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AMC car headquarters, chairman office.

Chen Geng and Jack Welch chatted, listening to a big laugh in the inside, the secretary of the secretary in the door is really curious: What is the big boss and boss talk? Is this happy? Chen Mong and Jack Welch did not talk about something specific. They were just some general, such as the feelings of the little devil ... "BOSS, in digestion and absorbing Dongpu Toyota's management and management concept. After that, the quality and reliability of single product, our AMC has surpassed Ford and General, which can proudly claim that we are the best in the US car brand, "

Speaking of this, Jack Welch's tone is full of pride: "Have to admit that Dongpu Xiaoxuan is really very set in quality management, and we have set new low in the last month's product quality.

Although Jack Welchi is a few disdains in Jack Welchi, he has to admire the unique capacity of Dongpu company in terms of quality control and management.

"Dongpu people have a set of quality control,"

Chen Geng praised the nodded: "But I have seen a analysis report, it seems that the Japanese car expands in the US market is not good?"

What is not satisfactory, now the Japanese three giants are going to cry. At the beginning of the year, Toyota, Honda and Nissan's ambitions of the three Japanese car brands shouted this year to expand sales by 30% this year, Now that half a year has passed, according to the data released by the relevant agency, although the impact of the worship oil crisis is given, Toyota, Honda and Nissan have increased in the same period last year, but far less than 30% of this exaggeration. The proportion, compared to the same period last year, Toyota's growth is the largest, about 13.

About 5%, Honda also has 8.

28%, Nissan is the worst, not only has no rise, but it is still slightly 0.

17%.

After analyzing the brand before the sales of the US car market in the first half of the year of the US car market, the analysis of the sales growth of Japanese car brands is not as expected in the beginning of the year, which is the rise of AMC, Chrysler and Ford and other US local car brands. Especially AMC and Chrysler, a series of new models that meet new needs in the market in the first half of this year have excellent performance, seize the "booking", which is "booking", Toyota, Honda and Nissan "

The market share is the fundamental reason for the unfavorable growth of Japanese car brands.

Worship this sales situation, the Japanese car brand of the Japanese car brands, the singular car brand, and the singularity of the slogan, and the slogan of the slogan, the low-key, and the boss of the American local car brand, General Group It is the only US car manufacturing company that fell year-on-year.

"These Dianxian lack of fear of the US market, who think of ourselves?"

Jack Welch holds the mouth, the same as the vast majority of media, Jack Welch also believes that only those US white people, blacks, and other minority talents will choose a cheap day. Car, for the real core class: American middle class, the wide comfortable American car is always their first choice.

Skewers, he said: "Given the market and users have registered trust in our product quality, BOSS, I think it is the fact that expands the company's capacity.

"Oh?"

Chen Geng picked his eyebrows: "Talk about your thoughts.

In fact, in Chen Geng's opinion, after completing product quality control, re-establishing American consumers After the confidence of AMC cars, it is still time to expand capacity, but he even wants to listen to Jack Wellch. watch.

For this problem, Jack Wellch is apparently thoughtful, but it is also, if it is not the result after cautious thinking, how can he say this to his boss? Although it is not a very serious occasion, in fact, this level of communication is the most important for the development of a company's strategy: "I divide the company's development goals into 5 years of recent goals and 15 years farm At two phases of the goal, within five years, I hope to add 300,000 production capacity on the basis of existing capacity. By 1986, the AMC Group entered the automobile capacity million group; 15 years later, it was 1996, mine The goal is to create AMC into a global car brand, all of our production base in North America, South America, Europe, Asia, while the world's total capacity reaches 2 million units, entering the three rows of world automotive manufacturing industry.

Jack Welch looks ambitious and confident.

This is the first time Jack Wellch to explain his blueprint to Chen Geng. Before this, don't worry about how he said to him. He Jack Welch is actually more still as a "firefighting captain." "

Come to AMC, now, in excellent completion, "Rescue Captain"

After the job work, Jack Wellch is not willing to be a "firefighting captain".

