Investor That Can See The Future

Chapter 237

We returned to OTK Company.

After receiving the call, Ellie crossed over from the building next door. Kim Jae-hak picked up the coffee cup that his secretary had brought.

The hand holding the glass trembled as if the excitement had not yet subsided.

He smiled hard.

“Uh, why are you doing this? Wait a minute.”

I was surprised to see it inside, so I deliberately pretended to be calm.

“It’s okay, drink slowly.”

Kim Jae-hak, whom I saw in the military, was a person who lived with what he said.

He instructed his successors to be blunt, and he would fight back or even get angry if his senior behaved badly.

If he was the one he used to be, he would have fought to the end by holding onto the collar even if he was hit. But before, he looked like a child who was scolded by his parents.

He has always been energetic and dignified… … Does the disability even change your personality? So much has changed since I lost my leg.

After hearing what was happening inside the headquarters building, Ellie opened her mouth.

“There was no direct assault, but just locking the door and creating a threatening atmosphere constitutes a crime of intimidation or assault. Of course, once the investigation begins, it will be out of the question.”

Taegyu said.

“Considering that my cell phone was taken from me so I couldn’t record, wouldn’t the CCTV be deleted by now and the staff would have kissed me?”

In my opinion, it is highly likely.

It is not the first time that small and medium-sized franchise owners have verbally abused or assaulted drivers, secretaries, and store owners.

Even Chae Dae-ho, Chae Myung-ho’s father, was sued for swearing and abusing the franchisee while looking around the franchise. Although there was no evidence, the charges were dismissed.

He said that he was his father and his son, to see and learn from these things. The young boy is already turning yellow.

Ellie looked at me and asked.

“Isn’t it supposed to go on like this?”

Looking at his voice and expression, he seemed to be very angry. It’s cute even like this

I nodded.

“Sure.”

For now, we will deal with this issue separately… … .

Now, the stage of good problem solving is over. If you think about it, you don’t need to be obsessed with saving franchisees.

There are many ways I can help him. It can provide you with a comfortable job, or it can provide you with a suitable building so that you can play and eat with the rent.

However, even if you do that, your body will become more comfortable, but once your pride is broken, it will never be restored.

In the eyes of others, it will not be seen that you have been lucky just because you were with me in the military, and there may be gossips here and there.

If the opponent wields a sword, this side must also hold the sword and face it. All I have to do is give him a knife.

Taek-gyu crossed his arms and said.

“Is there no choice but to use that method?”

He probably knew it from the beginning. The reason he hasn’t said anything up until now must have been waiting for me to speak up first.

I told Kim Jae-hak.

“Would you like to sign an affiliate contract with me?”

“Huh? What do you mean?”

I remember the pizza I had in Silicon Valley back in the day.

“How about the first M Pizza in Korea?”

* * *

In Korea, the preference for chicken is overwhelmingly high in the restaurant menu.

However, the situation in the US is a little different.

Americans love pizza so much that a world-famous American economist said in a recently published book, ‘If you had to choose between chicken and pizza for dinner, who would choose chicken over pizza without going crazy?’ .

As such, the market is already saturated, and Dice Pizza, Pizza Hot, and Mamazon’s Pizza are building a three-way system.

M Pizza proudly presented a challenge here.

There are three main strategies. First, most processes are automated using conveyor belts and robots. We invest generously in good materials as much as we save labor costs. Lastly, it bakes one more time during delivery by an oven truck and delivers a hot pizza to the customer.

As this management strategy worked, M Pizza was praised as the most innovative and delicious pizza. In a poll conducted a while ago, it ranked first in consumer preference.

I’ve had it a few times while in Silicon Valley, and it’s definitely delicious.

M Pizza CEO Milo Freeman flew directly to Korea after receiving my call. We met after a long time and greeted each other warmly.

Originally, M Pizza was expanding its sales network to all of California, centering on Silicon Valley.

The Big One that erupted at this time was both a crisis and an opportunity. M Pizza immediately stopped selling its nearby branches. And they did relief work.

Most of the manufacturing processes at all locations of M Pizza are automated, so it can make 5 pizzas per minute, or 300 pizzas per hour.

Pizza was produced 24 hours a day, as if it was printed in a factory, and the oven truck delivered the pizza to shelters and relief centers.

Pizza is America’s soul food.

The refugees who were able to taste the warm pizza in difficult circumstances were able to enjoy a moment of happiness.

Although it suffered a huge loss at the time, it played a big role in enhancing the brand image of M Pizza.

Like most Silicon Valley companies, M Pizza had to move its headquarters to another location. The new location is Chicago, a megalopolis located in northeastern Illinois.

After moving the headquarters, Milo quickly expanded its stores across the United States. We have prepared enough funds for this, and we are currently aggressively marketing, such as opening a branch in New York.

I heard that the co-founder, Max, was running around the store in a frenzy.

Milo asked me.

“Are you planning to launch M Pizza in Korea?”

“That’s right.”

I told you about the reason why I suddenly made this decision.

Milo nodded his head.

“Nevertheless, MCK Group has been inquiring about entering Korea several times. The president of the company even came to the headquarters in person.”

We were surprised by that.

“Ok?”

I could barely understand the situation.

Each country has different tastes and different eating patterns.

For example, KFC mainly sells chicken and burgers in Korea, but sells rice or porridge together in China. McDonald’s Bulgogi Burger and Dice Pizza’s Bulgogi Pizza are new menu items for the Korean market.

In addition, store interiors and food taste, as well as food material procurement and distribution, must be thoroughly managed.

