Invincible Smart-Guy System

The day after Zhang Yunfeng decided to set up Dongchen's own logistics system, Canon announced to postpone the release of its new flagship SLR machine 1dz, which was originally Canon's best effort to defeat Nikon's blockbuster products. Six months ago, Canon announced to launch the 1dz plan, and announced to the public with full confidence that 1dz would carry out a comprehensive upgrade of 1dx and create a new one The new standard of SLR industry.

However, just when 1dz was released, Dongchen's 5c1 took the lead in making it public, and in a moment, everything carefully planned by canon was wiped out.

Even Japanese media have obtained 5c1 prototype and lens samples. Canon also brings these samples back to canon for comprehensive and systematic research and analysis through its own channel. The final result is that the comprehensive performance of 1dz is less than 30% compared with 5c1.

First of all, Canon can't design 46 million pixels in the ordinary SLR body, and the image effect is so perfect. The data of Dongchen CMOS sensor is so powerful that it's against the sky. Even if they can barely develop a CMOS with standard pixels, the image effect is 188000 miles worse than that of Dongchen. Most importantly, 46 million pixels The SLR camera of Dongchen has become an unreachable dream. However, the image processor and high-end flash memory of Dongchen decide that 5c1 can achieve a continuous shooting speed of up to 20 pictures per second even when the pixel is fully open.

Secondly, Dongchen's chip development technology is so powerful that its image processing chip is far more powerful than Canon's D-series chip.

Thirdly, Canon is not an IT hardware company. They can only use the traditional WiFi module on 1dz. However, compared with Dongchen's own transmission system, the WiFi is too weak. The transmission speed of 5c1 is more than 1G per second, which the traditional WiFi can't catch up with.

What's more, Canon is far less powerful than Dongchen, and has a strong binding advantage of universal.

The price of 1dz is set to be more than 40000 yuan, and the cost is also very high. Canon is unable to reduce the price of 1dz by more than 30%. Once the price is reduced by more than 30%, the more 1dz Canon sells, the more money it will lose.

In this case, Canon did not even dare to mass produce 1dz. The production line specially developed for 1dz was stopped by Canon after less than 3000 units were produced.

The world's SLR users are in a uproar, because the 5c1 of Dongchen, Canon and even the arrow hanging on the string have been forcibly removed. Next, how can Canon go?

Canon also has its own plans. When Canon CEO Sato Yingji held a high-level meeting, he solemnly said: "we are going to completely stop the R & D and production of high-end cameras. The market has begun to shrink in an instant. We can't compete with Dongchen in high-end products, but we can position our next development strategy in the production of low-end products Don't forget that the number of our Canon cameras in the hands of consumers is the first in the same industry. The vast majority of consumers don't have the ability to reinvest, so it's hard for them to have the financial resources to abandon Canon cameras and buy Dongchen products again. We need to know that the SLR also has a strong binding ability. Our camera body, our camera body Lens, for users, is a double binding. As long as we hold on to these users, Canon will have a chance to survive. "

The idea of Sato Yingji is very correct. He knows that Dongchen camera is not Dongchen car. Even if most consumers own other brands of cars, they will invest in an Dongchen car. The reason is that Dongchen car can bring them continuous low cost. Their repeated investment is actually to plan for their long-term savings, but the camera is different After buying a camera, consumers do not need to pay other use costs for the camera itself. In addition to equipment addition, update and replacement, there is no other follow-up costs. This also means that the pre existing users of Canon, except for a small part with strong economic ability, can not have the ability to replace a complete set of equipment for a while.

Canon's top leaders have no opinions on this decision, which is in fact the only way for them at present.

When Sato Yingji saw that no one had any opinions, he said, "Dongchen has indeed ushered in a new era of camera performance, but it doesn't matter. We can usher in an era of wide-ranging popularization of SLR cameras!"

Said Sato Yingji coldly: "we will pull the SLR into the standard line of 30000 yen! That is to say, RMB 2000 yuan, US $300 yuan. Our low-end core products are 650d, and the price of a single machine is about 30000 yen! Dongchen is the high-end, we are the low-end. We make the SLR price the price of ordinary digital cameras. In addition, we make our high-end into the middle end of the current industry, and reduce 5d3 to the standard of 200000 yen. That is to say, we should sell 5d3 to the price of D52, and D52 to the price of 60d. We should try our best to impact the low and medium-end market, and try our best not to do so in Dongchen Before launching the product, we should bring the low-end users into Canon's arms. As long as the low-end users buy Canon's SLR camera, most of his future accessories and lenses will be purchased from canon. As long as we cultivate the consumer's consumption inertia, we are not afraid that Dongchen will crush us! "

In fact, Canon also has to make a certain response. If they can't get better products than Dongchen, then they have only two ways to choose. They can either exit the market or reduce their price. If they lose the cost performance, they can't get a chance to survive in front of Dongchen.