.

Chen Ming smiled.

He feels that he has done the most intriguing in this life. The most proud excavation is to dig Jack Welge, after digging this guy, the daily operation of AMC doesn't have to worry about it. This guy is not a business. God, not only puts the well of the AMC car management, the business is booming, but it is even more rare that this guy will put itself very positive. Although he appointed him as the Chairman and CEO of AMC, he gave himself in the company's development strategy. This boss is quite respectful to grasp your rights border with the ingredient between the respect of the boss.

Chen Geng likes such a smart person.

Since Jack Welch knows that he is a matter of this, Chen Geng naturally gives him enough respect: unless it is necessary, he has rarely come to AMC headquarters, which is to help Jack Welch established an authority, today him So hurry, or Jack Welch is coming out, now it seems that today's talks is actually Jack Welch to elaborate his goals in this informal way.

This is very good, Chen Li does not feel that Jack Wellch's practice is in any case, his goal is magnificent, but also supports your own boss, in this informal way to communicate with yourself is the most appropriate. N't it.

He nodded at him: "You have a confidence in the future of the global economy in the next 20 years?"

If it is not a high level of the global economy in the next 20 years, how can he dare to develop more than 2 million total capacity in the world? "Yes.

Jack Welch nod.

Chen Li did not ask him to optimize the reason for the global economy in the next 20 years, and some people know that the global economic development is more than him, he just nodded: "This overall goal No problem, I only mention some requirements.

Jack Welch is some unexpected.

Even in his own opinion, this goal is also more radical. The radical means that this goal is to achieve such a goal. In the next fifteen years, the AMC Group will greatly take a borrow to achieve its own leap-forward development, and It means that the company's debt ratio is greatly improved, and the habit of Chinese people, they actually very don't like this high-liability, whether the boss will agree with their radical goals, he has already done repeated and boss The idea is prepared, but I don't think of the boss. I didn't expect the boss to be so hurt, ask if I have developed this goal, I agree ... I'm a time, Jack Weve Don't know what you should feel like you should feel emotion.

He nodded: "You said.

"In the future, AMC has to occupy a certain market share in Europe."

Chen Geng has a finger: "I hope 15 years later, AMC will become the top five car brands in European market share.

"This one……"

Jack Wellch wrinkled the eyebrows, truthfully, the boss's request can be a bit difficult. To know that the European use car habits and the United States can be completely different, the American popular big car, the car is large, the engine The displacement is also large, whether it is the engine or the body, or the interior of the car, one of the words: big, it is right.

As for Europe, mainstream is Fiat 500, Volkswagen beetle such a hatchback trolley with less than 4 meters.

Although AMC is the only car brand specially doing small cars in the United States, AMC has never developed a European market, but ... he is a turn: "BOSS, you are our AMC Automotive Engineering R & D, Dean, as long as you do your work ... European market, no problem!

Chen Mongxiao: "OK, transaction.

Speaking here, I have to say a car consumption habit of Europe: Manual gear, in the publicity of countless media, all said that Europeans like manual gear, why do you like manual gear, because manual block is more fun, European is People who like to drive - shit!

Look at another motor vehicle sold in Europe: What is the most popular motorcycle sold by the motorcycle? Not a gear cross-routine motorcycle, but a convenient lightweight stepless speed pedal motorcycle, which is also a transportation, how to drive the Europeans who drive the driving, change the motorcycle, do not like to have a file The big displacement cross-riding motorcycle? One word: expensive!

Say, isn't it? The same car, the automatic stop model is more expensive than the manual stop, so the Europeans have chosen the cheap manual block; the same is the motorcycle, small displacement stepless speed scooter than the large displacement of the gear cross-riding motorcycle The car is cheap, so the Europeans have chosen stepless speeds.

Such a simple logic is blew into the media by the media. "European likes the manual block of driving fun, so Europe is more popular"

Chen Li is actually admired.