Legendary Hollywood Director
Chapter 64: Amazing effect
The first-week box office results of "Three Silly Trouble in Bollywood" were finally fixed at 1,765,200. In the last three days of the screening, the average attendance rate of participating cinemas still did not drop, and it was still maintained at 100%. 40 or so.
And the weekly box office results of 1.7652 million US dollars also made "Three Silly Troubles in Bollywood" ranked 13th in the US weekly box office list (between March 10 and March 17); The first is the war masterpiece "We Were Soldiers" released by Paramount Pictures. This is also its first week of release, and the weekly box office is as high as 46.536 million US dollars; and the 12th is a The comedy film "Gold Rush Years", which has been released for more than a month, has a weekly box office of 2.3264 million US dollars.
At a cursory glance, this result is not eye-catching. The rankings did not make it into the top ten. The box office data of a single venue of 35,000 can only rank 56th on the current film history list, which is far from causing a sensation or creating a The record still has a long, long way to go and doesn't seem worth mentioning at all.
But this requires comparison. Without comparison, where would the harm come from?
The 13th place is indeed not surprising, but the number of "21 screening theaters" was increased to "200 theaters" a few days later, and the score of 1.7652 million was really exclaimed by people in the industry.
The entire Paramount Pictures distribution department couldn't help laughing. This is the first week's box office, so the cost of publicity and distribution has been wiped out. Are you worried about not being able to recover the cost of buying out the copyright? And the most important thing is that even after the expansion of "Three Silly Bollywood" still maintains its market potential, the prospect revealed by the audience's praise and support rate is: this is definitely a masterpiece with a superb reputation.
Let's put it this way, the "Personal Speed" released by Miramax, the film that defeated "Three Silly Bollywood" and won the Jury Prize at the Sundance Film Festival in one fell swoop. Kankan earned $340,000 at the box office.
Moreover, you must know that "Three Silly Bollywood" is still a non-English film, which is why Paramount Pictures was worried at the beginning.
Why did Europa Pictures exert pressure when co-distributing, isn't it because Paramount didn't give a more reasonable price to use as the distribution fee? In the end, under the situation of multi-party competition, it was reluctantly won with a bit of unwillingness to capture this French ally.
Let’s make a calculation. As of 2002, the top three non-English works in the North American film market were 128 million for “Crouching Tiger, Hidden Dragon” and 57 million for “Life is Beautiful”. And 33 million for Amelie.
Let's see, such a set of data still can't explain the problem, Paramount's casual masterpiece can have more than 40 million box office in the first week, easily killing all the foreign movies.
It can also be seen that non-English works have encountered obstacles and neglect in the North American market.
Everyone says that the RB market is weird, and that comics can easily kill live-action movies in seconds.
According to Lehman, Hollywood is the most exclusive and closed film market in the world. The American people have a sense of pride and they look down on the cultures of other regions, not to mention that movies themselves have the power to convey regional culture. the carrier.
As an Indian-language film, "Three Silly Trouble in Bollywood" cannot compete with the box-office records of English-language works. Isn't it normal?
Under the premise that the decision and plan did not dive in and succeeded one after another, Paramount Pictures no longer flinched in the second week of the film's release, and let go of the pen to directly increase the number of theaters from 200 to 800. This number is really not too small for a film that is biased towards literary and artistic genres.
Although everyone has the impression that "Three Silly Trouble in Bollywood" is a masterpiece, they also label it a "dark horse" in their hearts.
But the market performance of the film in the second week (between March 18 and March 25) still left everyone stunned. This dark horse is a bit too dark!
$33.6458 million! This is the data given by the theater party, and it also made "Three Silly Troubles in Bollywood" directly on the top of this week's box office champion!
Generally speaking, the winter months of January and February are the most deserted times in the market. First, the cold weather makes everyone hide at home to keep warm, and secondly, the noise of the awards season also robs everyone. The attention of sight, even if it is a little better in March, it is still an unpopular schedule.
It seems that winning a weekly box office championship in front of deserted and incompetent competitors is nothing special.
Ah... fart!
