Legendary Hollywood Director

The show is over.

Film critics went home one after another to catch up on manuscripts, and occasionally reminisce about this clever film.

Yes, Juno is pretty clever, even cunning.

The film clearly chooses a topic that can be explored in depth - adolescents are sexually precocious, but they do not go in this direction.

But is it disappointing?

It doesn't seem to have either.

"Juno" does not shy away from abortion, teenage pregnancy, nor does it promote a wrong value.

On the contrary, what everyone can see is Juno's unique personality and bravery, and the enlightenment of Juno's parents, so that there is no repressive atmosphere in the whole film, and it is also a growth diary of an underage girl.

Distinctive characters, excellent lines, and correct themes are all the advantages of the film. They are intertwined with each other, and they are all outstanding and wonderful in the same type of work. It is a rare masterpiece.

The audience proved it with action.

In theaters large and small in the United States, most of the people who finished watching the movie praised——

"The movie is great. I thought it would be a critical preaching, but I didn't expect it to be so loving and gentle."

"It's crazy, the main creator is absolutely incredible."

"That harmonica music is really good. If there is an acoustic CD, I will definitely buy one."

......

On the Internet, the popularity of the film has skyrocketed.

In just one night, Juno scored 8.3 on the IMDB page.

With this growth rate and favorable rate, the movie will soon enter the TOP250.

Of course, the scoring method of the TOP250 is quite strict. Only senior movie fans with a long registration time and a good scoring attitude can decide the TOP250 score of a movie.

This is to prevent some viewers from scoring indiscriminately when they are emotional, and it is a measure by IMDB to ensure the authority of the list.

Therefore, the score of TOP250 is usually lower than the score of the main page, provided that the film is eligible to enter.

For example, the first film directed by Lehman, "Bad Guy", which has exceeded 400 million in the world, has a score of 8.2 on the main page, while the TOP250 is 8.0, which can be ranked in the same score range of 200 to 220.

For a drama film involving such a sensitive subject as teenage pregnancy, it is definitely a surprising number to achieve this score.

However, IMDB's taste is like this, or the audience is willing to see some films that talk about social topics, and it's fine to shoot really well.

The most liked comment in the comment area at this time is: The reason that attracted me to watch this movie is that it uses a lighthearted way to tell a topic that many people do not want to mention - teenage unintended pregnancy and abortion. Also, the soundtrack is nice.

This is enough to understand why audiences will love this movie.

The next day, the entertainment sections of newspapers and magazines also reported on Juno, or opened up columns to write film reviews.

"The Los Angeles Times" praised: "Jason Reitman is undoubtedly an underrated director, he is very suitable for such a subject."

Then, the film review column analyzed "Juno" in this way, "...the soft and delicate shot is like a bright sunshine...the relaxed and melodious country soundtrack, the natural scene design...the lines are excellent, with slang words The dialogue of the film makes people unable to help but smile... For such a subject, it can be very serious and bizarre, but in the hands of director Reitman, it is unique and warm. It's meaningful."

In the early morning of the 10th, the box office data of the first day of release of "Juno" was freshly released. With 1,162 US dollars in Kyun Hall and 2,475 screen canvases, it won the first day of 28.76 million US dollars. The next one is "Wild Boar Racing Team" with 3,220 theaters and a box office of 10.8 million.

Bowei Publishing Company.

Analysis of market data is still ongoing.

Mainly, the film "Wild Boar Racing Team" released by Bo Weiwei obviously made them feel the surprise that exceeded expectations, which made people feel comfortable, but now, the market is changing, and people are caught off guard. There is so little Block your heart.

In fact, the release of "Juno" is not very much to Bo Wei's mind. Anyway, there will always be new films competing in the market during the schedule. Without "Juno", there are others.

But I didn't expect that the next market trend was greatly out of Bowei's previous plan.

