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Boss Jia is always in a busy state. After finishing the Harry Potter actor recruitment, Boss Jia immediately went to Japan non-stop because Nintendo’s N64 was finally on sale.

Nintendo was really miserable this time. In the year and 64 months before the N4 was released, it was basically slammed by PS in the console field.

After seeing the excellent performance of the PS console, that SB would still be willing to buy a super FC console without 3D function, which is a full time behind.

Therefore, between December 1994 and April 12, Nintendo was only able to see the sad fact that Sony’s PS consoles sold 1996 units in the global market, while Super FC only sold less than 4 units.

If N64 is not released again, Nintendo will really be kicked off the altar with one foot.

So Nintendo ended up being 5 months ahead of the original world, and successfully mass-produced the N64 console, and then impatient held a Nintendo new product launch conference on April 4, which is the day of April Fools’ Day. .

To be fair, when all reporters, media and players received this invitation, they thought that Nintendo was making a joke on April Fools’ Day, but looking at this memorable invitation, there was also a detailed address, and a complete As for the rigorous publicity product, some reporters and media are also uncertain.

Even the blunt words on these announcements are clear, and what is going to be released this time is Nintendo’s new game console.

Moreover, the invitation letter was not only sent to the media, but also crazy advertising on TV 2 weeks in advance, promoting in various fields, and using the fastest speed to let all players know that Nintendo has a new host on April 4. No. released.

This made all the players and reporters who saw the news hesitate, but it also naturally set off a wave of discussion about whether Nintendo’s new product launch conference on April 4st is a joke.

As long as there is a gimmick, an attractive place for the audience to discuss, then this promotion is undoubtedly very successful. In the end, about 60% of humanity in Japan basically know that Nintendo will be on April 4. No. We have a new product launch conference.

Since then, everyone is looking forward to bringing it on April 4, and even if the reporters were a little bit disbelieved, they could only come to the venue to wait early, but actually found a large number of Nintendo at the door. The posters and the staff, after entering the scene, found that the whole scene was quite gorgeous, with all kinds of equipment available, and on the main stage there was a mysterious item covered by golden-yellow silk.

Only then did the reporters confirm that Nintendo was not making a joke on April Fools’ Day, but was really going to hold a press conference.

Although the initial publicity of the Nintendo conference is indeed against the sky, attracting a lot of attention, but when the conference began, it returned to the original state of Nintendo, the dry narrative product, and no explosive points.

No way, who made this new product launch only the first half of the design by Boss Jia.

Now Boss Jia in the industry not only gives people the impression of being very rich, but also gives people a great influence on marketing and planning, and Great-Thousand has indeed had several lore marketing events, the most famous being the Titanic Sunken marketing plan.

Although Boss Jia himself knew very well, the Titanic relied on its own excellent quality and eventually won the global box office of more than 20100000000 million US dollars.

But other people don’t think so, especially the bosses and directors of the film companies. They firmly told reporters that although the Titanic did make better shots, it was not much better.

The reason why the Titanic was able to reap more than $23100000000 million in the box office was entirely because the marketing was done well, and the global live broadcast influence of the sinking of the Titanic was invincible, which led to the explosion of the Titanic box office, otherwise the Titanic would at best. It’s just a movie worth about $10100000000 million.

People are always reluctant to admit that others are better than themselves, and they are stronger, so everyone has proficient dumping skills, so instead of admitting that Cameron is really good at shooting, it is better to admit that other people marketing you did good.

The so-called repeated rumor becomes a fact, when the media throughout Hollywood and even the world all said in unison that this is the marketing of the Titanic, you did good, others can believe it if you don’t believe it, and the marketing of the Titanic is indeed It is very well done.

It is said that Boss Jia, who controls all of this behind him, has become famous in the marketing world. If Boss Jia’s value is not too high, I am afraid that some headhunters have come to Boss Jia with a contract with an annual salary of more than $1000000.

So, in order to ensure the success of the N64 new product launch, Nintendo’s Miyamoto Shigeru brazenly asked Boss Jia to help give a planning plan, so Boss Jia casually gave such an April Fool’s Day planning plan.

Although it is not to say how exciting it is, it is definitely a mid-to-upper level planning, and it does attract a lot of attention.

It’s a pity that Boss Jia’s plan can only last until the start of the new product launch. After that, the entire process is firmly controlled by the old stubborn hand of Yamauchi Hiroshi, who insists on following the company’s old traditions, so the entire press conference becomes instantly Get bored.

Especially when N64 lifted the veil of its own mysterious, revealing its unremarkable and ugly look compared to PS, the whole press conference began to pull its hips.

When the performance of the N64 was announced, although the reporters at the scene basically did not understand the professional performance data, there were also professionals at the scene, and they began to shake their heads after listening.

They originally thought that the N64 was released a year and a half later than the PS, so in terms of performance, they must completely beat the PS, otherwise they would eat shit this year and a half.

But unfortunately, N64 is really eating shit.

Except for anti-aliasing and part of the 3D performance that really surpasses the PS slightly, the rest of the data is actually not as good as the PS a year and a half ago, and the most outrageous is the N64 game carrier.

Everyone absolutely did not expect that Nintendo would still cling to the cassette and not let go. Obviously, both the capacity and the cost of the optical disc are far crushing the cassette, but after the N64 was finally released, it still only supports cassettes.

Although the N64 cassette uses black technology, the maximum capacity is only 64mb.

This may be an astronomical capacity for games in the FC era, but for a 3D game, this capacity is not enough for 110.

So it can be very clearly affirmed that the future games on N64 will be either small and refined games, or castrated versions of some of the game content castrated. As for the big and thick… sorry, these are not big.

However, in history, Nintendo’s N64 hardware is not without bright spots. The biggest bright spot on N64 hardware is his gamepad.

That is, Nintendo added a vibration function to the gamepad. When this function was displayed at first, it did not cause any trend. Some people ridiculed the vibration function as a kind of toy.

But when the player really uses the handle to play the game, when the player shoots, attacks, uses spell, or is attacked by the enemy, there will be waves of vibration feedback on the handle.

This gives players an amazing sense of experience, a sense of realism that can feel the vibration of the game world in reality, and this sense of reality instantly makes players completely love this handle.

Later, according to statistics, in the global sales of 64 N3 units, there are about 20010000 units, which are all related to this epoch-making vibration handle, and they are all given to Amway by this vibration handle.

It’s a pity that the N64 at this time was released half a year ahead of schedule due to a hurry. This resulted in the vibrating handle that was originally designed at the end but did not appear at all in this World. Players want to get the vibration feedback from the game in reality. , It seems that there is still a lot of time to wait.


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