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"I ... I need two years ..."

"Two years is too long,"

Toyota II broke the Suzuki: "We all know Chen Jun's strength, there is no two years to give you two years.

Suzuki: "..."

What can he do? Suzuki is also clear. If there is no AMC suddenly insert a bar at this time, the club can give him enough time, let himself slowly embrace this work, but when AMC suddenly enlists a bar after entering it, The situation is very different, with Chen Geng in the automotive design of the days and talents, Suzuki Lang took out the concept car of the AMC luxury sedan at the Detroit Auto Show in January next year, no doubt.

Of course, he can't say that he can't do it, I have to bite my teeth: "Hey!

I will try to do it.

"Very good,"

The statement of Suzuki Yiro, Toyota Ying 2 is still satisfied: "Then we will discuss a question: our new brand, what to call it ..."

....................... Coincident Yes, I'm going to share Chen Geng and Jack Wellch, who is in my own manor, is also discussing the new brand name.

It is said that it is a total of dinner. In fact, it is full of manuscripts on the table in front of the two, and is also temporarily dragged a blackboard. The above is full of two people who think of a good name ... Jack Welcho looked at the chin The name has been prelimed on the blackboard, finally the opening: "I don't think it is called 'luxury' (luxury)? Compared with this name, Alexis This name sounds too like a person's name, and this ... ... this ... with this ... "

Jack Welch said, while pulling the Calibre, Chaparel, Vectre and Verone on the blackboard: "I think these names are also good, but I always feel that overall seems to be coordinated, BOSS, what do you think?"

Chen Li did not speak, he worked chin, it seems to be meditation.

But he is not really thinking from meditation, but feeling so wonderful in emotion, is it really going to play "take away the road to others, let others do not go?"

"Boss ... boss ..."

Just when Chen Geng went to the blackboard in front of him, he was woke up by Jack Welch, and some Chen Geng ranked to Jack Welch: "What? What do you say?"

"I said, have you had any new ideas?"

Jack Welch is a bit annoyed, you should wait, BOSS looks clearly with new ideas, why can't you wait? I think that if the inspiration of my own boss is interrupted by themselves, maybe a good name is taken away with AMC, Jack Wellch is endless annoyance, I really want to give myself two palms.

"Oh ... there are some,"

Chen Geng nodded, he suddenly raised his hand and will "Alexis"

"A"

Wipe off and will "L"

Give it a big write, then said to Jack Welch: "You said that other names look like 'Alexis' coordination, but 'Alexis' sounds very like a person's name, then now?"

"..."

Look at "Alexis"

Changed by his own boss to "lexis"

Jack Welch looks at the blackboard, then look at Chen Pai, then look at the blackboard, and then look at his boss, the mouth unconscious Zhang's boss, after many years, when you accept the media, talk about Lexus The naming process, Jack Wellch is still a good moorant, introduces the legendary god of luxury brand Lexus, which is the legendary general, to the reporter: "At that time, Mr. Fernanders won the 'Alexis' 'A', and Changed 'L' to uppercase, yes, it turns into 'lexis', 'lexis' looks more comfortable than 'Alexis', but I still feel that 'Lexis' has a little thin, That is, my heart is flashing, and I look at the five letters of L, E, X, I, and I've changed to the 'u', so if you See, Lexus is born, I think this process is enough for me to blow for a hundred years ... "

Does Jack Welch have blowing Lexus's birth experience for more than 100 years, and Chen Li, which is not very clear, but looks at "Alexis".

Finally become "lexus"

At this moment, there is only one thought in Chen Gengxin: Take Toyota's Road, let Toyota roll.

........................ "lexus"

After all, Chen Ming and Jack Welch have privately discussed the results, although the two are "lexus"

This name is very interested, but as the name of the first luxury brand of AMC, it must not have such a decision, but also take the board of directors to discuss.