Therefore, there are many cases of entering the market by establishing a joint venture with a company that knows the local market well and already has a distribution network.

For example, Starbucks, the world’s largest coffee shop, established a joint venture with Shinsegi Group in Korea, Tata Group in India, and Armrest in Eastern Europe.

The same goes for Baskin Robbins 31, Dunkin Donuts, and Shake Shack.

M Pizza is currently the hottest pizza franchise in the United States, and other brands have unique technology that cannot be easily imitated.

As long as it is imported into Korea, success is guaranteed. So, while negotiating, did you launch your own brand because it didn’t work out?

“Looking back, I think the taste was a bit similar… … .”

Taehyung nodded his head.

“I felt the same way. Now it looks like you copied the recipe.”

I didn’t know for sure because I thought the taste of pizza was all there, but if he said this, it would be safe to say that he was certain.

Milo smiled.

“You can copy the taste, but you can’t copy the core technology.”

Naturally, the pizza robot and the oven truck could not be copied.

Taek-gyu asked.

“By the way, don’t oven trucks fit the delivery environment in Korea? I don’t know if it’s in a rural area, but delivery would not be easy in the metropolitan area due to traffic jams.”

Milo said confidently.

“The problem was solved a while ago.”

New York is notorious for its high-rise buildings, narrow roads, and severe traffic congestion. Truck delivery in this place was unreasonable.

So, based on the technology accumulated over the years, I made a motorcycle with an oven box attached to the back. It’s called an oven bike.

In the oven box, you can bake up to three pizzas at a time, and the method that receives map information and automatically heats up 4 minutes before arrival is the same as the oven truck.

“What if there are more than three orders at a time?”

Milo answered easily.

“Then you can use two oven bikes or an oven truck.”

“Oh I see.”

Oven bike operation was successful.

New Yorkers could also receive pizza with melted cheese and warm dough at any time.

“As you can see from reports, M Pizza is rapidly expanding its branches in the United States. Money is not a big problem since the CEO is there, but the manpower and system are not enough to manage foreign branches.”

The United States is not just a country, it is a federation of 50 states. It goes without saying that it is difficult to focus on this market alone.

“If you want to enter the market right away, you may need to establish a joint venture.”

Establishing an independent corporation has the advantage of being able to make all the profits on your own, but it will take several more years to do so.

Milo nodded his head.

“Yes. Similar stories are being told in the UK and Japan as well. In Korea, in addition to MCK, I have been contacted by Lite, Shinsegi, and SPD.”

Lite and Shinsegi belong to the top 10 groups and are large distribution companies with department stores, marts, and shopping malls.

SPD is a franchise specialized company and has the know-how of running several brands for decades.

If you were to set up a joint venture, which one would you like to work with?

Again, I’m not familiar with this stuff, so I decided to ask an expert.

I called Mr. Lim Su-mi.

[Hello, CEO Kang Jin-hoo.]

“It’s nothing else, but I have something to ask you.”

[Yes, tell me.]

I explained the situation and then asked a question.

“… … Which of these companies would be best to work with?”

Then, President Lim Su-mi said as if there was nothing to think about for a long time.(Read more @ wuxiax.com)

[I think… … .]

* * *

[Entering the Korean market in partnership with M Pizza Ceylon Hotel!][Silicon Valley’s innovative pizza, landing in Korea][Pizza made by robots! Now I can eat it in Korea too][M-Pizza CEO Milo expresses his feelings that he is happy to meet Korean consumers][Ceylon Hotel President Lim Su-mi declares that M Pizza will become the best pizza franchise in Korea!]

“The article has already been published.”

When I opened the article, I could see a picture of Su-mi Lim and Milo signing a contract and holding hands.

The stake in the joint venture is 50/50.

The established capital is 80 billion won. The reason why the capital is large even though it is a restaurant business is that the initial investment costs are high, such as installing conveyor belts and robots in stores, and introducing oven trucks and oven motorcycles.

When a distribution company with a department store or mart enters into a franchise, it is usually the first to enter the store in its own building.

The Ceylon Hotel does not have department stores and supermarkets, but instead has the Ceylon Hotel, a luxury hotel, and the Ceylon State, a business hotel.

President Lim Su-mi will first open a store at the Ceylon Hotel in Namsan, and then gradually introduce it to Ceylon State across the country.

First of all, we plan to increase the number of branches mainly at directly managed stores rather than affiliated stores. Despite not recruiting for affiliates, inquiries for affiliates flooded in from all directions.

The head office was set at Namsan Ceylon Hotel.

At the news of M Pizza’s entry into Korea, consumers raised their hands and welcomed it.

– Hahaha great! M Pizza is finally coming to Korea!

-Is it tasty?

– Aren’t all the pizzas there?

-What do you mean? M Pizza can be called N-Phone if you use a smartphone, and Shake Shack if you think of a hamburger. The taste is different from Dice Pizza or Pizza Hot.

-It’s amazing that robots make it, so I want to try it.

-How about delivery in Korea? It would be difficult to get around the oven truck.

– Like New York, we’ll use an oven bike.

– The main branch of Ceylon Hotel doesn’t deliver?

– Do you want to come to Jeju Ceylon Hotel?

– Do you not accept membership inquiries? I want to set up one.

On the other hand, pizza franchises faced with a strong competitor were nervous all at once.

Meister Pizza was created by benchmarking M Pizza. However, they only copied the taste, and did not copy the core robot and oven delivery.

But now the real M pizza is coming to Korea!