king of power

Penmark www.

XbiquGe.

CC, the fastest update power king!

As the first set of EBD electronic power distribution functions worldwide, Chen Mangang has no hesitized Lexus that will be equipped in the Lexus that will be unveiled at the Detroit Auto Show. This Lexus has also become the world's first electronic Deluxe sedan with braking power distribution, but before this, there are two problems need to be solved ... "BOSS, Detroit Auto Show Preparatory Committee sent us an invitation,"

Jack Welch asked Chen Geng asked: "This year's Lexus is a booth with AMC, or applies for a booth alone?"

Jack Welch is clearly positioned in the new brand of Lexus, unlike ourselves are the CEO of AMC, and the positioning of the brand in Lexus is more like a serious deputy general vice president responsible for specific matters. The manager has also taken on some of the general manager responsibilities, but its boss is not only responsible for Lexus's strategic development plan, but also is responsible for some specific matters, which is very different from the identity and positioning of AMC, such as things like participation. If it is AMC, he does not need to ask Chen Geng asked.

But he didn't satisfy his whit, Jack Wellch is very clear that he is an outstanding professional manager and CEO, but the discussion and a strategic plan for a new brand, he has confirmed himself not as good as his boss.

Chen Geng knows Jack Welch's concerns: Lexus has only one model, specializing in applying a booth for such a model, is it a bit less suitable, a little too waste? However, Chen Li did not hesitate: "Lexus applies for a booth separately, the area of ​​the booth is not necessarily, but the location must be good.

"Ok.

Jack Wellch's nodded nodded.

Is there difficult? Of course, there is a good location, everyone wants, you want a good location, the area of ​​the bias is not big, and the organizing committee is so easy to promise? It can be said that if you do this little thing, how do BOSS see yourself? "there's one more thing,"

Donned, Jack Welch said: "Lexus's ad piece ..."

As the first advertisement of the first model of the first luxury brand of AMC, it is necessary to highlight the brand characteristics of Lexus as much as possible, highlight the characteristics of this car, so, this advertisement can be passionate Jack Welch thinks you can ask your own boss, maybe there will be some unexpected gains.

It does not want to harvest, when Jack Welch mentioned the advertisement for Lexus, Chen Geng's brain emerged, the classic advertisement of Ling Zhi LS400, ..................... ... as the largest car vertical magazine in the United States, "Car and Driver" is certainly impossible to absent this Detroit Auto Show, and as a largest, most influential car vertical magazine, "Car and Driver" magazine as one of the world's largest, most influential automobile vertical magazines. The summary of the society, Richard Anderson, even personally, in order to be able to write a deep, influential article in the first time, and the name of "Car and Driver" is the largest car magazine.

It is only different from all large auto shows that the Detroit Auto Show does not have a media day.

Yes, many auto shows will have media days before it is open to the public, so that all media can enter the venue in advance to take pictures of major brands, review, some auto show media days or even more than three days, visit ordinary The grandfather of the people and other media have been happy. After the filming, they are qualified to visit, some extent, this is also the industry practice ... but the Detroit Auto Show is not like this!

As the world's largest automotive production base, Detroit naturally has its own pride, such as the Detroit Track Show to "does not set up the media day!

It is known that this natural makes them want to be uncomfortable for the media that are used to enjoying the preferential treatment. At the beginning, these media are not fighting: we are media!

But the mouthpiece!

Do you not let us enter in advance? You still don't want to do this after this auto show, do you want a reputation? Unfortunately, these media have too much weight, as the old brand heavyweight auto show that has been famous for many years, if the general car means "You don't give us some preferential treatment, we will not participate"

, The auto show preparatory committee may really be panicked, but facing these media ... I am!

Laozi is still living with these exhibitors, and it is not alive in these media!

In the end, after several rounds of games, the media finally gray face, "no media day"

The Detroit Auto Show is reversed by this sign to become the favorite auto show of the people, and in a realized that they can't make the auto show preparatory committee, these media will eventually be over.

However, Richard Anderson appreciates this approach to the organizing committee. He likes this atmosphere. He entered the main exhibition hall with a crowd. It is not an urgent point to get the camera, but it is like an ordinary tourist. Watching.