The most serious dive in SLR history has begun!

Canon cameras cut prices and offered a series of discounts. Canon launched a 30 day shopping spree around the world. Users who buy Canon SLR within 30 days will get a 20% discount on the market price if they buy Canon lenses within three years. We need to know that Canon lenses are already sold at a large price, and on this basis, they will give a 20% discount , it is still very attractive to low-end consumers.

However, canon was only one day away. When Nikon and other enterprises were ready to follow the trend, Dongchen issued an official statement, which is as follows.

Dongchen electronic guarantee: first, Dongchen electronic guarantee, no matter how much the price of other cameras falls, Dongchen will guarantee that the performance of products at the same price with them will certainly exceed them. Second, once the Dongchen camera goes on the market, it will open a global trade in activity. Any consumer who takes out any old camera that can be used to buy Dongchen camera will exchange it for 50% of the current market price of the old camera, and cut it directly from the purchase price. If it is a discontinued model, it will exchange it for 100% of the second-hand market price. Lens category will also However.

Style!

For example, if a consumer has a 5d3 that can be used, and canon has reduced its price to 12000 yuan, then he can give the camera to Dongchen and exchange 6000 yuan of purchase money from Dongchen. Although his camera cost about 20000 yuan when he bought it, because Canon's initiative to reduce the price, the second-hand market also plummeted, 600 yuan 0 yuan, almost the actual selling price of this camera in the second-hand market. Take this camera and lens directly, and replace the whole set of Dongchen equipment with the second-hand price that won't suffer any loss, which just saves him from the embarrassment of being unable to replace the whole set of new equipment. In this way, the binding of Canon camera and lens to consumers will be completely useless!

What's more, the performance of Dongchen camera is extremely powerful. If you spend 12000 yuan to buy Canon's 5d3, it's not necessarily more appropriate to buy Dongchen camera at the same price. After all, Dongchen has always been winning with super technology and performance.

As soon as this decision is made, camera users all over the world are boiling, which means that the distance between them and Dongchen camera has been infinitely closer, and there is no barrier in the middle.

However, in this way, Dongchen has to bear a very high replacement cost. First of all, the world's second-hand cameras are worthless for Dongchen. It's impossible for him to renovate and transform them on the basis of other brands' products, or sell them by himself. It's a big problem even if he handles and destroys them. But don't worry Yunfeng is not worried about this. Even at the expense of this part of interests, Dongchen camera will not enter the awkward position of losing money operation. After all, Dongchen's own cost control is very low, and the profit space is very large. What's more, Zhang Yunfeng has always regarded optical products as a strategy to operate, and making money is the second, even if losing money, he has to do so.

This is equivalent to that Dongchen has announced the death penalty for camera manufacturers all over the world. Even if Dongchen can't kill all the cameras that can be used in the world in such a fast time, it is enough to make these users cut off the idea of continuing to invest in existing brands. Even if Canon reduces the 650d to about 2000 yuan? Dongchen has promised, he dares to sell 650d to 2000, so Dongchen must sell 2000 machines better than it!

In Zhang Yunfeng's mind, Canon and Nikon are not worth mentioning. He won't make the mistake that Toyota and other enterprises almost countered by price reduction. Dongchen now has a very strong cash flow. He can not earn a cent, or even lose money to capture the whole market, put all competitors to death, and leave no future troubles!

Everyone has wolf heart, but no one has Dongchen's strength. Zhang Yunfeng wants to make all camera manufacturers in the world reduce their market to less than 10% in a flash through these two decisions!

And Zhang Yunfeng did not wait too long, only after three days, the market reaction is fully reflected!

All cameras sold at a low price have been ignored. Even large B2C e-commerce platforms such as Jingdong have announced that camera products have entered a very serious unsalable market, and the daily average order volume has dropped to an unprecedented 95% or more!

all consumers have an idea, wait! Never be fooled by the low price sales of other manufacturers at this time!

Yoshimoto Sato thought that he could lead Tojo camera brand to play a Jedi counterattack, but he didn't expect that Dongchen, at any cost, completely broke all their back roads in such an extreme and domineering way. Dongchen wanted to drive them all out, completely!

It is not only the optical enterprise of donggood that has collapsed, but also the whole donggood economy, and Dongchen's cooperation with donggood