Internet 2010

the next day.

At the Nanguo Convention Center, Fang Qiang arranged for Meng Xiaoqin to book a small venue in advance for communication and negotiation with the developers who came here today.

After all, there are hundreds of top developers and team members coming today. Whether it is Dream Valley Advertising or Dream Valley Cloud, the venue is far from being able to support so many people.

Lu Zhou tried the microphone on the stage, and after confirming that there was no problem, he said, "Hello everyone, I'm Lu Zhou."

The developers who were already present in the audience applauded sparsely.

"Cough cough. Today is not an official meeting, so everyone can relax a little. In this part, I mainly talk about the "Dream Creation Project" that is about to be launched by the Dream Valley advertisement. First of all, everyone here has passed the Dream Valley advertisement. Intermodal minimum required development team.

However, it is necessary to explain to you that the resources of Dream Valley advertising are relatively limited at present, how to divide the resources, and who should be selected. We have re-established new standards, so there will be some developers who cannot get the first phase of support. I hope you understand this. "

Lu Zhou pressed the homepage of the PPT, and then said, "The team that meets the standards will have a special person in charge of channel intermodal transportation and cooperation later, and we will exercise all related matters by contract.

Developers who fail to pass should not be discouraged. In the future, Dream Valley Advertising will be a huge platform and will continue to invest more resources to developers within the ecosystem. If you don't pass today, as long as you work hard, you will still have opportunities in the future.

Before we start, let's briefly talk about how intermodal transportation should be done in the field of mobile phones, and what should be done in the future. Here, we take the game as an example. "

The screen changed, and Lu Zhou took the microphone and walked to the projector.

"First of all, make it clear that the mode of intermodal transport already exists in the industry, but it is more concentrated on the PC side, and the mode of intermodal transport is more of an exclusive agency.

In this mode, the agent pays the agent fee in one time and obtains the agent operation qualification in a certain area. It has an advantage that game developers pass on the risk of operation to agents, but the disadvantage is that this model is similar to a guarantee, and once the developer estimates wrong, the loss of income will be extremely huge.

I believe everyone knows the story of Shanda Legend. That year, Chen Tianqiao won the legendary Huaxia exclusive agency for $300,000. And what was Shanda's profit in the first quarter of 2005? up to $20 million.

Of course, such good things will never happen again. To tell this story from a certain angle, we can understand it as Mr. Chen's boldness and fame. From another point of view, it is a mistake of game developers and a mistake in judging the market.

In my judgment of the future, whether in the PC and mobile phone fields, the situation we will face will become more and more complicated. For developers, we need to re-examine ourselves, we need to correctly judge the market, and we need to transform quickly when the wind changes. "

In the audience, everyone was attentive. Obviously, what Lu Zhou will talk about next is not simply the issue of connecting with the advertisements of Dream Valley, but Lu Zhou is talking about the general direction of the industry. This is tantamount to the gospel of all developers!

"Today, most of the applications in the hands of everyone here are mainly from the advertising fees provided by Dream Valley. What about the next stage? Yes, just like the exclusive agency model of PC. Unique generation will also appear in the field of mobile phones.

It is an inevitable thing. A game is produced by the developer, the distributor purchases the agency rights, and then the distributor uses the resources to carry out the agency operation. The developer earns the agency fee, and the channel dealer obtains the additional output value after the agency..."

At this time, dozens of developers in the audience raised their hands to indicate that Luzhou had a problem.

Lu Zhou naturally couldn't turn a blind eye, he said, "Speaking of this, I believe you will have questions. Let's listen to me and decide whether to ask questions after this part.

Why does it exist in necessity. The biggest reason, whether mobile games or apps, its market is still very small. Relying solely on advertising costs, developers can barely maintain operation, and even if the channel dealers are agents, it is not an easy task.

However, this situation will not last long. As long as careful friends will find a fact, mobile is unstoppable, and a new era is coming.

How will its model change? In one sentence, sales are divided into CPS.

Everyone is not a fool, and the product is good, then it is a chicken that lays eggs, and it is impossible to kill chickens just because of an agency fee. Unless that proxy money is extremely large and reasonable.

For a mobile game, the numerical stimulation is reasonable enough, and it can achieve the gold-absorbing ability of a legendary PC game. That is to say, if all of you here still rely on the advertising fees of Dream Valley Advertising, then you should wake up and transform.

Relying solely on advertising is possible, but not sustainable. Stimulating recharge consumption is exactly what you need to do.

Don't doubt me on this topic, trust me, it's coming soon. "

By the time Lu Zhou finished speaking, the audience was silent, dry stuff! Too much work! It was so dry it felt like it was stuck in the throat. And the developer who just raised his hand has no doubts at this time.

Through Luzhou's Dream Valley, they had an unprecedented experience in the form of advertising, and today, the people who built it all told them. Dream, it's time to wake up, it's still far from the goal.

"Today, Dream Valley Advertising will provide different levels of support according to different teams.

First of all, about the standard, I will briefly sort out this for you~www.readwn.com~ and then will be explained by Fang Qiang, CEO of Dream Valley Advertising.

First, the background is judged by the resumes of your company and team members. It roughly evaluates the company and product brand, revenue scale, technical strength, etc.

Second, application practicability and market, game innovation and quality. There is no need to talk about the application. First of all, it is a tool and pays attention to practical significance. The innovation of the game is mainly reflected in the uniqueness and gameplay innovation.

As for the business evaluation, data evaluation and operation evaluation of the trial operation, we will also have a complete set of solutions to give each developer an answer.

A digression is also inserted here, and there may still be misjudgments in this standard. But here, I have the final say. "

In the audience, the developers who heard Lu Zhou's words all felt the confidence and domineering of Lu Zhou's words. Dissatisfied? The points mentioned by Luzhou alone have surpassed their understanding of the qualitative nature of the product, and they cannot accept it.

Lu Zhou continued, "As for the cooperation method, we named it the 'Dream Creation Project'. The main methods are as follows.

The first type of exclusive agency, for those who meet the above criteria, Dream Valley Advertising will provide reasonable agency fees, and the developer will no longer enjoy the sales share in the future.

In the second joint operation, we will provide important recommendation and ranking resources in the banana market for free to attract traffic to the application. The split ratio varies from thirty to seven to fifty-five.

The third resource and cash investment. For some potential developer teams, we will provide a series of incubation policies and provide flexible financing methods in terms of capital and flow resources.

The future has come, please create your own dream together. OK, bye. "

At the end of Lu Zhou's speech, needles could be heard in the venue, and the silence was terrifying.