It's nothing special, but you can look at the results of the weekly box office championship. I didn't see Harvey Weinstein lost his temper when he heard the news, and even ruined his favorite cigar— - He has been paying attention to the screening of this film. At Sundance, even with Lyman at the end, he was still very uncomfortable. Being rejected by a little-known director, it really hasn't happened for a long time. on him, especially at his personal invitation.
It's a pity, he's not happy, Lehman is especially happy.
When Lyman heard the news, he didn't know how happy he was. Ryan was even more excited and slammed into the hotel room door, saying "champion, champion, we're going to send it", Thomas It's better, but it's just like having Alzheimer's, giggling like a fool, giggling like this all day.
And for "Three Silly Trouble in Bollywood" to achieve such excellent and outstanding results, it has also won praise from media, newspapers, film critics and the audience.
The discussion of the film on the Internet has always been on the rise, which makes the Paramount Pictures distribution department even more beaming.
The only bad thing is that compared to "We Were Warriors", which plummeted by 40% at the box office this week, although such a result is destined to be unrecoverable only by the box office revenue, it can only be deleted. Pay the cost and recover a little loss. Of course, it's bad news for Paramount Pictures, but it's still something to cheer about for those in the distribution department.
Where is there no competition? If you belong to the same company, you can't gloat at misfortune?
Can the failure of the production department better reflect the strength of the distribution department?
Moreover, the two movies are their own children. Now that the "real son" is dead, of course, it is the "god son"'s turn to take the lead.
In this way, the distribution department is in a better mood.
What is this called, this is called a great responsibility, it shows that their work ability has been particularly affirmed.
You see, "Three Silly Trouble in Bollywood" was the one I negotiated and took over the distribution rights, and now it has become a hit in the market. Does it mean that I have a good vision? Tony Srock really wants to win over Lyman at this moment, not in the previous sense of building a good relationship, with a polite hypocrisy, but really thinks that this person can handle a heavy responsibility and is a talent.
And, he also got some good news...
Tony Slok has been really full of spring breeze recently. Not only has he been praised by the board of directors for promoting the release of "Three Silly Bollywood", but his position has become stronger, and he has the opportunity to spy on the higher-level positions.
Now he has an appointment to meet Lyman in a coffee shop. In addition to wooing him, he also tells him the good news.
"Mr. Srock, what's the news? It's not convenient to talk on the phone, so we have to meet."
Lyman looked at the mysterious Tony Srock, took a sip of coffee, and said angrily: "I hope this news can make up for the loss I got up, know that I received your call during the nap, and immediately come over."
Tony Slok laughed: "Okay, Lyman, I'm not going to give a shit, we got an invitation from "The Oprah Talk Show" and he wants you and your team to go to the next interview." He failed to win over. He said so much before, but he was still talking politely. However, this news still has to be announced, which will be a good thing for Paramount Pictures.
"The Oprah Talk Show? Why is that?" Although Lyman was a little surprised, he immediately asked back. Because he thinks this incident will be facilitated by Paramount Pictures~www.readwn.com~ That is Oprah, the most famous and most-rated talk show in the United States, not everyone can be on it .
Looking at Lyman's strange reaction, Tony Srock also reacted. He held up the coffee cup, nodded with a smile, and said, "No, no, it's not what you think. We didn't interfere in this matter. It's the Oprah talk show crew who called themselves because you don't have an agent, they notified us and I just relayed it. Of course, it's up to you to go or not." He took a sip of coffee , finish the last sentence.
To record the Oprah show? This was completely unexpected for Lehmann.
He never thought that a non-English work such as "Three idiots in Bollywood" could be on such a mainstream media promotion platform.
Lyman hesitated.
This is like a double-edged sword, once it is not used well, it will hurt yourself.
But he didn't think about it for too long, and nodded in agreement.
The advantage is that such platform publicity will have a very obvious role in promoting the film. He needs this benefit.
Because he knows better than anyone that Hollywood is a world that lives under the spotlight. If you want better success, you must deal with all kinds of media forces. They are the real uncrowned kings of this industry.
What's more, he is a director, and he really wants to get better exposure channels for his works.
The opportunity came, he had to seize it!
"Then let's say so, the show will be recorded next week, you can prepare in advance yourself."
After speaking, Tony Slok left the cafe.
Oprah? Hopefully it will be a good result, Lyman thought silently.
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