Invincible Smart-Guy System

Zhang Yunfeng was worried about the great enthusiasm of consumers exposed earlier. He began to worry about whether his operation mode could play a real role. If he could not solve the problem well, I'm afraid that he would be kind enough to do something wrong and eventually become a mess.

Consumers in China have an unusual consumption concept, that is, hoarding. Hoarding is very common for consumers in China, and one person takes the lead and ten thousand people respond to it. Events such as house robbing, salt robbing and candle robbing all reflect consumers' sensitivity to commodity prices. If Dongchen suddenly reduces the price of imported milk powder to a level beyond the market rules, Then consumers are bound to hoard. The main reason is that they always bear the high price of milk powder. Once the price of milk powder is reduced, no matter whether the price is temporary or permanent, they will deposit some of it in their hands before they can feel at ease.

Some time ago, the international gold price plummeted, and the old ladies of China showed an amazing ability of hoarding. Zhang Yunfeng was afraid that milk powder would also contribute to the same phenomenon. If this happens, everything will be out of control. If there is no effective solution, Dongchen can only wait for the market after the consumer's hoarding psychology gradually weakened To restore normal order.

Milk powder is Dongchen's loss business. For Dongchen now, any business can bring huge profit returns. Milk powder alone is to be operated at a loss, but Zhang Yunfeng attaches great importance to this matter. In any case, he has to solve the problem that has plagued the people for a long time, and use an effective and permanent solution One question.

For this reason, Zhang Yunfeng held a high-level meeting, including the presence of long Xiaoyue, Yang Chenshan, Zhang Yunran and the CEOs of all the sub groups. Zhang Yunfeng said his worries as soon as he came up, and then said, "we ignored this problem before, and now we see that our milk powder sales will officially start, if there is no real effective solution The solution, then this matter, we will make a joke in the eyes of outsiders, we have any good views, can express their own views. "

"I think there are two main problems, first of all, how to prevent the phenomenon of consumers' plunder and hoarding," said long Xiaoyue. Secondly, how can we prevent the two dealers who buy low and sell high from destroying the market? "

Zhang Yunfeng said: "the problem of the two dealers is not big. First of all, our Dongchen 4S shop is blooming all over the country. All prefecture level cities and a considerable number of county-level cities have agents of Dongchen. With such tight and meticulous coverage, it is difficult for the two dealers to operate in the market. But I am afraid that there will be a situation in Hong Kong and other places People will turn the previous situation around, that is to say, it is likely that a large number of Hong Kong people will buy milk powder from the mainland. After all, our terminal price is much lower than their terminal price. At this time, the two traffickers who are wandering in the two places will find a new way to make money. "

Zhang Yunran asked, "can we communicate with the customs, take the old road of the port, and forbid carrying the milk powder of Dongchen agent out of the country?"

Zhang Yunfeng nodded and said, "now it seems that this is the only way to operate. Then I will say hello to the customs. It's not a big problem. Now the biggest problem is Xiaoyue's first point. How to prevent consumers from plundering and Hoarding?"

You can see me and I can see you. James, through translation and explanation, was half a beat slower than others to understand the meaning of Zhang Yunfeng's words. At this time, seeing that no one gave an opinion, he said: "I think we can start from the root of the supply-demand relationship, so consumers will hoard milk powder. Most of the reasons are because they have infants and young children at home, but Yes, his actual consumption is placed there. Now the infant milk powder divides the age stage in great detail, and the degree of refinement reaches a very high level, such as 06 months, 712 months, 1218, 1824, etc. Generally speaking, a subdivision period is half a year. In the case of China, the vast majority of people are children, so the milk powder he needs is extremely Limited, in 06 months, a child can only consume more than ten or twenty cans of milk powder at most. The demand is put here. It's not significant to buy more milk powder. Moreover, the milk powder itself has a shelf life. "

Zhang Yunfeng shook his head and said: "you still don't know the consumers in China. Even if the milk powder market is so carefully divided, a family has only one newborn baby. He will stock up 06 months of milk powder and 712 months of milk powder. Even if the shelf life allows, he will stock up to 24 months. In this way, the problem is very big. A consumer has Maybe we will buy dozens of cans of milk powder from you. In this way, there will be huge consumption at the beginning. Let's not say that we can hardly meet this consumption in the whole Netherlands. Once the supply is less than the demand, the market will be chaotic. "

