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And the deviation of Chen Geng is too big!

He thought that Ford needs a car that is almost like Chrysler, who can think of Ford to play new patterns and disdain the set of Chrysler.

Such a big deviation, Chen Geng must communicate with the decision-making layer of Ford Automobile, clear what kind of car they want - the introduction of fax coming over, but it is better to communicate with this direct communication. accurate.

But let Chen Li did not expect it that it is not a senior executive of the Ford Auto Decision layer, but a family of Ford Motors, and the person: Henry Ford.

In the face of Chen Geng's doubts, Henry Ford in the phone said to Chen Geng: "No, our target customers are not those who have to buy low-cost cars because of economic conditions, we are not ready to design one. Cars like Chrysler, our target customers are those who have more than forty-fifth years old, have a rich in recognition, rich in American cultural, rich, rich.

He didn't hide his despise of Chrysler's Family - of course, I'm admiring.

Chen Geng nod: understand, Ford is the target population set by this car is a medium-income group in the US middle class.

The whole world knows the United States has the most large middle class group, but many people may not understand that in the United States, in the US-class income definition, "middle class"

The concept is actually very broad. If the American's family income is measured in this era, it is probably the group income between $ 25,000 to $ 300,000, from the blue collar worker who can get a slight income than the US per capita income And the boss of the white-collar workers to SMEs, the professional managers of the big corporate consortium, are considered a middle class.

How is the span is not very big? According to Henry Ford, their car is aiming at the income of the income and a relatively high income in this huge group, probably the annual income of more than $ 40,000.

Greatly understood Chen Geng, which Henry Ford's meaning, tested him: "I understand what you mean, you want is that a Biclesler Family is more suitable for American consumption habits, which can demonstrate the American sedan. Deluxe and style cars, not a cheap, gave up a lot of people in order to fill, right? "

"Yes!

Henry Ford's intention of the intelligence of Chen Geng is very satisfied, so that this "is not wrong"

The voice is much more than just a lot: "It is accurately that a Ford car wants to inherit the advantages of the past American sedan, and also have a new era of special sedan. It is a car that leads to the development of American cars. It is like the 'Beast' of your design leads the same trend of the US pickup.

Unlike crowded Europe, Americans, including the entire American society, believe that only full-size cars can fully reflect the lifestyle of freely and unrestrained Americans.

What is the idea starting? After the end of the Second World War.

After the Second World War, the entire European sore is a "Iron Night"

Only the family of Mrs. Thatcher is only to open a can of Spmm lunch, and think that this is the highest courtesy of VIP, the Americans will be proud of the Savior, and they are trying to rebuild their homes. European, hello, poor, but very highly, European people show a modern, causing the extension and trend of the Americans, and the United States.

For example, Chen Geng's rare four-seat Lincoln Continental Mark 2.

In the eyes of Americans in the 1980s, European thin iron tips similar to the massive beetle can only be considered to be open toys, which cannot be considered a regular sedan, as for small cars such as Honda Civa, Toyota, Even the harsh critics in the United States think that this stuff cannot be considered a car, and the moving is the biggest insult to the driver's personality.

Even if it is the current oil crisis, more than 90% of Americans also believe that only full-size cars can represent the US, Honda Civic and Toyota Carolla, this Japanese trolley, only the American and economic difficult Americans will buy - actually it's true.

Chen Tong lived this proud of Americans in psychology, and he also understood why Henry Ford had to order such a full-size car, nodded again: "Okay, still?"

"This car must be beautiful and must be able to lead the trend of the development of the times."

Henry Ford said, was taken away by the Chrysler Family to "the most beautiful American car"

The limelight, this makes his heart in his heart: "There is also this car must meet the US government, police and other departmental official vehicles and taxi markets, must be sufficiently strong, reliable, durable, and use costs must also be sufficient Low.

Most importantly, this car must be comfortable enough.

"Okay, I don't have questions,"

Listening to Henry Ford, Chen Geng already knows what kind of car he wants: "I have a understanding of your needs, Mr. Ford, if you have no other problem, now we can talk Talking about the problem of design costs.

But Henry Ford really has a problem: "There is still a problem.

"You say.

"This car must be a new platform model of Ford Auto.

Chen Geng's white Henry Ford's meaning: "So what you mean is that Ford is going in from the beginning? Of course no problem.

For this, Chen Pigang did not exclude, and he could not reject it. While the main plant will take the design work to design the company, it will choose all outsourced according to your needs, and you will participate in the design from the beginning. Among them, after a few years, we have a self-developed brand "independent research and development"

A model is all outsourcing, with yourself, the most is a team of working groups to communicate, and the design company says where I am not very satisfied, this boss feels that it can be changed again ... this is also The lowest level outsourcing.

Ford is one of the most powerful automotive enterprises in the world, it will definitely not choose such a way to design outsourcing, and if the Ford car wants to platform, let multiple brands share the same platform to reduce costs, inevitable Participation from the beginning of this model.

Ford Motors should participate, Chen Li or even some little sakes: How much can you learn a little? - Of course, Ford Mother is also intended. If you can participate in the beginning, from Chen Geng, the secret of the design concept and thinking, Ford also makes a lot.

But there is a little, this kind of "belt apprentice"

The design fee collected by the formula is not the same as the design fee of all outsourcing. Henry Ford also knows this, so he is very sincere to open 30 million design fees.

"30 million US dollars?"

Chen Geng was a bit surprised.

Not too small, but too much, even the world's top industrial design company in Binnifalina, is also difficult to get 30 million design fees, or that sentence, this is 30 million US dollars in 1979. .

Next moment, Chen Pigang understood why the capitalist's heart is black, why Henry Ford is willing to give himself a $ 30 million price: it is absolutely not because he is handsome, but because: "Mr. Fernandes, I must Remind you, $ 30 million is an exclusive protocol price.

"Exclusive?"

Chen Geng's brow wrinkled: "What does it mean? Is it in the next time I can't help other companies design similar models?"

If you just do, $ 30 million is not acceptable - of course, it is necessary to use this opportunity to point with Ford Auto - but if you are any other protocol, then you have to give it a lot.

"No, it is in the next five years, Mr. Fernandez may not cooperate with other host plants,"

Henry Ford also emphasized: "" Not only is the US automotive enterprise, car companies in any country in the world are not.

Chen Geng suddenly laughed: Your Henry Ford is really playing, and I took you 30 million, it is equal to signing a five-year selling? Do dream!

"This is impossible!

Chen Wai did not hesitate to refuse the way: "Mr. Ford, let me talk about it directly: Even if I don't work with you, in the next five years, I am single from Chrysler Family, more than 3000 Ten thousand U.S. dollars.

The meaning of the words, the Laozi is lacking, how can you accept your overlord terms? Even if you fordo, you will not cooperate with you, and anyway, Laozi is not short of money.

"..."

The phone of Henry Ford is silent.

I have to say that Chen Pang's threat is realistic. He Fernandes is not encountered by a serious financial crisis. It needs to be rescued against Ford's cooperation. Not only is the company's financial situation is healthy, good, not only the extent to which Krysler is selling in the market, and within five years, the "design fee divided into each year)

There are more than 10 million US dollars. If Chen Mong continues to work with Chrysler and other car manufacturers, you have no more than $ 10 million a year.

Five years, the minimum is also six or ten million dollars. For the sake of this steady 30 million US dollars, give up the expected earnings of 67 million dollars in the next five years, Chen Geng's brain is definitely kicked by the scorpion. .

Or is there a word, it is not a collaboration.

-------------- ps: Sorry, it is ten minutes late, please ask the brothers to forgive.