When Xiaomi developed and grew, the most influential smartphones were Xiaomi 1 and Hong Mi 1.
Only through these two smart phones, after there is a market, not only those surging and viciously competitive black mobile phones and copycat mobile phones in China are destroyed, but also the market for feature phones is greatly squeezed.
Norgren's feature phones have been shrinking because of Norgren's self-destruction. Driven by the Xiaomi Mi 1 smartphone and the Hong Mi 1 smartphone, the market share has become smaller.
Jiuxing's feature phones have also shrunk, and the market share has almost been squeezed to nothing.
The former giant in the mobile phone industry, Moto Salad, was extremely unhappy in the development of smartphones. It has done a good job of forcibly defending the market of feature phones, and their feature phones have done well.
In the later development process (good Zhao), even old-fashioned feature phone companies such as Norgren and Jiuxing were pressed and rubbed on the ground.
But the times are changing, the wind direction is changing, and people's aesthetics are also changing, and the functional machine is destined to become a past-style machine.
Strongly defending the market of feature phones may not end well.
The Xiaomi Mi 1 smartphone, especially the Hong Mi 1 smartphone, gave Mo Salad a huge slap.
After the release of Hongmi smart phones, with the continuous shrinking of the market share of black mobile phones and fake mobile phones, the mobile phone market share of Moto Salad feature phones is also shrinking.
In just two months, the sales of feature phones fell off a cliff, causing huge losses, and the company's executives were panicked.
Its president John is even more at a loss. In this case, what should their Motor Salad Company do? .
Chapter 237
John couldn't make up his mind about where Moto Salad would go.
Besides, for such a big matter, he needs to discuss and decide with the entire Moto Salad executives.
In fact, the entire Moto Salad is already panicking.
Looking at the world, the former mobile phone giants, those former partners, and those competitors have all declined.
Suoyou mobile phone was mistreated because it opposed the Huaxing m1 smartphone at the beginning. Even after establishing Suoxin mobile phone in cooperation with Ericsson, it still did not improve much.
With the more and more vigorous development of smart phones, Suoxin mobile phones have gradually become outdated due to insufficient innovation. Now they have disintegrated, and Suoxin's mobile phones have never been seen on the market.
In addition to Suoxin, black girls' mobile phones are also declining.
The previous Heimei mobile phone sold well all over the world, but it was not open to the Daxia country market.
Therefore, in the Daxia country market, although there are many fans of Heimei mobile phones, they cannot buy Heimei mobile phones.
After that, with the increasingly fierce competition, the Heimei mobile phone company, which insisted on using business mobile phones for several years, finally opened up the market of Daxiaguo, allowing Heimei mobile phones to flow to the Daxiaguo market.
I want to use the Daxiaguo market, a huge market that sells at least [-] billion mobile phones every year, to recover the decline and regain the top.
Unfortunately, the wish is beautiful, but the reality is extremely skinny.
After the Heimei mobile phone entered the Chinese market, it aroused the excitement and excitement of many old fans, but it did not cause much trouble.
Times have changed, and everyone's aesthetics no longer like the full-keyboard type of black girl mobile phones, the kind of bulky-looking feature phones.
What everyone likes is the endless emergence of smart phones, and they like that there are countless apps that can be downloaded from the application store on smart phones.
Like the big screen on the smartphone, the brilliant colors on the smartphone, the playability and the operation sensitivity of the smartphone.
The black girl's mobile phone is gradually declining, and now it has reached the point of lingering, and even the former Norgren is no longer glorious.
Although it still occupies the first position in market share, once the market share this year is counted, it is still unclear whether it can hold the first position.
The most important thing is that even if it maintains the first position in market share, it is no longer the momentum that dominated the world and swallowed everything.
Among these old-fashioned mobile phones, only Jiuxing mobile phones are still in full swing.
It is a pity that their Moto Salad and Suoxin, Hei Mei and Norgren are treated the same way. They have been pushed to a corner by the constantly rising mobile phone companies, and there is no way to retreat, no way to defend.
Even the feature phones that wanted to continue and develop in Daxia country were defeated because of the appearance of Xiaomi mobile phones.
John convened the highest-level meeting of Mo Salad, and the participants of the meeting were all the key personnel of Mo Salad, or a major shareholder.
At the meeting, John asked the question of the soul: "Now, where should we go with Moto Salad?"
No one answered, and John had to continue: "I believe everyone already knows that our motorcycle salad is developing in markets other than smartphones, focusing on functional machines."
"With the help of the overall contraction of the Norgren Saipan system, certain achievements have been achieved."
"But now, the Xiaomi model, especially the emergence of the Hongmi 1 smartphone, has created a very strong market impact, and the market for feature phones is shrinking."
"Even if our Moto Salad can occupy all the feature phone market, then I can tell you clearly that the future mobile phone market will definitely belong to smartphones, and our Moto Salad wants to support it in Daxia, but it won't last long. ."
"So what should we do in this situation?"
Many high-level executives of Moto Salad finally spoke up after a period of silence, and various discussions soon erupted at the scene.
"Yeah, what about our motorcycle salad? Either it is a functional phone, but the functional phone is obviously no longer available. Let's make a smartphone. We can't make a high-end smartphone with a motorcycle salad, but it is similar to Xiaomi and Hongmi. With such a low-end smartphone, Moto Salad is easy to complete.”
"I want to make a smartphone, huh, if we, Moto Salad, made every effort to develop smartphones a few years ago, we must have achieved a good sales volume and achievements now, at least not much worse than Jiuxing, but now the market share has been eliminated. Huaxing, Petal, Xiaomi, Jiuxing, and Fruit occupy, how much market can they leave us, and what can we compare with others?"
