king of power

Chapter 661 enters Europe (4000 words)

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The communication of Anthony Folk and the Board of Directors took some time, Chen Li was not anxious, not anxious because he knew that this is an urgent, but he was scared by AMC's last month's sales situation ... " 120089?!

According to the reason, Chen Gear will be unlatful, and you can watch the latest statistics on the information sent by Jack Wellge, Chen Tong is still surprised: "This figure is the number of onboard or wholesale?"

Last month, AMC finally broke through the capacity, Chen Geng expected the final sales of approximately 10.

50,000 to 11.

20,000, if it is optimistic, it is probably 11.

50,000, can be remembered with how boldly guess, and did not expect that the final sales actually exceeded 120,000.

You asked this report to send a fax, why is Jack Welch Chairman and general manager sent it? The reason is too simple, to Chen Geng Daily, and by the way, it means that the company has steamed the company in my management, you chose me, I didn't choose the wrong person.

In a word, Jack Welch is almost intensive from this almost.

"It is the number of onboard, the number of wholesale is more than this number,"

Jack Welch explained a sentence, excited: "BOS, and sales of 40% year-on-year compared with the last month, compared with the same month last year, our ring increase is 160%!

"hehe, not bad!

not bad!

Although Jack Welch came to show off the achievements of the achievements, Chen Mong was still very happy, but Chen Li did not raise a reward. It has already said that it will take a part from his own dividends as a reward. What is it? I can't make him Jack Welch make some achievements you will reward it once? Topping, Chen Geng asked: "How is the situation of other three companies?"

Jack Welch has some slight disappointment, but it is only a little disappointment. He heard the reputation of his own boss. He hurriedly slammed the spirit: "GM is the worst of falling, with the last month's sales situation Different than year-on-year.

5%, fell 37 compared to the same period last year.

5%.

"37.

5%? "

Chen Geng is a bit surprised: "Is it a dead enough, Ford and Chrysler?"

"Ford fell is so miserable, but I haven't gotten it, I haven't got a detailed data, but the fell in the same year should be almost more than two midpends, as for Chrysler, it should be except Outside the only car enterprise, Li Aikeka is still a very good thing, "

Speaking here, Jack Wellch flashed a shore: "But our impact on Chrysler is not small, I have not got the latest statistics, but according to our growth and funds for a few months. The situation of sales is analyzed. Under our influence, the growth rate of Chrysler's year-on-year and ring ratio should not exceed 10%, and if it is optimistic, it may not exceed 9%.

Speaking here, Jack Wellch's proud.

AMC has created an unprecedented performance under his leadership, and the sales of these three giants in AMC sales, Ford, Chrysler have been unimpeded, Jack Wellch naturally has enough Reason pride.

Chen Geng did not say anything, but after looked at the information, he looked up to Jack Welch: "How do you don't have the sales situation of the car brand?"

"Dongpu car?"

Jack Warchen stunned, a little unin understood why Chen Li is so attaches this to the East.

Yes, he did not count the sales of Dongpu Auto in the US market, because so far, the big and small car brands in Dongpu were still non-mainstream in the US market, Toyota, Honda and Nissan sales occupied Dongpu All car brands sell more than 95% in the North American market, but it is, in the last month, all the sales volume added by Dongpu car brands also has only more than 50,000, compared to the total sales of nearly 400,000, Japanese car The proportion of the brand in the US market is only about 14%, the boss is so attached to this opponent? "That is, is there no statistics?"

"Hey ... Yes."

Although it is a bit embarrassed, Jack Wellch is still a noddion.

"Jack, I know that you didn't put Dongpu car in your eyes,"

Chen Geng sighed and said: "But can you tell me how much is the annual sales of Dongpu car five years ago?"

"Uh……"

"I told you that in 1977, all car brands in Dongpu were added together in 1977, and the annual sales in the North American market were only 30,000.

"..."

Jack Wellch didn't know what to say.

"I will tell you again. Two years ago, the total year of all the annual sales of all car brands in Dongpu has reached 5.

60,000, almost doubled compared with 1977.

In the past 1981, the total sales of the majority of car brands in Dongli have exceeded 100,000 vehicles in the US market, reaching 108.51 million.

And in last month, their monthly sales have exceeded 50,000, "

Chen Geng sighed and looked at Jack Welch who had realized what he would want to express: "Do you still haven't realized it? The sales growth of Dongpu Auto in the US market is getting faster and faster, and countless experts and The US automotive industry practitioners despise Dongpi cars are quietly unless our market.

"..."

Jack Wellch said without saying, there is a bit shocking in his heart: If you don't think carefully, no one is realized by Dongpu car that is being despised by everyone, it has developed into the US market to develop as so much. The extent of the car brand wrist? !

"I even dared to assert, up to five years, Dongpu car in the US market share can exceed 20%, which is the one I have always emphasized, and Dongpi cars is our greatest competitor in our AMC, but you never never When do you do something? "

Speaking here, I look at Jack Wellch, who is very uncomfortable, Chen Geng sighed: "Jack, don't forget, in addition to the North American market, the three brands of Honda, Toyota, Nissan Industry, in Europe, good results have been achieved, with a certain reputation and reputation, and our AMC, so far, it has never gone through the North American market, people have developed into a global brand, we are still a regional brand, you To talk about it, what reasons we have to look, look down on them? "

"me……"

Jack Wellci shame is full of red, saying that it is right.