Not unexpected, the best position throughout the pavilion, that is, the booth of the door, still belongs to the "Royal" of General Motors

Booth, but just a vehicle exhibited on the booth, Richard Anderson shakes his head: General Motors is really a year, look at the exhibition cars from this auto show, actually There is no new car, it is ... Richard Anderson does not know what to say: I once occupied a general car in the US car market, how did you fall to this situation? He thinks it is necessary to write an article to remind the high level of General Motors, let them reflect on reflection ... um? While thinking about how to write, the Richard Anderson who walked casually, suddenly found a strange booth in front of him. The area of ​​this booth is not large, and 100 squares, with general car, Compared to the three or four hundred square booths of Ford, this booth is obviously exquisite, but the Richard Anderson is surprised by this booth base color and their logo: the background color of the entire booth is deep Black is the main tone, and their logo is an oblique uppercase letter L ... whether it is a background color or logo, it is a simple and high-end, atmosphere.

As the editor of "Car And Driver", Richard Anderson's is certainly unfamiliar with this logo. His mind is in the middle of the mind: Oh, this is the picture of Lexus, Fernandez.

Jack Welch's ability is indeed excellent. He actually helped only one car, the new car did not even listed Lexus got the sixth booth of the main venue, not the best, but obliquely is the high-end luxury brand of Ford Automobile. Lincoln's booth is also enough to prove the B grid of this position.

The entire booth is full of B. The booth arrangement of Richard Anderson has caused Richard Anderson. He didn't hesitate. The advertisement, or the propaganda film is attracted: one is wearing a white coat, the nose is put on a fine golden glasses, full of a sense of symmetric female engineer ... or a female researcher, all of whom is good, hand With medical rubber gloves, it is holding a huge champagne in his hand, and it is pouring champagne into a high-footed beef.

Richard Anderson's awareness of the number of champagne glasses, um, 15 ... but what she wants? Or do you want to express this advertisement? Lexus? Next moment, this female engineer put these 15 high champagne glasses with champagne, with "54321"

The arrangement, the code "LS" in their Lexus

The luxury car homes a champagne pyramid ... look at the advertiser, Richard Anderson can't help but laugh: stupid!

Fernandes Chen Zhen is stupid. He actually found such a stupid advertising company, took a stupid advertising!

What can this explain? Explain their? Does Lexus LS's hood is enough? I really don't know the so-called!

But the next moment, Richard Anderson's eyes were raw: lying in the trough!

How can this be!

Richard Anderson is just a round of the eye, and the eating melon people who are visiting in Lexus are taught, and they are taking a sound ... "Coke!

"God, this is a ghost?"

"How can this be!

...... There is a burst of exclaiming in the crowd.

Richard Anderson didn't feel unwilling, in fact, the continuation of the content of the advertiser was played, he felt that he had to be exclaimed: the entire ad piece also put two groups of lenses, a group The lens is against the instrument panel in the car, and a group of lenses gave the champagne glasses on the hood, even through the first group of lenses, and can also see the champagne glasses on the outer hood, with the slow speed of the engine. Climbing, the speed is rapidly arrived at 2500 revolutions, 3000 rpm, 3500 revolutions ... but the champagne tower consisting of 15 fragrant glasses, but there is no meaning!

Everything I saw in front of him completely exceeded the common sense and cognition of Richard Anderson. He desperately grabbed his hair, and felt that he was going crazy: How is this possible? !

How can this be? !

But no matter how much Chad Anderson thinks, on the picture in front of you, the speed of the engine has slowly climbed to 4000 revolutions, and continue to rise firmly, and according to the lens, the red line speed of this engine is 5500 rpm ... Thanks to Hollywood to have a hard work, this year, although there is no large-sized commercial LED display, but this is difficult to fill the majority of the magical, the professional exhibition company, who opened the cerebral cave, listening to Chen Li's After the request, they rented a super high brightness commercial movie player from the film company. This paragraph is made into a total length of only one minute "small".

Movie, play repeatedly.