The results of the discussion naturally do not leave a home, the result of the final vote, "Lexus"

This new name is "simple, atmospheric, elegant"

Waiting for the reasons, with more than 90% of the support rate (where Chen Li himself contributes more than 50%) The name of the new brand is successful.

With the brand of Chen Gerangi, the brand LOGO design, symbolizing a capital, tilted letter inside the ellipse of the earth, tilted letters "L"

, Also "elliptical represents the earth," said that Lexus sedan is spread all over the world.

The reason for the pass of the ticket.

But here, the design work of this new brand is 70%, and the remaining 30% is to ask the professional advertising design company to "Lexus".

The font and the brand logo make more accurate optimization and beautification - Chen Li, can now easily complete the follow-up work, but he doesn't choose to do this, but it is because he still has more important things to do, because Brand Design and Logo Design Work Give professional companies more in line with Americans' doing habits: Professional things to give professional people to do, not to mention from Chen Tong also to solve ... "Mr., I Said to show our Lexus concept car from the auto show from the auto show, but I hope that we can come up with a 'quantitative car' of the market to show the public to the public. "

When the engineers of the AMC Automotive Academy, the designers, Chen Geng clearly said: "I have accepted the R & D movement of their luxury brands through some special channels. Obviously, they already put us. The luxury brand is deemed to have an opponent. From this point you can also see, Toyota is still aiming at the market that is secretly promoted luxury brand, must be in North America, but the North American market can accommodate two new, and develop Luxury car brand with similar ideas? I think this is almost impossible.

Toyota is secretly touched this luxury car, targeting the North American market? I first heard this analysis of my own boss, everyone's first reaction is not "impossible!

But a funny: I can only do it, and will only be a small dwarf of the household car. I dare to target their first luxury sedan to the North American market? Do they know how to do a luxury sedan? You can listen to the next analysis of your boss. They have to admit that this possibility is really great: if Toyota is not aimed at North America's largest luxury car consumer market, it is afraid that it is firmly occupied by this world's greatest luxury The giants of the car consumer market: Lincoln, Cadillac, Mercedes-Benz and BMW's attention and vigilance, why are they still secretly promote their luxury sedan plans? If Toyota is really intended to sell their luxury cars in Dongpu ... If Dongpu is small, it can accommodate the survival of luxury cars ... They have long been promoting the world.

Since Toyota car secretly touched this luxury car brand aiming is the North American market, so as the problem he said at home is coming: North American market, can it really accommodate two emerging luxury cars? difficult!

too difficult!

People who have a little business common sense and market development should understand that two emerging, localized brands are listed at the same time, and there is no way to form a strong brand impression on consumers, but will make consumers' memory produce some messy. It means that the cost of spending $ 1 million can achieve 70 points, and now also spends $ 1 million, which may not be able to take it without a 50-point effect.

In this case, AMC grabs Lexus as soon as possible to push the market in front of Toyota, and must ensure the quality of success.

A person who is responsible for the daily work of the AMC Automotive Academy, He immediately said: "Boss, we understand, you said, what do we do? As the general designer of Lexus, what do you say? How do we do it.

This is right!

Chen Geng satisfied, said: "The core of Lexus is to make a launch of the engine with a sufficiently accurate and accurate, which must be quiet, enough enough, this engine is sufficient, the power engineering department Mr., you only have a maximum of one year.

Chen Geng's voice fell, and he immediately asked: "Mr., you are sure enough, you must be quiet enough at runtime, enough to achieve what extent?"

"Um ... so say,"

Chen Geng thought, said: "If it is to demonstrate this engine to the public, the effect I hope is: put a glass of almost full cup on the running engine, when the engine speeds up to 6000 revolutions When the speed is rotational speed, the water in the cup will not be sprinkled.

"..."

Chen Geng's request came out, and the scene was in an instant a strange tranquility.

The expression of all engineering technicians in the scene is : Boss is going to die? In their opinion, it is impossible to reach the speed of 6000 revolutions, which is impossible, even if it is darent-free, Hollywood movies don't dare to play.