Logically, the second week of "Wild Boar Racing Team" was relatively stable, and it would be easy to gain the market share it deserved, but it would be fine if the premiere of "Juno" was a hit, everyone earned their own box office, but the target audience Coincidence.

If it’s an ordinary movie, it’s fine. After the first weekend, the threat will not be very big. I’m afraid that this kind of reputation is good and the audience still likes it. If the momentum is 10%, it will probably squeeze other works in the schedule. If you work hard, there will be no suspense of **** in the box office market.

And "Juno" shows such a screening potential.

You must know that Junkwan breaking 10,000 is a threshold for judging a blockbuster film, which means high attendance and high conversion rate.

As a comparison, "Wild Boar Racing Team" sold so well in the first week, and it was still the box office champion, and it was only 7,400 US dollars per pavilion...

In this regard, it is already a lot higher than the average low-cost film.

Losing the number one position at the daily box office also means that the exposure will be reduced for a long time.

After all, if you don't know when to choose, you won't get a bad movie based on the market performance.

But now, a very real problem is in front of Bowei Pictures. After the release of "Juno", the box office of "Wild Boar Racing Team" has dropped a lot. If you don't want to do something, it will only be eliminated by the market more quickly in the future.

But the question is how to fight?

Let's talk about the Basic Law.

Just messing around with it will definitely have little effect, and it will be a waste of money.

If it is only strong for a while, it is easy to say, increase the publicity of oneself, maintain the popularity, and wait for the performance of "Juno" to start to decline, and the influence of the two sides will automatically lessen. Anyway, Bo Wei never thought that he could always sit firmly Champion?

But if it is not a temporary trend, the follow-up market is still stable...

You have to think carefully about what to do.

It's not to avoid anything, but to make the best choice.

For the sake of vindictiveness, it cannot happen to a big publisher like Bowei. If you don't get the return it deserves, it is also a way to ensure benefits if you don't spend money, resources, or even take the initiative to reduce the expenditure of funds.

Otherwise, if you act indiscriminately, then "Wild Boar Racing Team" will still be unable to compete with "Juno", and it will not be able to maintain its market share. It is not a very correct thing. On the contrary, it is called actively increasing one's own risk.

First of all, it must be understood that "Wild Boar Racing Team" attracted a large number of female audiences, so the market results far exceeded expectations. After all, before the screening, Bowei's market positioning for this film was to win the wallets of middle-aged men.

And as soon as the box office data of "Juno" comes out, the relevant market positioning can naturally be drawn.

In addition to the teenage crowd at the box office, the film also attracted a large female audience, especially women in their 24s and 30s.

The possible reason lies in the interesting plot created in it and Juno's belly getting bigger day by day, and finally giving birth to a healthy and cute baby stimulates women's desire for protection, or satisfies those who have no children, are single or married and have no children. Expectations of expectant mothers, and imagination of future life.

In other words, there is a sense of substitution.

Do you watch a movie~www.readwn.com~ There is always a place to impress the audience, otherwise the box office will definitely not be high.

And the problem lies in this. Some of the audiences of the two films are highly overlapped, and the female audience who would have chosen to watch "Wild Boar Racing Team" was led to the screening room of "Juno", which led to the "Wild Boar Racing Team". The box office performance has fallen sharply.

More importantly, at this juncture, the generally negative reviews of "Wild Boar Racing Team" by film critics will greatly affect the audience's choice - there were no outstanding movies before, so it doesn't matter if you smile, but with better quality movies Works, not so many people will go to see a vulgar comedy.

Of course Bowei Pictures understands this truth, and the comparison of films between schedules is important.

The fact is that "Wild Boar Racing Team" lags behind "Juno" in an all-round way. From film critics, to audience reputation, to market performance, there is no place that can win.

After that, Bo Wei doesn't have to worry about it anymore.

On the 11th, "Juno" reported a revenue of 23.64 million, and the theater dealers have decided to reduce some of the screen resources of "Wild Boar Racing Team" to increase to "Juno"...