"Oh, I think, the so-called mobile phone manufacturing is a few years, so why bother to compete with them for a while? Whoever is present is not making a lot of money, if it really doesn't work, we'll just quit, can't you go? Retirement?"
"It's a pity that a company as big as Moto Salad has gone bankrupt. Since the Daxia country market doesn't accept us, it's better for us to move around. Looking at the world, Daxia country's consumption level has been completely raised, but there are still many areas where consumption If the standard is kept at a very low level, it is better for us to go to those places and start to vigorously develop feature phones and low-end smartphones, which will definitely give us a few more years of life for Moto Salad.”
"It's a good idea, I agree."
"I agree too, I raise both hands in favor."
"Me too, very much agree."
……
John listened from above, feeling the sluggish and lackluster atmosphere in the entire company of Moto Salad, sighed slightly in his heart, and agreed with everyone's opinions.
The national consumption level of Daxia is constantly improving, so most people have the money to buy better mobile phones, such as smart phones.
In this market, they don't have much of an advantage in motorcycle salads.
However, in addition to the building abroad, there are other regions in the whole world, which have a broad market.
In those regions, such as the three countries of Afghanistan and Africa, various facilities are not perfect, and even the communication signals of network equipment are mostly average.
The local people have a demand for mobile phones. They might as well go to the three countries or the African market, and further seize the market in those backward regions through powerful feature phones and cheap smartphones.
.......
Chapter 238
Chapter 236 Processor War!
After a long discussion, the top management of Moto Salad Company finally decided on the next development strategy of Moto Salad Company.
That is to completely withdraw from the mobile phone market of Daxia country, and only keep a part of the business in the mobile phone market of Daxia country.
Then turn the focus to the three countries and the African market, to seize the African market and the mobile phone market of the three countries, so as to avoid the edge of Xiaomi mobile phones and make money for a few more years.
After the meeting was approved, this announcement was also posted on Moto Salad's official website.
The content of the announcement is concise and clear.
"Moto Salad will temporarily withdraw from the Daxia country's mobile phone market due to business development needs, withdraw most of its business from the Daxia country's mobile phone market, and move to the three countries and Africa."
After this announcement was issued, it quickly attracted attention. After all, there are still many fans of Moto Salad.
After some fans of Moto Salad posted it on Zhalang Weibo, there was an uproar soon.
Moto Salad is a very familiar mobile phone company to everyone.
In the past few years, Moto Salad was still a giant in the mobile phone industry, and everyone's evaluation of Moto Salad was also very high.
At least in Daxia, many people compare Moto Salad with Norgren.
There is a very popular saying, you have made money, you have made money, but you don't know how to spend it. There is a Nagar Crown in the left hand and a motorcycle salad in the right.
Moto Salad is deeply rooted in the hearts of the people, and the first choice for many people to buy a mobile phone is Moto Salad.
At the beginning, there were a lot of people who bought Moto Salad, and the fans of Moto Salad were also very large.
However, in the blink of an eye, the mobile phone industry has undergone tremendous changes like the vicissitudes of life.
The former emperor and the former overlord, Moto Salad actually wanted to withdraw from the Daxia country market, and turned to the African market and the Asanguo market.
As for the African market and the A-Three Markets, even Daxia people who don't have much common sense know that they are areas that are decades behind and poorer than Daxia.
Having made such a choice, doesn't it mean that Moto Salad has no place in the Daxia country market?
This moment caused countless people's sighs, even with a mocking and watching mentality.
"Damn it, Moto Salad is actually going to withdraw from the Daxia Country market?"
"Nima, I can't even find the after-sale motorcycle salad before."
"Day, Moto Salad, the former Overlord, is a classic among the classics in my mind. The Moto Salad Blade series they made, and now I have two more at home."
"That mobile phone is really beautiful. It can only be said that the times have changed. The motorcycle salad, which used to be very popular in the past, has to withdraw from the mobile phone market of Daxia Country in a blink of an eye. It is embarrassing."
"Fuck, such a rubbish mobile phone, let's go. Now I prefer to use Huaxing, Huaxing is the magic machine in my mind."
"Nima, Moto Salad has withdrawn from the Daxia country's mobile phone market. Will Norgren be far behind? I feel that the next one will be Norgren."
"Thinking of the changes in the development of the mobile phone market in the past few years, it is really big. New mobile phones are constantly pouring out, and old mobile phones have been withdrawn. The brands I was familiar with before, Suoxin, Heimei, and Toshiba have all disappeared. "
"No matter how much, as long as it supports domestic smartphones, Huaxing, Huaxing, Jiujiegao, Xiaomi, Charming Clan, and Lexu are all very good, so it's enough to support them."
"The era of feature phones is really coming to an end. Smartphones are on the rise. Motor Salad's withdrawal from the Daxia country's mobile phone market is the best proof."
……
Amid the boos and sighs, Moto Salad was so vigorous, but quietly withdrew from the mobile phone market.
And this news naturally reached Huaxing.
As the helm of Huaxing, Chen Ye will of course pay attention, and when he pays attention to the fact that Moto Salad is about to enter the African market, Chen Ye has an idea in his mind.
It can be said that the mobile phone market in Daxia Country has undergone earth-shaking changes from when he first crossed a few years ago.
Daxia's domestic mobile phone brands have occupied half of the Daxia country's mobile phone market, or even most of the country.
And with such a mobile phone pattern, any country in the world is very happy to see it.
After all, domestic consumer groups buy domestic brands, which will promote the continuous growth of the strength of domestic companies.
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