Instant Noodles Millionaire

You can search for “Miao Bi Ge, the richest man in instant noodles” in 100 degrees to find the latest chapter!

Jackie Chan thought that the endorsement matter would have to grind for a while, but we didn’t expect our President Jia to act very quickly. On the second day, we brought someone over to sign with Jackie Chan, and the money was transferred directly on the third day. After arriving at the account, when he finished eating at Chen Liren’s house, President Jia began to invite Jackie Chan to shoot the commercial.

It just so happened that the entire crew had just completed all the Beijing scenes, so Jia Yapeng added another 1010000, which was counted as the crew’s one day’s cost, and directly hired the entire crew to shoot their own commercials.

Because there was just time, Jackie Chan did not refuse, and directly started shooting the commercial.

This time President Jia directly chose Jackie Chan as the endorsement, instead of continuing to shoot TV or animation for publicity, because of the particularity of the Bookworm Jr. computer learning machine.

Or to put it more simply, the price of Bookworm Jr. is very expensive. The price of 348Renminbi is still relatively expensive. Anyway, the average child can never afford this money. In fact, even before 2010, The vast majority of children in the country can’t get 348 out of it.

So Bookworm Jr. is actually for parents. It is to persuade parents to pay for it. The TV series and animations for children are not good, although the previous “Water Margin Heroes” and “4 Drive Brother” also attracted There are many adult audiences, but the number is still a small number after all.

The growth experience of adults in the 90s is destined to determine that they will not be attracted by these children’s things.

At the same time, countless successful business cases in China have proved that advertising, especially advertising that invites big-name celebrities, was the best marketing tool in the 90s.

Didn’t the Little Overlord learning machine relied on Jackie Chan’s advertisements that from 93 to 94, it achieved an amazing sales of 200010000!

We must know that the population of the country was only 12100000000 million at that time. Equivalent to one out of every 60 people bought a Little Overlord learning machine.

[PS: I found this data on Zhihu. The author himself thinks it’s a bit illusory, but it seems that this is the truth]

So President Jia decided not to take the risk, and just copied the sales myth of Little Overlord back then based on the bottle gourd, and the most critical step was naturally to invite Jackie Chan to endorse.

But when it comes to the products endorsed by Jackie Chan, it really feels like vomiting.

There has always been a legend in the arena of advertising, that is, if anyone asks Jackie Chan to endorse the product, it is often popular for a while, but in the end it will have to pay an extremely tragic price, or even cease to exist.

For example, the Fenhuang Coke that year invited Jackie Chan as the endorsement, and sold 2100000000 million bottles in one year, and then disappeared in the fifth year.

Another example is the endorsement of Bawang’s anti-offset, the founder of Bawang Group divorced, and he also made a toxic negative news about Bawang, causing the sales of Bawang shampoo to plummet.

Another example is the endorsement of Ai Duo VCD, the boss is in jail for embezzling public funds.

The most awesome is that he later spoke for China’s anti-drug ambassador, and then his son was found to be taking drugs.

The last was to endorse Little Overlord, and then Duan Yongping, the founder of Little Overlord, was fired from the company. Although Duan Yongping later created BBK, later even the two major red and green factories, OPPO and vivo, were created by Duan Yongping.

Although Duan Yongping has grown up, Little Overlord can’t die anymore.

There are too many examples of the same, so that no one will ask Jackie Chan to endorse their products anymore. Jackie Chan is almost 60 years old, and he has to make movies every year to make money. How can it be a tragic word!

So why does President Jia dare to ask Jackie Chan to endorse the product?

The reason is simple. Anyway, in our President Jia’s plan, the Bookworm Jr. computer learning machine is a one-time product. After a wave of sales, this brand is not going to continue to be used, so it doesn’t matter if it is broken later. It is for BiliBili to practice hands.

Otherwise, President Jia doesn’t care if this learning machine is called BiliBili computer typing learning machine.

Originally President Jia decided that since he wanted to copy, he had to copy them all. So President Jia wrote down all the two TV commercials of the Little Overlord learning machine he had seen in his memory.

Not to mention, after President Jia changed his head, this memory is really strong. The childhood memories that have become very vague, as long as a little memory, they all pop up, and soon these two advertisements Wrote it down.

But looking at these two advertisements, President Jia was a little worried.

The first advertisement is called “The Hope of a Child to Become the Dragon”. Our Jackie Chan first boxed at the beginning, and then appeared at home. There was a child next to him who was typing on the TV with a computer typing learning machine. At the same time he said the line “I thought I was Rely on fists to beat the world. Now in the computer age, my son wants to use Little Overlord to beat the world. The world’s parents are in love with the hope that their son will become a dragon, Little Overlord!”

To be fair, this advertisement President Jia seems to be really embarrassing. The only selling point of this advertisement is that regardless of the son or father, Jackie Chan is actually acting alone. It has a funny effect on TV.

In fact, the advertisement for this chapter is quite good. The next chapter of “Shushu Lang” basically changed the lyrics of the song “Shu Lang” to promote the lyrics of Little Overlord, and then cooperate with Jackie Chan. A picture of a group of children running with the flag held high.

President Jia just remembered it and felt shameless.

“No, after 10000 people find out that this ad is written by Jia Yapeng, then I am ashamed to throw it at my grandma’s house!” President Jia dropped the pen in his hand and felt that this kind of ad was really unworthy of him Identity, no matter how you want to make a creative advertisement.

So, after a lot of contemplation, desperate improvement, and shameless plagiarism, President Jia finally came up with 2 different ad copy.

The day before the shooting, President Jia found Jackie Chan with the ad copy. When Jackie Chan saw the first copy, a gentle smile suddenly appeared on his face. After reading the entire advertisement several times, he couldn’t help but exclaimed, “President Jia, your advertisement is really good. Where is the copy written by the advertising company? I don’t want to ask them to help me get it!”

“Haha! I wrote this myself!” Jia Yapeng laughed.

“Awesome!” Jackie Chan gave President Jia a thumbs up, expressing his admiration for President Jia’s talent.

Then Jackie Chan watched the second commercial, and his expression collapsed instantly.

“President Jia, are you sure that this ad looks like this?” Jackie Chan’s expression was a bit painful and tangled.

“Yeah!” President Jia was nodded again.

“Then this ad…”

“I wrote it too!” President Jia said proudly.

“…” Jackie Chan stopped speaking this time. This advertisement was written by one person. Why is the gap so big?