He knows that his own boss is telling the truth. If you look at the world, among the world's largest car consumption market: the AMC of the North American market is indeed a "regional brand"

Honda, Toyota and Nissan have made a good sales achievement in Asia and North America, but also with low fuel consumption and high reliability advantages, the origin of the automotive industry: Europe also launched a small river.

A regional brand actually looked down on the world, it is indeed a little slippery, and herself, but just reversed the situation of AMC. It has achieved a little grade, and it will not wait until the tail. At this moment, Jack · Welch hate must not find a stitch drill into it. The previous pride is even more than the Pacific Ocean.

Chen Wong has not given the face to Jack Welch, so I "put him a horse"

The meaning, but then said: "Jack, you are an excellent, and even the professional manager who is very successful, do not underestimate anything that is weak, the secret of the opponent, I believe you must understand, you can go to the east Design and manufacturing of small gas, but they cannot ignore their core competitiveness in the North American market, that is, stable and reliable quality and far more fuel consumption than the US car.

With these two advantages, the ratio of Japanese cars in the second-hand car market is far more than the US car, and the European car is high, and soon, they will become the competition of our competition, and our Chinese have a sentence. Called with 'choosing good people, from it, it is called', there is still a sentence called 'learning the strength of the enemy to defeat the enemy', now our AMC is already in the right track, but I hope that you can go back As a Japanese brand as a major competitor of our next stage, it is defeated them.

"Ok, I will do it after I go back.

Jack Welch is old and old, this moment, he is also proud of it.

"Also, I think it's time to develop Europe and South American markets. What do you think?"

"Develop a European and South American market?"

Jack Welch is surprised to look at their own boss, now we have just stabilized, you started to develop the European and South American markets? I heard, Jack Welch said: "This ... will develop Europe and South American markets, will it be too rush?"

"Not rushing, not, but not rush, I think it is the most appropriate time to enter the European and South American market.

"..."

Jack Wellch, this time, he learned, although he was very suspicious of Chen Geng's judgment, but in view of the manager who was playing his face again and again, he decided not to talk first, first listen to the boss's reasons and basis .

"Europe and our United States are different, because the history is long, the road is crowded, and the parking conditions are not good. The European market is mainly based on small cars, and the sales volume of these two cars can accounted for 70% of the total sales. And even higher proportions, and our AMC is the most compact car and small car manufacturing experience in the four major passenger cars in the United States. "

See Jack Wellch to speak, Chen Geng has a gesture, indicating that he is waiting for himself: "Of course, small cars and compact cars sold in the European market are still some differences in the North American market, and their car smaller, more Be good at dug, but ... "

The anti-finger refers to himself, Chen Wirong smiled, said to Jack Welch: "But you have forgotten what I do? Compared to entrepreneur, I think I am a car industrial designer. .

Ok? Yup!

Jack Welch reacted at once: On the design of the car, Mr. Fernandes said that he is the second, who dares to say that he is the first? Although the old boss has never designed a car for any European car brand, Jack Welch has never doubts that the boss can design a model that meets European consumption habits, and the AMC just worried is not suitable for the European market. The problem of the product is actually the least matter.

In this way, the problem also appeared, how should the European market develop in Fernandes, Mr. Fernandes can design a large number of cars that meet the characteristics of the European market? Compared with the European market, there is basically no car industry's South American market that is small stone.

Like Chen Pang, it is considered that the US market only needs to develop in accordance with the development of the class. There is no more challenging things Jack Welch, which is a chartered: "I will ask the company to help us ... No, I will arrange my hand. Work, personally go to the European market.

"Ok,"

Chen Geng should have a satisfactory attitude toward Jack Welch: "The investigation and understanding is not enough, I think it can be considered to establish a European Design R & D center.

Established a European Design and R & D center? Jack Welch stunned, he really didn't think about this problem, but since his own boss has put forward the establishment of the European design and R & D center ... Jack Welch immediately understood the meaning of Chen Li: "You are Prepare localization? "

"Ok,"

Chen Geng took a sound: "I think it is now going to Europe, the best opportunity to take root in the European market.

The reason why decided to enter the European market at this time, because under the influence of this economic crisis, the economic situation of European countries is poor, and the economic impact is affected by the Wolf, Fiat, Renault, Citroen, Peugeot, etc. Europe The production and distribution of the company has been low, and even have to make layoffs.

The automotive industry is an industrial chain industry. A automobile company will have a huge impact on millions of people in upstream and downstream, layoffs, reduce production, and further lead to deterioration of various countries, and unemployment. The rate is high, and the various protests and demonstrations are endless. The political figures of all countries are quite a headache. Even if the European strong country like British Faord is also exception.

In Chen Geng's opinion, this is the best opportunity to enter the European market: AMC enters Europe at this time, can bring more jobs, which can greatly reduce the voices of European governments - as for yourself Do not impact in Europe's local car brands, causing them to add frost, huh, huh ... Laozi, you die? !

Chen Li can think of, Jack Wellch has no reason. He didn't think of it before, but because there was no idea to develop the European market, but now, it's such a small will, Jack Wellch's mind There is a framework plan for the development of the European market.

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