Instant Noodles Millionaire

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When the franchisees of Yu-Gi-Oh! received a request from Great-Thousand to engage in sales activities for three main products, these franchisees did show a certain degree of dissatisfaction and resistance.

However, this resistance and dissatisfaction has not gone so strong, and there are even many franchisees who are very happy about it, and they can finally reduce their prices!

Of course, franchisees do not have the great sentiment to benefit the masses, they are just frightened by the changes in the market.

Since Gongcha began to exert its strength and carried out large-scale advertising and marketing, Yu-Gi-Oh! milk tea business has been robbed a lot. After all, although each and everyone of these franchisees has undergone formal training, these franchisees do business for themselves, so they can save or save in many places.

But Gong Cha is different. Although Gong Cha is an employee working for the Boss, the place that is open and bright is absolutely open and bright. So if you put the stores of both sides together, you will immediately feel that the Gongcha store is more refined and advanced.

Because of this difference, and the large-scale advertising and marketing of Gongcha on TV, the business of Gongcha is very strong.

Coupled with the continuous increase in the number of franchisees, Yu-Gi-Oh! franchisees have not made huge profits a few months ago. Now these franchisees generally have a difficult time.

There are even a small number of Yu-Gi-Oh! franchisees whose daily profits are not enough to cover the fixed costs, and they are about to close down.

Therefore, the franchisees of Yu-Gi-Oh! generally hope that the head office can find ways to change the market environment. Now the company has finally stepped up and engaged in sales promotion. Although it is the most common method of price reduction, it is better than nothing!

After all, according to the agreement signed between them and the head office, without the approval of the head office, any franchisee is not allowed to make any changes to the price in private, otherwise it will impose a penalty of 10000000 million yen.

In fact, many franchisees already hope to lower prices to win over customers, but their suggestions have not been approved by the head office.

Now the head office has finally announced a comprehensive price cut, which makes some franchisees long relaxed.

So when the price reduction order this time was communicated, the franchisees basically did not have any fierce opposition, and they implemented it smoothly.

At the same time, it turns out that what Boss Jia said is correct. The most common method is the most effective method.

Just as before the price reduction of Iduo VCD, it immediately gained the market. When the prices of Yu-Gi-Oh!’s 3 main milk teas were reduced, the whole market was instantly drawn to the hands of Yu-Gi-Oh! Milk tea shop.

After all, for many customers, 30 yen is not a small amount. More importantly, many of them are heavy milk tea hobbyists, and they have to drink several cups of milk tea every day to give up.

If you calculate by drinking 3 cups of milk tea a day, you can save 90 yen a day, and 2700 yen a month, you can buy a half box of game cassettes.

In addition, people who are familiar with Yu-Gi-Oh! and Gongcha are all understood. The taste of the two milk teas is actually the same, especially as the 2 popular models, Wei Dao Foundation is originally carved out of a mold, no What is the big change, then everyone naturally voted with their feet to buy cheaper milk tea.

As a result, the consequences of the price reduction are quite obvious. The previous day was still overcrowded. People lined up for the tribute tea from time to time. On the second day, it became a little bit ridiculous, and the Yu-Gi-Oh! Milk tea shop started to line up instead. stand up.

Therefore, although the price has been reduced, the total daily profit of many franchisees has risen, and all franchisees have followed suit.

Yu-Gi-Oh! Happy, the Honda Ichiro of Gongcha is naturally unhappy. At first Honda Ichiro also intends to take this opportunity to just widen the brand gap. Gongcha will not reduce the price, but improve its grade through the price.

Therefore, for nearly 10 days, the tribute tea has been carried without price reduction.

But Honda Ichiro soon realized that it couldn’t work because the market was robbed too much. Even if every Gongcha store does not produce any milk tea every day, the cost of employment, rent, and maintenance of employees are fixed.

Adding up to 7000 stores in Japan, everyday all is an extremely terrifying number. Once the sales volume drops, the tribute tea as a whole has almost no profit at all, and there will be a loss.

So after ten days of persistence, the tribute tea couldn’t be carried anymore, and they began to cut prices.

At this time, some executives suggested that Honda Ichiro, there is no need to lower the price to the same level as Yu-Gi-Oh!, it should be reduced to 125 yen, so that the price can still reflect the grade of both parties.

However, Honda Ichiro did not accept this suggestion. He felt that since he wanted to reduce the price, he would take a big breath and lower the price to 110 yen, which is 10 yen cheaper than playing games, so that he can directly transfer Yu-Gi -Oh! All the customers are taken over.

Honda Ichiro also believes that it has more room to cut prices than Great-Thousand, because the profit of Gongcha is its own, but the profit of Yu-Gi-Oh! needs to be shared equally between the franchisee and Great-Thousand.

According to Jia Yapeng’s treacherous businessman nature, he will never let Great-Thousand bear the loss of profits. The profits of these losses will definitely fall on the franchisees, so once Great-Thousand exploits the franchisees too hard If the franchisee can’t make any money, then it’s time for Yu-Gi-Oh! to fall apart.

Honda Ichiro thought it was pretty beautiful, but he forgot. His theory has to have a premise, that is, the costs of both parties are indeed the same. Only in this way, as a franchise Great-Thousand, the ability to withstand loss of profit is indeed It’s lower than the direct-operated stores like Gongcha.

Since then, Gongcha finally reacted, announcing that it would also reduce the price of all its original milk tea to 110 yen a cup.

In an instant, the entire market began to reverse. Originally, customers who went to Yu-Gi-Oh every day to drink milk tea all went to tribute tea to drink milk tea. Suddenly they became Yu-Gi-Oh. -Gi-Oh! Milk tea shop.

However, Great-Thousand’s reaction was much faster than that of tribute tea. Yu-Gi-Oh! 2nd day soon announced that he would continue to subsidize. The price of each bottle of milk tea dropped to 105 yen per cup, no more, no more. It is only 5 yen cheaper than tribute tea.

Then the students voted with their feet again, and Yu-Gi-Oh! Milk tea started again.

In anger, Honda Ichiro, after hesitating for 3 days, reduced all products to 100 yen per cup.

And this time, Yu-Gi-Oh! seemed to be a little embarrassed. After hesitating for a day, Yu-Gi-Oh! also pressed the price to 100 yen for a cup, and then the price war between the two sides was to stop and let the audience It’s quite sad, if both parties keep cutting prices like this, how great it would be!

“Great-Thousand can’t last long. His franchisees cannot afford such low prices. They will definitely resist Great-Thousand!” Honda Ichiro predicted so loudly at the company’s meeting.