"There must be a strong limit." "I don't know much about this industry, but if we want to control the pace of the market so that it doesn't get out of control, the first problem we have to solve is that there must be an absolutely powerful restriction, so that even if consumers have the idea of hoarding, there is no opportunity to implement it," said Yang Chenshan

Zhang Yunfeng nodded slightly. Yang Chenshan said it was electronic. But how to set the limit? Zhang Yunfeng couldn't come up with a really effective way for a while.

Long Xiaoyue frowned, thought for a moment and said, "how about real name purchase? Each store establishes a consumer database when selling, and then imposes certain restrictions on the purchase volume of a single time or within a single month, for example, each person can only buy up to four cans of milk powder per month. "

Zhang Yunran said: "I don't think this will have much effect. Now the family of China is in the mode of 4 + 2 + 1. A newborn has at least six adults on it. The most favorite thing for porcelain people is to try to break the rules and bypass the rules, rather than follow the rules. If we do the real name restrictions, they are afraid that when they come to buy milk powder, they are the whole family Six adults take turns to meet their own hoarding needs. "

Zhang Yunfeng said: "real name purchase does have some disadvantages, and may not have a good effect."

Long Xiaoyue nodded softly. Zhang Yunran's words convinced her. She didn't think about it.

Then, a flash of inspiration came to long Xiaoyue's mind, saying: "since every newborn has several adults, we don't buy real celebrities for adults, but real names for infants themselves. Almost every baby has a birth certificate. If consumers want to buy milk powder, they need to provide a birth certificate for newborns. In this way, no matter How many adults are covered? We are finally aiming at the newborn, so it's no use even if the whole family is old and small. "

Said long Xiaoyue: "and the birth certificate also indicates the date of birth of the infant. If the newborn was born on this day last year, with the birth certificate of the newborn, only 1216 months of milk powder can be purchased. Milk powder of other ages can't be purchased. In this way, they can avoid hoarding. Even if they really want to hoard, they are only limited to specific ones Time period. "

Zhang Yunfeng's eyes brightened and blurted out: "that's a good idea! If this is done, there are basically not many holes that can be drilled. No matter how old the family has, they will buy milk powder of the corresponding age. And no matter how many adults there are in the family, they will ultimately buy according to the identity of the newborn. In this way, I think it should play a very good role in limiting. "

In fact, it is the newborn itself!

Zhang Yunfeng couldn't help laughing: "in this way, as long as we can stabilize the occurrence of the rush to buy on the whole, we will basically succeed. If Dongchen can maintain the parity and sufficient supply for a long time, and let these consumers form a subconscious, they will gradually lose the upsurge of hoarding. If Coca Cola sells for a dollar a bottle, it is estimated that the whole world will hoard But if Coca Cola keeps the price of one dollar a bottle for half a year, consumers will lose their interest and enthusiasm for hoarding. If Xiaoyue can hold for Dongchen for half a year, I think after half a year, no consumers will move to hoard milk powder. "

In fact, this is probably the most appropriate and effective way at present. After confirming this idea, Zhang Yunfeng began to make his own plan, saying: "no matter how limited we are, I think the phenomenon of hoarding will happen more or less, and consumers will not buy one can after another, so, There will still be a certain amount of hoarding. It doesn't matter. While we are preparing and selling hardware recently, we can also accumulate a large number of sources of goods to ensure that after the sale, there are enough goods to deal with such hoarding and rush buying of consumers. "

Eriksson said: "president Zhang, I think it's not just Dutch dairy products that can be considered. Although the output of New Zealand is lower than that of Holland, its quality is even higher than that of Holland. In Switzerland, Sweden, Germany, Austria and even Australia, their dairy products have enough quality assurance. If the brands and sources of these countries are also absorbed, I Even if it's a rush, it doesn't matter to Dongchen. "

Zhang Yunfeng nodded and said with a smile: "let's go back to our public relations to see if the famous dairy enterprises in these countries can give the mainland agency to Dongchen.