Internet 2010

At the end of June, Lu Zhou completely settled the debts of the family. During this period of time, the bib automatic program in Ali shopping mall also brought him nearly one million income.

Of this million miles, 70% are the sales of Xinlang scarf fans in May and June, while the rest is the income from the penguin scarf module that Fang Qiang added by Luzhou in early June.

Although it was a lot of trouble because of the problem with the Penguin, he also insisted on the principle that making money is a bastard, and let Fang Qiang do this function honestly.

After all, this part of the money goes directly into one's own pocket, and the company's money is of great use and cannot be misappropriated at will.

In July, Menggu Technology completed the process of spin-off of the entire subsidiary under Luzhou's instruction.

The Dream Valley advertisement includes two product lines, the Dream Valley Platform and the Banana Market.

On average in the past few months, the monthly advertising flow of the Menggu platform has reached 7 million.

Of these seven million, two million go to the banana market, which can be counted as gross profit. The other 5 million goes to the developer's application, and the share of this part belonging to the Dream Valley platform is 30%, or 1.5 million income.

That is, the total revenue of Menggu advertising in the past three months has reached 10 million.

And this 10 million is also arranged by the two subsidiaries through spin-off. Among them, the 5 million of Dream Valley's advertising is mainly handed over to the ground push of the banana market.

After entering into June, Menggu Advertising established a subsidiary company in Beijing, Shanghai, Guangzhou and Shenzhen, Menggu Promotion. Most of Menggu Promotion is composed of "sales" personnel. They are responsible for promoting the application of the banana market.

The promotion of Dream Valley is not for profit, it is only the main body of Dream Valley advertising.

By the end of June, with the continuous recruitment of Dream Valley promotion, the number of these employees has reached 400. Among them, many are students and part-time workers.

Dream Valley Promotion gives these employees a conditional basic salary of 1,000 yuan per month, which can be obtained when the minimum requirements for promotion performance are met.

That is to say, the monthly basic manpower expenditure for the promotion of Dream Valley has reached about 400,000. For each mobile phone application installation, the total cost of Dream Valley promotion is two yuan per application.

Those five million could easily support nearly two million installations in the early days. After the spin-off, Dream Valley Advertising will no longer turn over profits, and all revenue balances can be successively converted into promotion purposes, which is enough to support nearly one million monthly installations.

After all, the growth rate of smartphones in China is limited today, so the monthly promotion volume of one million is probably enough for the banana market.

They have various promotion methods, such as setting up stalls to promote, looking for cooperation with mobile phone stores, and developing tower-style offline.

In terms of stall promotion, most of these Dream Valley employees choose to find passers-by to download apps in places with high traffic, and passers-by can receive gifts for free. The total installed price of each application is 2 yuan, after deducting the cost of gifts, the rest is the promotion staff's commission.

When looking for a mobile phone store, these employees can take the banana push client to the mobile phone store and negotiate a mobile phone store, then each time an app is installed, the promoters and the mobile phone store will each get a commission of 1 yuan.

The tower-type offline promotion is solved by means of agency. For example, find a second-level agent to give each other a piece of five for each application installed, and the other party then finds a lower-level third-level agent, and each application is installed to the other party for one piece. As a result, a large number of "downline" promoters can be obtained effortlessly, and high commissions can be obtained through the hands of others.

All of these are the plans that Luzhou handed over to relevant personnel when Dream Valley was established.

As for how to implement it, it depends on the individual ability. The total number of people is 400, the initial promotion cost is 5 million yuan, and the monthly budget is nearly 3 million yuan. It is easy for someone who has the ability to get a commission of 10,000 yuan a month, and even higher is not impossible.

Lu Zhou silently came up with the current plan to promote bananas, and his intention is also obvious. Do you think gun smoke is only competing in the virtual world? No, it also exists in reality.

With Menggu promoting this model, Lu Zhou could almost foresee that imitation would come sooner or later as he played it to perfection and surprised other Chinese counterparts.

As a result of the competition to imitate, it is no exaggeration to say that startups in the same field will enter the era of big money-burning promotion. The product is no longer just right, but needs to spend a lot of money to promote the market and cultivate the market.

There will be no more gentle promotion in the PC era. With the temptation in the real world, countless people will be intertwined. It can be a subsidy, it can be a commission, and it tells you the life cycle of a product by burning up all the capital.

During the war, drivers can get high subsidies, users can eat cheap takeaways, and promoters can get high commissions.

Regarding product homogeneity and "copying", the Dream Valley promotion that Luzhou took out at this time is probably a Pandora's box.

When the market is ready, the opponent is dead, and a new product is born, then everything will return to its original shape.

He just has to push his own bananas, and WeChat pushes in the next few months. As for whether the future is flooded or not, no one can control it. After all, history has always been like this, and Lu Zhou just pushed it.

The other half of this tens of millions was handed over to the parent company and then injected into Menggu Cloud.

In the previous May, Menggu Advertising had attributed nearly half of the profits in April to about 1.5 million to the parent company, which is also the basis for Menggu Cloud to launch the "D+" operational statistics component.

During the following May and June, Menggu Cloud received another 3.5 million capital injection, and these funds were successively transformed into servers throughout China through Phaeton within these months.

Mengguyun also achieved good results in the "D+" service ~www.readwn.com~. The number of developers converted from Dream Valley advertisements reached 3,600 in the early days. With the promotion and fermentation of Penguin Bib, now Menggu Cloud has gathered nearly 10,000 developers.

Nearly half of them are the developers of Dream Valley Advertising itself, and the other half are other small and medium-sized developers.

Today, Mengguyun's monthly revenue has reached 1 million based on "D+" alone, and the computing power purchased by some developers who exceed the requirements of the package itself has also reached 500,000.

By the end of June, the number of servers added by Menggu Cloud has rapidly reached 100. There is also a considerable proportion in the middle, which is used by the "D+" service.

In the middle, the high-performance servers with up to 500G memory required by Luzhou cost more than 300,000 yuan per unit, and they also upgraded a few of them through part of the revenue of Menggu Cloud.

And the WeChat that Lu Zhou values ​​most, is also carried out as scheduled with the arrival of Cheng Xuyuan. Cheng Xuyuan pulled up a development team of ten people to fight in an office in the Science and Technology Park of Guangnan University Town.

As for Senior Brother Lu Ming, Lu Zhou did not force him to go to work, but let him work remotely after delivering a lot of documents to him. It can be said that Lu Zhou placed great expectations on Lu Ming's final result, and he could help Lu Zhou's WeChat background structure shorten the distance between theory and practice.

Everything is going on in an orderly manner, and Lu Zhou is feeling the last tranquility before the storm.

Frankly speaking, it is difficult for Lu Zhou to estimate his "gambler" psychology in his heart. He put all his money on the option of "future". He couldn't say whether he would definitely succeed, but he felt an indescribable excitement just from the anticipation in the process.

"The time is coming."