue.

Of course, this data is not released at all. In fact, since 2000, Great-Thousand will no longer announce total revenue at the annual meeting. This is too easy for opponents to plot against, but it will still Give 10% of the total profit to all employees.

Some people may think that the Great-Thousand data is too exaggerated. The total revenue of 368.2 billion US dollars is almost like a fantasy story. After all, before 2000, Great-Thousand’s total revenue for a year seems to be six or seven. Around tens of billions of dollars, when will it reach the scale of 368.2 billion dollars?

This is because now is different. Great-Thousand is no longer the Great-Thousand before 2000.

First of all, many people have always thought that there is a problem with the calculation method of the world top 500. Many people said that the world top 500 should not be calculated based on the total revenue, but should be calculated based on the total profit.

Because it is unfair to many companies to calculate based on total revenue.

For example, in 51 searches for the company with the highest value in the US stock market, the company’s annual revenue is only a trifling of 98.7 billion U.S. dollars, which is not even half of Wal-Mart. It stands to reason that Wal-Mart ranks first.

But Wal-Mart, the world’s number one, is ranked fourth.

The reason for this change is mainly due to the problem of profit. Although Wal-Mart’s revenue is very high, its profit in one year is just over 10 billion U.S. dollars.

But Google’s profit has reached 28 billion U.S. dollars, which is more than twice that of Wal-Mart. For stockholders, profit is the most favorable structural point to support the stock price.

After all, there are still a large number of companies in the world that have annual revenues of hundreds of billions, but in turn, there are companies that lose tens of billions of dollars every year. You expect these companies to explode in the stock market. That is also impossible.

So why is there such a situation of huge revenue but thin profits?

It is mainly the limitation of the industry.

Wal-Mart is engaged in the retail industry. It is large in scale and sells many kinds of goods. It is normal for the annual revenue to break through 200 billion U.S. dollars, because customers need to buy so many things.

But the retail industry is notoriously low profit margins. It pays attention to small profits but quick turnover. Even if Wal-Mart comes up with various methods to increase its profits, it cannot stop the huge staff and store expenses. Wait for a series of huge fixed costs, and ultimately thin profits.

To be fair, Wal-Mart’s ability to make a profit itself is already a great thing. See how, many large domestic supermarkets, how high their annual revenues are, their losses will be fierce, and they all rely on financial means to survive. Leaving the finance, leaving the bank loan, immediately died.

So Wal-Mart’s global stalls are so big, and they are still profitable. It can only be said that the operators of Wal-Mart are too awesome!

In contrast, Google’s operating costs are much lower. At present, Google’s main costs are server costs, programmers’ costs, and some R&D costs. Apart from this is gone.

Google has almost no physical expenses such as stores, channels, transportation, etc. in traditional industries, so it’s strange that profits will be low.

But it is precisely because of this that Google’s current profit is mainly based on advertising, membership fees, etc., but these costs are only a few hundred dollars a year for a person, and revenue in a year is also impossible. Where to go.

On the contrary, if a person spends at least a few thousand dollars in a supermarket each year, Wal-Mart’s revenue will naturally increase.

Similarly, there are other companies that are also ranked in the top ten of the world’s top 500.

The top ten are Wal-Mart, British Petroleum, and General Motors. ExxonMobil, Imperial Family Shell, Daimler Chrys, Toyota, Ford, Total Petroleum, and Great-Thousand Group.

Except for Wal-Mart and Great-Thousand, all of them are oil companies or auto companies. Together, they are the entire auto industry.

There will be such a concentration in the industry, naturally because of revenue.

Even in the U.S., an average car costs about 30,000 U.S. dollars, while the annual sales of cars in the U.S. are about 18 million. This adds up to a total revenue of 560 billion U.S. dollars.

Globally, this data has doubled five times to reach a level of 2.8 trillion US dollars. Such an industry can nurture the top 10 revenue of the world, and it has become as it should be by rights. thing.

After all, as long as you just sell a five-six hundred million cars around the world, you can get a total annual revenue of more than 200 billion yuan. After all, the unit price of a car is very expensive, and you can’t count on Google’s one. The member account sells for a price of 30,000 US dollars!